Already challenged by aging systems and processes, the University of Houston’s admissions department was further challenged when Hurricane Harvey hit the city. Applications and campus visits were well below its goal and the previous years’ benchmarks as students weren’t able to think about college when recovering from the natural disaster’s toll on their families and homes. The University of Houston team knew that they had their best chance at still reaching their enrollment goals if they could work quickly with a reliable partner who had proven success.
- Digital Solutions + Implementation + Reporting
- Student Search + Predictive Modeling
- Institutional Visibility + Declared Student Connection
Encoura quickly came alongside the University of Houston as their partner to support the enrollment team with student connections and marketing strategy following the storm. The university needed a way to connect with students who were no longer in high schools and who needed support personally.
Together, Houston and Encoura identified students most likely to enroll and reached out to these students and their families digitally to combat the images frightening them of the storm and remind them of the promising future that awaited them at the university.
Read more Case Studies
University of Nebraska-Lincoln: Keeping in Mind What Students Really Value
The University of Nebraska-Lincoln launched digital engagement and email campaigns to connect with prospective students at their specific stages of enrollment. Along with increased engagement, these campaigns resulted in the highest levels of in-state student post-view and post-click interactions.Learn More
Cairn University: On a Mission to Serve Better
Cairn University strategically targeted best-fit students with geofencing. This empowered the team to use funnel data more effectively and led to an increase in enrollment over the last two years—including 17% in the first year.Learn More
Randolph—Macon College: Connection with Students in a Pandemic
Randolph—Macon pivoted their focus to digital marketing, allowing them to interact with students on their mobile devices and social media. This not only led to an increase in first-year student applications, but also in overall enrollment from the previous year.Learn More
Anderson University: Engaging Students in a Digital World
Graduate/Adult COVID-19 required Anderson University to re-evaluate their marketing strategy, which meant shifting their digital efforts to Custom Audience Targeting, social media, and TV ads. This led to increased 2020 numbers for non-traditional and graduate enrollment— 23% in summer and 16% in fall.Learn More
Encoura Digital Solutions is ready to connect with you to get started on your best digital undergraduate marketing strategy. Stop looking for enrollment marketing agencies for undergrad programs, and schedule a meeting today!