Cal Poly Humboldt: Creating New Pathways to Growth & Success
Cal Poly Humboldt had ambitious goals of solidifying their new brand while growing in out-of-state markets. With a strong grasp on the market and prospective students’ expectations, Cal Poly Humboldt achieved a 55% boost in enrollment over a 3-year period and an 11% lead on the previous year’s benchmark.
Columbia College: Standing Out in a Field of Columbias
Columbia College of Missouri tapped into forward-thinking marketing solutions and market research to build their applicant pool and distinguish their brand from other similarly-named institutions. Through its intentional hard work and strategic thinking at the top of its enrollment funnel, the college’s applications from their region increased by 14% and a 33% increase in deposits.
University of Arizona: Connecting Data & Enrollment Goals to Serve Students
The University of Arizona was ready to take their recruitment and marketing to the next level with the goals of breaking into new markets and personalizing communications. Through the right tools and research, the university gained key insights about their students to bring in a strong, diverse, academically talented class.
Winthrop University: Recruiting Smarter to Strengthen Student Retention
In order to overcome declining enrollment rates from the pandemic, Winthrop University leveraged predictive modeling to boost their recruitment efforts in primary markets while opening opportunities in new markets. This led to a 22% increase in enrollment in the first year, as well as a 90% freshman retention rate.
University of Tulsa: Ahead of the Competition
The University of Tulsa wanted to launch their enrollment by building their brand awareness and getting to know students earlier in the recruiting process. With their new strategy in place, the enrollment team was able to connect with high-quality students and better their engagement to increase connections earlier in their recruitment cycle.
Baylor University: Yielding Students From Freshman Year
Baylor University determined to recruit students earlier in their college search process, strategically leveraging predictive modeling to reach out to freshmen and sophomores. This pivot in strategy paid off as their inquiries soared 23.6%, setting the university up to be in a great funnel position for years to come.
Lousiana State University Shreveport: Empowering Students Digitally
Louisiana State University Shreveport aimed to expand to new markets to advertise their programs and differentiate their brand, even with a smaller team of recruiters. Through execution of a strong, new digital marketing strategy, the university saw a 130% increase in new market applications and a 109% increase in applications from minority students.
University of Nebraska-Lincoln: Keeping in Mind What Students Really Value
The University of Nebraska-Lincoln launched digital engagement and email campaigns to connect with prospective students at their specific stages of enrollment. Along with increased engagement, these campaigns resulted in the highest levels of in-state student post-view and post-click interactions.
Cairn University: On a Mission to Serve Better
Cairn University strategically targeted best-fit students with geofencing. This empowered the team to use funnel data more effectively and led to an increase in enrollment over the last two years—including 17% in the first year.
Randolph—Macon College: Connection with Students in a Pandemic
Randolph—Macon pivoted their focus to digital marketing, allowing them to interact with students on their mobile devices and social media. This not only led to an increase in first-year student applications, but also in overall enrollment from the previous year.
Anderson University: Engaging Students in a Digital World
Graduate/Adult COVID-19 required Anderson University to re-evaluate their marketing strategy, which meant shifting their digital efforts to Custom Audience Targeting, social media, and TV ads. This led to increased 2020 numbers for non-traditional and graduate enrollment— 23% in summer and 16% in fall.
University of Houston: Weathering the Storm
Post Hurricane Harvey, the University of Houston’s admissions department utilized digital solutions to reach out to and stay connected with students. Their package of solutions resulted in an increase in applications in both Dallas and Austin.