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ACT® Acquires NRCCUA®

Acquisition is aligned with ACT growth objectives and mission to support educational success for students

IOWA CITY, IOWA – July 24, 2018

ACT® , Inc., the nonprofit developer of the ACT® test and other assessments taken by millions of individuals annually worldwide, announced today that it has acquired The National Research Center for College and University Admissions™ (NRCCUA®), an educational data science and research organization. NRCCUA was a portfolio company of Sterling Partners’ Education Opportunity Fund. Terms were not disclosed.

Founded in 1972, NRCCUA links colleges and universities to the nation’s largest college and career planning program for students seeking post-secondary guidance. More than 1,800 four-year non-profit colleges and universities are NRCCUA members.

NRCCUA serves K-12 schools, students, parents, and educators with a free college and career program called myOptions™, which is the nation’s largest college planning program, currently reaching 6 million students.  In addition, the company’s Encoura™ platform provides colleges and universities with advanced, data-driven enrollment management and research offerings.

“ACT’s acquisition of NRCCUA advances our mission to help people achieve education and workplace success,” said ACT CEO Marten Roorda. “NRCCUA is a longtime champion of lifelong learning, providing proven solutions to students and colleges. Together, ACT and NRCCUA will be able to provide more students with comprehensive tools and resources to make the best decisions as they navigate their future. NRCCUA’s services and capabilities closely align with ACT’s efforts to transform into a learning, measurement and navigation organization.”

“ACT and NRCCUA are mission-aligned in helping both students and institutions make more informed decisions that optimize fit for the highest probability of success,” said NRCCUA CEO Patrick Vogt. “Together, we will be the most skilled, innovative and effective organization in the higher education industry in delivering data science, analytics, research, measurement and assessments. Our collective members and clients will benefit from our focus on encouraging students to find their path, while also helping colleges and universities better serve students to significantly improve outcomes.”

Vogt will remain on as CEO of NRCCUA and myOptions, reporting directly to Roorda.

The acquisition of NRCCUA will advance ACT’s efforts to promote equity in education, providing the organization with immediate opportunities to make a meaningful impact on underserved K-12 students through expanding market reach and access to free, comprehensive career and college planning tools and resources. ACT will also leverage NRCCUA’s capabilities to enhance ACT’s Enrollment Management products and services.

Postsecondary institutions will benefit from ACT and NRCCUA joining forces by having access to actionable data science and relevant research—delivered through Encoura Data Lab—that will enhance their marketing and recruiting efforts. NRCCUA’s Encoura platform, college member reach, and marketing strengths foster insightful decision making for colleges and universities. Their proven solutions enable higher education to combine data, analytics, technology, and digital services to make more informed decisions that help improve student outcomes.

ACT’s acquisition of NRCCUA follows other recent investments and acquisitions designed to help the organization transform from an assessment company into a measurement, learning and navigation company.

In the past few years, ACT acquired OpenEd and ProExam and made strategic investments in Smart Sparrow and the New Markets Venture Partners, a pioneering education-focused fund. In partnership with nonprofit The NROC Project, ACT created ACT CollegeReady. And, earlier this year, it announced a partnership with Arizona State University to identify dozens of advanced research and product development initiatives to enhance the future of learning.

About ACT

ACT is a mission-driven, nonprofit organization dedicated to helping people achieve education and workplace success. Headquartered in Iowa City, Iowa, ACT is trusted as the nation’s leader in college and career readiness, providing high-quality achievement assessments grounded in more than 50 years of research and experience. ACT offers a uniquely integrated set of solutions that help people succeed from elementary school through career, providing insights that unlock potential. To learn more about ACT, visit www.act.org.

