Hear From Our Partners

Although this past recruitment cycle brought new obstacles to colleges across the country, Wagner College’s commitment to understanding its students and making data-informed decisions resulted in it exceeding its enrollment goal by 12%.

Through Huston-Tillotson University's new digital marketing strategy, the university achieved a 10-year record high enrollment, overflowing housing interest, and skyrocketing campus visit attendance.

USC Rossier planned to turn around its declining enrollment with customized market research and digital marketing solutions. This pivot in strategy led to a 100% increase in program applications.

In order to overcome declining enrollment rates from the pandemic, Winthrop University leveraged predictive modeling to boost their recruitment efforts in primary markets while opening opportunities in new markets. This led to a 22% increase in enrollment in the first year, as well as a 90% freshman retention rate.

The University of Arizona was ready to take their recruitment and marketing to the next level with the goals of breaking into new markets and personalizing communications. Through the right tools and research, the university gained key insights about their students to bring in a strong, diverse, academically talented class.

Cal Poly Humboldt had ambitious goals of solidifying their new brand while growing in out-of-state markets. With a strong grasp on the market and prospective students’ expectations, Cal Poly Humboldt achieved a 55% boost in enrollment over a 3-year period and an 11% lead on the previous year’s benchmark.

Through strategic market research and digital engagement, Tarleton State University grew specific student populations and achieved a 3-year freshman enrollment increase of 40%.

Columbia College of Missouri tapped into forward-thinking marketing solutions and market research to build their applicant pool and distinguish their brand from other similarly-named institutions. Through its intentional hard work and strategic thinking at the top of its enrollment funnel, the college’s applications from their region increased by 14% and a 33% increase in deposits.

Fort Valley State University knew engaging the right students with personalized communication would lead to success. This strategy resulted in surpassing their enrollment goal by 18%.

Through its renewed strategy, Southern Connecticut State University strengthened its prospective student events, developed a new and effective family engagement communication plan, and surpassed enrollment goals.

By focusing resources on markets and programs that best responded, SUNY Morrisville was also able to branch out into growing new markets–increasing applications for the past two years putting itself already 15% ahead in deposits.

Louisiana State University Shreveport aimed to expand to new markets to advertise their programs and differentiate their brand, even with a smaller team of recruiters. Through execution of a strong, new digital marketing strategy, the university saw a 130% increase in new market applications and a 109% increase in applications from minority students.

With solid enrollment funnel insights, strong connections with parents/guardians, and engaging digital marketing solutions, Cairn achieved a 12% increase in 2023 enrollments and is confident that its 63% increase in 2024 applications will lead to a successful yield season this year.

As a result of its enhanced outreach strategy and new staff training with Encoura, WVU Potomac has seen a full reversal of its previously declining enrollment. Through these efforts, WVU Potomac is now on track to meet their freshman enrollment this year and is tracking to achieve their long-term goal of 100 new students in three years.

Through targeting the right students in its recruiting and marketing, the Reinhardt team has developed a new ownership of its brand messaging and digital marketing, increased the academic level of its applicants, and surpassed its previous year’s deposits for the second consecutive year.

Graduate/Adult COVID-19 required Anderson University to re-evaluate their marketing strategy, which meant shifting their digital efforts to Custom Audience Targeting, social media, and TV ads. This led to increased 2020 numbers for non-traditional and graduate enrollment— 23% in summer and 16% in fall.

Albertus Magnus turned to its partner Encoura to develop an effective strategy for boosting its campus visit day interest and attendance. After refining data and email processes, the college tripled event registrations and led to a 171% increase in attendance at their campus visit days.

Leveraging the latest student research to boost engagement, IU unified recruitment efforts across campus, strengthened messaging, and achieved its enrollment goals.

Baylor University determined to recruit students earlier in their college search process, strategically leveraging predictive modeling to reach out to freshmen and sophomores. This pivot in strategy paid off as their inquiries soared 23.6%, setting the university up to be in a great funnel position for years to come.

Randolph—Macon pivoted their focus to digital marketing, allowing them to interact with students on their mobile devices and social media. This not only led to an increase in first-year student applications, but also in overall enrollment from the previous year.

The University of Tulsa wanted to launch their enrollment by building their brand awareness and getting to know students earlier in the recruiting process. With their new strategy in place, the enrollment team was able to connect with high-quality students and better their engagement to increase connections earlier in their recruitment cycle.

Cairn University strategically targeted best-fit students with geofencing. This empowered the team to use funnel data more effectively and led to an increase in enrollment over the last two years—including 17% in the first year.

Post Hurricane Harvey, the University of Houston’s admissions department utilized digital solutions to reach out to and stay connected with students. Their package of solutions resulted in an increase in applications in both Dallas and Austin.