Hear From Our Partners

Don’t just take our word for it—here’s how we’ve helped our higher education partners engage inquiries, increase applications, boost yield, and more.

Winthrop University: Recruiting Smarter to Strengthen Student Retention

In order to overcome declining enrollment rates from the pandemic, Winthrop University leveraged predictive modeling to boost their recruitment efforts in primary markets while opening opportunities in new markets. This led to a 22% increase in enrollment in the first year, as well as a 90% freshman retention rate.

University of Tulsa: Ahead of the Competition

The University of Tulsa wanted to launch their enrollment by building their brand awareness and getting to know students earlier in the recruiting process. With their new strategy in place, the enrollment team was able to connect with high-quality students and better their engagement to increase connections earlier in their recruitment cycle.

Baylor University: Yielding Students From Freshman Year

Baylor University determined to recruit students earlier in their college search process, strategically leveraging predictive modeling to reach out to freshmen and sophomores. This pivot in strategy paid off as their inquiries soared 23.6%, setting the university up to be in a great funnel position for years to come.

Lousiana State University Shreveport: Empowering Students Digitally

Louisiana State University Shreveport aimed to expand to new markets to advertise their programs and differentiate their brand, even with a smaller team of recruiters. Through execution of a strong, new digital marketing strategy, the university saw a 130% increase in new market applications and a 109% increase in applications from minority students.

University of Nebraska-Lincoln: Keeping in Mind What Students Really Value

The University of Nebraska-Lincoln launched digital engagement and email campaigns to connect with prospective students at their specific stages of enrollment. Along with increased engagement, these campaigns resulted in the highest levels of in-state student post-view and post-click interactions.

Cairn University: On a Mission to Serve Better

Cairn University strategically targeted best-fit students with geofencing. This empowered the team to use funnel data more effectively and led to an increase in enrollment over the last two years—including 17% in the first year.

Randolph—Macon College: Connection with Students in a Pandemic

Randolph—Macon pivoted their focus to digital marketing, allowing them to interact with students on their mobile devices and social media. This not only led to an increase in first-year student applications, but also in overall enrollment from the previous year.

Anderson University: Engaging Students in a Digital World

Graduate/Adult COVID-19 required Anderson University to re-evaluate their marketing strategy, which meant shifting their digital efforts to Custom Audience Targeting, social media, and TV ads. This led to increased 2020 numbers for non-traditional and graduate enrollment— 23% in summer and 16% in fall.

University of Houston: Weathering the Storm

Post Hurricane Harvey, the University of Houston’s admissions department utilized digital solutions to reach out to and stay connected with students. Their package of solutions resulted in an increase in applications in both Dallas and Austin.

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