About NRCCUA

The National Research Center for College and University Admissions is an educational data science and research organization serving over 1,800 member institutions comprised of public and private four-year colleges and universities across the nation. For 45 years, NRCCUA has been a leading provider of data, technology, and programs serving students, high school educators, four-year colleges and universities from its offices in Lee’s Summit, MO, Boston, MA, New York, NY, and Austin, TX. These solutions represent the link between students making important life decisions and those providing the resources and information they need to succeed in their post-secondary educations and careers. With the launch of its Encoura™ Data Lab, the company now combines data science, advanced analytics, research, predictive modeling and omnichannel enrollment services in one platform to enable institutions to make real-time strategic and operational decisions to meet their unique enrollment goals and create the highest probability of student success. NRCCUA was part of Sterling Partners’ Education Opportunity Fund (EOF), which is a mission-based private equity fund investing in purpose-driven educational organizations. For more information, visit https://www.nrccua.org or http://www.encoura.org.

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NRCCUA® Announces the 2018 Eduventures® Innovation Award Winners

Award Winners Lauded at Eduventures Summit for Excellence and Innovation in the Areas of Enrollment, Student Experience, and Student Outcomes

Boston, MA – June 15, 2018

The National Research Center for College and University Admissions™ (NRCCUA®), an educational data science and research organization,​ ​today announced the winners of the 2018 Eduventures® Innovation Award. This awards program was created to recognize and showcase the achievements of individuals and organizations that share NRCCUA’s vision for generating improved outcomes through innovative programming that supports critical areas of an institution.

Selected by a jury of higher education leaders and advisors, NRCCUA celebrated award winners at an awards ceremony and reception that took place during Eduventures Summit in Boston, Massachusetts. The winners were announced by Todd Boullion, Chief Marketing Officer at NRCCUA and Cara Quackenbush, Vice President of Research at NRCCUA, and include:

  • Adelphi University
  • Anderson University, South Carolina
  • Elon University
  • Georgia State University
  • National Louis University
  • Walden University

“The 2018 Eduventures Innovation Awards winners showcase true thought leadership at their institutions,” said Patrick Vogt, CEO at NRCCUA. “They exemplify creative and forward-thinking approaches that are making demonstrable changes in the way colleges and universities recruit, teach and retain students. On behalf of the team at NRCCUA, I congratulate this year’s group of individuals and organizations.”

“Our team is constantly creating new ways to define and enhance the teaching and learning experience across our institution,” said Dr. Benjamin Deaton, Vice President for Technology, Online Learning and Innovation at Anderson University (SC). “We are thrilled to see our team honored for their unwavering dedication to innovative programming.”

About the Eduventures Innovation Award Program
The Eduventures Innovation Awards Program was created by NRCCUA’s research division. It is designed to identify and honor higher education institutions that have demonstrated significant innovations when developing and deploying programs in each of these categories:

  • Enrollment: A new enrollment management strategy in a fast-changing environment
  • Student Experience: A new approach to teaching and learning or student support
  • Outcomes: A new effort to define and report student outcomes

Judges select winners from written applications and, if needed, follow-up interviews. Entries are scored on value to the institution, innovation, and relevance to the mission of the school and are announced annually in conjunction with Eduventures Summit.

About NRCCUA
The National Research Center for College and University Admissions is an educational data science and research organization serving over 1,800 member institutions comprised of public and private colleges and universities across the nation. For more than 45 years, NRCCUA has been a leading provider of data, technology, and programs serving students, high school educators, colleges and universities from its offices in Lee’s Summit, MO, Boston, MA, New York, NY, and Austin, TX. These solutions represent the link between students making important life decisions and those providing the resources and information they need to succeed in their post-secondary educations and careers. With the launch of Encoura™ Data Lab, the company now combines data science, advanced analytics, research, predictive modeling and omnichannel enrollment services in one platform to enable institutions to make real-time strategic and operational decisions to meet their unique enrollment goals and create the highest probability of student success. For more information, visit ​https://encoura.org

NRCCUA® Announces Featured Programming for Eduventures® Summit 2018: Higher Ed Remastered

Pulitzer Prize-Winning Biographer and Historian Doris Kearns Goodwin, MissionU CEO Adam Braun, and Strada Education Network Executive Vice President and Former Assistant Secretary for Adult and Vocational Education Carol D’Amico to Provide Keynote Addresses.

