Ahead of the Competition
Challenge
As the smallest Division I football school in the country, The University of Tulsa truly can say they are a small school with great opportunities. The university’s Dean of Admission and Director of Admission Data started out the year with 2 goals: build their brand awareness and get to know students earlier in the recruiting process. Fortunately, they knew that with the help of strategic partners and latest higher education technology they could accomplish both of these goals, bringing in students who are a great fit for their institution.
Solution
The University of Tulsa (TU) reached out to their trusted partner Encoura to develop a winning strategy for the year that would enable them to engage students most likely to enroll earlier in the recruitment cycle. Using Market Insights, the latest technology from Encoura, the admission team was able to gain detailed information on their student markets, pinpoint students who were ready to engage with TU, and set their counselors up for success ahead of travel season. By focusing on the right students at the right time, The University of Tulsa was able to use Market Insights to not only save time and resources, but also to plan ahead for the best student messaging and campus events in order to hit their enrollment goals.
Strategic Enrollment Consulting
Funnel & Market Analysis
Competition Analysis
Eduventures® Prospective Student Mindsets™
Travel Planning
Hands-On Admission Counselor Training
Encoura Combined Data Set
Smart+® Predictive Model
Declared Student Connection™
Affinity Connection™
Enrollment Lens®
Class Planner®
Results
With their new strategy in place, The University of Tulsa team was able to connect with high-quality students and better their engagement with Encoura’s Affinity Connection and Declared Student programs to increase connections earlier in their recruitment cycle. As they look toward the rest of the year, the university is excited to continue planning and strengthening its recruiting efforts with Market Insights. The admission team is confident that with this expanded collaboration, they are set up for success with counselors who are confident during travel, a marketing team that is best positioned to promote their brand against competing institutions, and market knowledge to attract their best-fit students from primary and secondary markets.
Read More Case Studies
Columbia College: Standing Out in a Field of Columbias
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Baylor University: Yielding Students From Freshman Year
Baylor University determined to recruit students earlier in their college search process, strategically leveraging predictive modeling to reach out to freshmen and sophomores. This pivot in strategy paid off as their inquiries soared 23.6%, setting the university up to be in a great funnel position for years to come.
Louisiana State University Shreveport: Empowering Students Digitally
Louisiana State University Shreveport aimed to expand to new markets to advertise their programs and differentiate their brand, even with a smaller team of recruiters. Through execution of a strong, new digital marketing strategy, the university saw a 130% increase in new market applications and a 109% increase in applications from minority students.
University of Nebraska-Lincoln: Keeping in Mind What Students Really Value
The University of Nebraska-Lincoln launched digital engagement and email campaigns to connect with prospective students at their specific stages of enrollment. Along with increased engagement, these campaigns resulted in the highest levels of in-state student post-view and post-click interactions.
Get Started
Encoura is ready to connect with you to get started on your best strategy. Learn more about how higher education leaders are better understanding their market to take their institutions to the next level.