Connecting Data & Enrollment Goals to Serve Students
University of Arizona & Encoura
The University of Arizona leveraged its enrollment technology, the Encoura Platform, to get the in-depth location insights and enrollment consulting it needed to strategically engage new out-of-state markets. They also employed the new data to better understand different student segments, define a more effective strategy for student search orders, and personalize student communications to boost engagement. With the resources to focus on the most important student and market data for these strategies, the University of Arizona expertly set itself up for success to shape the next class.
Strategic Enrollment Consulting
Funnel & Market Analysis
Eduventures® Prospective Student Mindsets™
Prospective Student Research
Prospective Parent Research
Encoura Combined Dataset
Smart+® Predictive Model
Segmented Email Campaign Development
Read More Case Studies
University of Tulsa: Ahead of the Competition
The University of Tulsa wanted to launch their enrollment by building their brand awareness and getting to know students earlier in the recruiting process. With their new strategy in place, the enrollment team was able to connect with high-quality students and better their engagement to increase connections earlier in their recruitment cycle.
Baylor University: Yielding Students From Freshman Year
Baylor University determined to recruit students earlier in their college search process, strategically leveraging predictive modeling to reach out to freshmen and sophomores. This pivot in strategy paid off as their inquiries soared 23.6%, setting the university up to be in a great funnel position for years to come.
Louisiana State University Shreveport: Empowering Students Digitally
Louisiana State University Shreveport aimed to expand to new markets to advertise their programs and differentiate their brand, even with a smaller team of recruiters. Through execution of a strong, new digital marketing strategy, the university saw a 130% increase in new market applications and a 109% increase in applications from minority students.
University of Nebraska-Lincoln: Keeping in Mind What Students Really Value
The University of Nebraska-Lincoln launched digital engagement and email campaigns to connect with prospective students at their specific stages of enrollment. Along with increased engagement, these campaigns resulted in the highest levels of in-state student post-view and post-click interactions.
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Encoura is ready to connect with you to get started on your best strategy. Learn more about how higher education leaders are better understanding their market to take their institutions to the next level.