Boston, MA – May 17, 2018

The National Research Center for College and University Admissions™ (NRCCUA®), an educational data science and research organization, today announces that Pulitzer Prize-winning historian and American presidential biographer, Doris Kearns Goodwin, will serve as a keynote speaker for Eduventures® Summit: Higher Ed Remastered, NRCCUA’s 2018 annual summit with presenting partner Strada Education Network. MissionU CEO and co-founder, Adam Braun, and Carol D’Amico, executive vice president of mission advancement and philanthropy, with Strada and former assistant secretary of adult and vocational education, will also deliver keynote addresses during the conference, which is scheduled to take place at the Intercontinental Boston Hotel June 13-15, 2018.

The annual event provides a one-of-a-kind opportunity for leaders from higher education institutions and the partners who serve them to network with one another, share best practices, and engage in a discussion about the future of higher education. The program theme, Eduventures Summit: Higher Ed Remastered, captures both the timeless qualities of higher education and the need to create innovative models. Given the current state of higher education, this theme promises to stimulate debate and discussion on a variety of issues.

In addition to keynote speakers, Eduventures principal analysts will present new research and proprietary market data gathered and analyzed from thousands of student and adult learner surveys. The Eduventures research team will showcase Innovation Award Program winners, honoring higher education institutions, companies, and other organizations that share the Eduventures vision for a responsive, innovative higher education sector through programming that has impacted enrollment management strategy, teaching and learning, and student outcomes.

Plenary sessions and workshops are designed to address critical issues facing higher education leaders and shed light on answers to the following questions:

  • Will online learning continue to expand the degree market or boost degree alternatives?
  • How can enrollment offices adapt recruiting practices to reflect prospective undergraduate mindsets?
  • How do institutions convert adult learner mindsets into action through marketing, promotion, and recruitment?
  • With a goal of quantifying student success, how do institutions know if they are on track?

More about the keynote speakers:

  • Doris Kearns Goodwin – a world-renowned presidential historian, public speaker and Pulitzer Prize-winning author of six critically acclaimed and The New York Times bestselling books, including her most recent, The Bully Pulpit: Theodore Roosevelt, William Howard Taft, and the Golden Age of Journalism (November, 2013).
  • Adam Braun – New York Times bestselling author and the founder & CEO of MissionU. He was previously founder & CEO of Pencils of Promise, the award-winning organization that has built nearly 400 schools around the world.
  • Carol D’Amico – executive vice president, mission advancement and philanthropy, Strada Education Network and former assistant secretary for adult and vocational education at the U.S. Education Department. Co-author of “Workforce 2020: Work and Workers in the 21st Century,” she is a nationally recognized expert in designing and leading strategies related to higher education, workforce development, and business-led involvement in education reform.
    “We have developed this year’s agenda to highlight our commitment to access, fit, and career success for all students,” said Patrick Vogt, CEO of NRCCUA. “Eduventures Summit will continue to be one of the most important events for higher education leaders who are looking for strategic advice and guidance on new ways to enhance decision making, and we are thrilled to have Strada Education Network join us as the presenting partner for our 2018 Summit.”

View the full Summit agenda here.

Members of the media who wish to receive a press pass for Eduventures Summit 2018 can contact Ellen Slaby at eslaby@eduventures.com.

