Upcoming Webinars

Thought leadership and analysis of higher education research, news and survey data, as well as industry events, and insider perspectives. Register for upcoming webinars and view all our webinar recordings below.

Making the Class: How To Measure the Success of Your Digital Media Dollars

Date: Tuesday, January 19, 2021
Time: 2PM ET/1PM CT
Duration: 60 Minutes

You’ve already invested in digital media to enroll Gen Z. But how do you accurately measure the success of any one campaign and what metrics really matter as you look to improve engagement with prospective students?

In this session, we’ll share key insights on how Gen Z really uses media—why the results you’re looking for aren’t exactly linear—how to cope with those results—and better yet, how to celebrate them.

Making the Class: Lessons Learned from the Recruitment Season to Take Into Yield

Date: Thursday, January 21, 2021
Time: 2PM ET/1PM CT
Duration: 60 Minutes

How should you transition from application to yield season in a year where students need more support than ever? What is the best way to support student decision making if you can only reach them virtually?

In this webinar, our panel of seasoned enrollment leaders will discuss lessons learned from the most challenging recruitment season on record—offering insights on how to better support students—including those who “can’t” or “won’t” attend college in the upcoming year.

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