About NRCCUA
The National Research Center for College and University Admissions is an educational data science and research organization serving over 1,800 member institutions comprised of public and private colleges and universities across the nation. For 45 years, NRCCUA has been a leading provider of data, technology, and programs serving students, high school educators, colleges and universities from its offices in Lee’s Summit, MO, Boston, MA, New York, NY, and Austin, TX. These solutions represent the link between students making important life decisions and those providing the resources and information they need to succeed in their post-secondary educations and careers. With the launch of Encoura™ Data Lab, the company now combines data science, advanced analytics, research, predictive modeling and omnichannel enrollment services in one platform to enable institutions to make real-time strategic and operational decisions to meet their unique enrollment goals and create the highest probability of student success. For more information, visit Encoura.org.

About Strada Education Network
Strada Education Network is a national nonprofit dedicated to improving lives by catalyzing more direct and promising pathways between education and employment. We engage partners across education, nonprofits, business and government to focus relentlessly on students’ success throughout all phases of their working lives. Together, we address critical college to career challenges through strategic philanthropy, research and insights and mission-aligned affiliates — all focused on advancing the universal right to realized potential we call Completion With a Purpose. Learn more at StradaEducation.org.

Eduventures® Releases 2018 Report on the Changing Higher Education Technology Landscape

New taxonomy and updated market map show a dynamic sector that continues to mature, converge and evolve.  

Boston, MA – April 23, 2018

The National Research Center for College and University Admissions™ (NRCCUA®), an educational data science and research organization, today announces the publication of the Eduventures 2018 Higher Education Technology Landscape Report. Eduventures® Research, NRCCUA’s research division, began publishing the landscape to make the market more understandable and help higher education leaders evaluate the expanding array of standalone and bundled offerings. Available today, this report is part of an ongoing body of research that includes updated market data and trends for specific segments of the technology market.

Since the inception of this report in 2014, classifying technology solutions has proven to be both challenging and dynamic. Various solutions have overlapping functionalities, and there are conflicting marketing messages around the benefits solutions provide. For the 2018 market map, Eduventures has updated the methodology and analysis used in the report and refreshed the technology landscape as it matures, converges, and changes.

Highlights of this report is as follows:

  • Eduventures has sharpened the methodology and inclusion criteria into four categories that align with our definition of the student life-cycle: Enrollment Management, Student Success & Instruction, and Advancement. The fourth involves those solutions that underpin the entire learner lifecycle and support the creation of institutional educational intelligence – College-Wide IT/Enterprise Backbone.
  • Our work on the education technology landscape has also revealed five segments under pressure from changing institutional needs or internal competition. These highlighted segments include Learning Management Systems, Competency-Based Platforms and Advisory Services, Learning Analytics, Systems Integration Solutions, and Financial Aid Processing Solutions.

According to James Wiley, Principal Analyst at Eduventures, “Technology solutions have the unique potential to help institutions overcome the challenges associated with recruiting and educating a large and diverse group of students. There are so many demands on higher education to improve teaching and learning. From instructional models to accessibility to engagement needs, as well as rapid changes in technology, such as cloud services and online delivery, higher education leaders need to ensure that their technology choices help them meet these demands. Our goal is to provide a framework that helps both institutions and vendors understand the role technology plays throughout the student lifecycle.”

Wiley added, “The characteristics of the higher education technology market make it an attractive one for vendors seeking to grow revenue by increasing their footprint within the institution. However, as institutions are becoming more skilled at identifying the degree to which technology solutions align with their unique needs, they will select products that can deliver value.”

About NRCCUA
The National Research Center for College and University Admissions is an educational data science and research organization serving over 1,800 member institutions comprised of public and private colleges and universities across the nation. For 45 years, NRCCUA has been a leading provider of data, technology, and programs serving students, high school educators, colleges and universities from its offices in Lee’s Summit, MO, Boston, MA, New York, NY, and Austin, TX. These solutions represent the link between students making important life decisions and those providing the resources and information they need to succeed in their post-secondary educations and careers. With the launch of Encoura™ Data Lab, the company now combines data science, advanced analytics, research, predictive modeling and omnichannel enrollment services in one platform to enable institutions to make real-time strategic and operational decisions to meet their unique enrollment goals and create the highest probability of student success. For more information, visit https://encoura.org

Members of the press who would like to receive a copy of the Eduventures 2018 Higher Education Technology Landscape Report and would like to

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Eduventures® Launches Online Program Management Market Forecast for 2018

Research Findings Suggest that Schools Partnering with OPMs have Outperformed their Peers in Increasing Enrollment  

Boston, MA – April 9, 2018​ ​The National Research Center for College and University Admissions™ (NRCCUA®), an educational data science and research organization,​ ​today announced findings from Eduventures, NRCCUA’s research division. A new report provides a fresh view of Online Program Management (OPM) companies by examining their business models and service tiers in the context of a more mature and crowded online higher education market. This analysis includes companies that provide combinations of online program services, but may not identify themselves as an OPM. The fourth in a series of research studies, Eduventures has investigated the conventional OPM market since 2013.

The goal of this study is to provide a clearer understanding of the current state of the OPM marketplace and prospects for growth going forward. This will enable institutions seeking to initiate or expand online programming to make more informed decisions about whether to use an OPM provider or leverage internal capabilities. It will also help providers of online program management services to better appreciate their market position.

Research highlights in this report include the following:

  • On average, schools that partner with OPMs have experienced a five-year online enrollment increase significantly above that of peers- 43% versus 15% at undergraduate level, and 34% versus 23% for graduate students.
  • The marketplace of online service providers has become more diversified, specialized, and differentiated with annual revenue forecasted at $2.72 billion by 2020.
  • Changing market dynamics and evolving business models warrant an updated definition of the OPM market.
  • There are two dominant trends shaping OPM innovation cycles:
    • The development of alternative financial models to the classic OPM revenue-share agreements.
    • The development of unbundled service tiers as a contrast to the classic, end-to-end OPM provider model.

According to Howard Lurie, Principal Analyst at Eduventures and author of this study, “Our research has uncovered examples of OPM innovation in response to changing needs of colleges and universities. With evidence of longstanding and successful OPM relationships in many sectors of higher education, we anticipate the market to continue to grow and thrive.”

OPMs provides colleges and universities with services to develop, launch, and support online degree and certificate programs. Typically, these services include marketing and lead generation, enrollment management, student services, and course development and delivery.

To learn more about Eduventures 2018 Market Forecast for OPM providers, members of the media can arrange an interview with the author of this research by contacting Ellen Slaby at eslaby@eduventures.com.

About NRCCUA
The National Research Center for College and University Admissions™ is an educational data science and research organization serving over 1,800 member institutions comprised of public and private colleges and universities across the nation. For 45 years, NRCCUA has been a leading provider of data, technology and programs serving students, high school educators, colleges and universities from its offices in Lee’s Summit, MO, Boston, MA, New York, NY, and Austin, TX. These solutions represent the link between students making important life decisions and those providing the resources and information they need to succeed in their post-secondary educations and careers. With the launch of Encoura™ Data Lab, the company now combines data science, advanced analytics, research, predictive modeling and omnichannel enrollment services in one platform to enable institutions to make real-time strategic and operational decisions to meet their unique enrollment goals and create the highest probability of student success. For more information, visit  ​https://encoura.org

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Eduventures® Annual Survey of Admitted Students Examines the Enrollment Decisions of College-Bound High School Students
Data Highlights Seven Key Decision Segments Driving 80% of Enrollment Choices

Boston, MA – February 15, 2018

The National Research Center for College and University Admissions™ (NRCCUA®), an educational data
science and research organization, today announced findings from Eduventures, NRCCUA’s research division.
The annual Survey of Admitted Students analyzes the findings from a national panel of more than 100,000 high
school student respondents nationwide and identifies seven key enrollment Decision Segments of admitted
students. The goal of this study is to help enrollment management leaders better understand the decisionmaking
process of admitted students and improve the yield and fit of their incoming class.

Creating a More Relevant Yield Strategy based on Decision Segments

By the time a college-bound high school student is ready to make a final enrollment decision, they have learned
a lot about themselves, their desires for college, and what they believe should make or break the final decision.
They are no longer looking at a wide array of schools on broad characteristics. Rather, they are down to the
details of fit among a finite set of alternatives. Understanding the nature of these seven Decision Segments will
help institutions personalize recruiting and maximize the chance of enrolling each student. Decision Segments
include affordability, availability of a desired program, reputation/academic quality, career outcomes/job
opportunities, value of education for cost, feeling of fit, and proximity to home. When layered with other data
from this study on influencers—pivotal informational needs, communications, and financial aid—enrollment
officers can derive segment priorities and implement targeted yield strategies.

According to Kim Reid, Principal Analyst at Eduventures and author of this study, “Eduventures recommends
that institutions work with their inquiries and admits during the enrollment cycle to understand their individual
concerns. Knowing this information can help you communicate with students throughout the enrollment cycle,
but is vital when admits are making their final decision. If you have an understanding of each student’s main
concerns and their likely Decision Segment, you can create a more relevant yield strategy.”

Key insights in this report include:

  • Eighty percent of admitted students cited one of these seven main reasons—or Decision Segments—driving their eventual enrollment choice.
  • For the 57% of students attending in-state public institutions the largest decision segment was affordability (24%) followed by finding a desired program (14%).
  • Among students attending private institutions (27%), the top Decision Segments were reputation/academic quality (17%), career outcomes (14%), and finding a desired program (13%)
  • First generation college (69%), low-income (70%), and Latino (70%) students were most likely to end up attending in-state public in-state institutions and most influenced by affordability in their choice.
  • Students in the affordability Decision Segment acknowledge that their alternative choice was just as good or better on quality, but cost was the sole factor in the decision.
  • Additionally, for affordability-driven students, decisions are very much made at the family level. Thus, yield strategies should be family focused.
  • As a corollary, for students in other decision segments, while parents do play a role, it is a background role. Yield strategies for these students can assume a greater degree of decision making independence.
  • Admits make decisions for a variety of complex reasons requiring thoughtful communications and messaging during yield season.

Institutions who wish to participate in the 2018 Survey of Admitted Students can contact Eduventures at
contact@nrccua.com.

About NRCCUA®
The National Research Center for College and University Admissions™ is an educational data science and research organization serving over 1,800 member institutions comprised of public and private colleges and universities across the nation. For 44 years, NRCCUA has been a leading provider of data, technology and programs serving students, high school educators, colleges and universities from its offices in Lee’s Summit, MO, Boston, MA, New York, NY, and Austin, TX. These solutions represent the link between students making
important life decisions and those providing the resources and information they need to succeed in their post-secondary educations and careers. With the launch of Encoura™ Data Lab, the company now combines data science, advanced analytics, research, predictive modeling and omnichannel enrollment services in one platform to enable institutions to make real-time strategic and operational decisions to meet their unique enrollment goals and create the highest probability of student success. For more information, visit
https://encoura.org 

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Eduventures’ Adult Prospect Survey Highlights the Complexities of an Increasingly Diverse Population
Findings Illustrate How Individual Mindsets and Attitudes Impact Adult Learner Preferences

Boston, MA – December 19, 2017

The National Research Center for College and University Admissions™ (NRCCUA®), an educational data science and research organization, today announced the results of Eduventures’ Adult Prospect Survey. Leveraging a national representative panel of prospective adult undergraduate, graduate and non-degree learners, findings from this survey help institutions better understand the adult learning market.

Eduventures’ Adult Prospect Survey was fielded in the spring of 2017 to survey a broad range of prospective students with the goals of 1) more precisely understanding the motivations, attitudes and perceptions that impact how prospective adult learners make decisions about continuing their education and 2) building a more actionable understanding of the variety in the prospective adult learner market.

According to Howard Lurie, Principal Analyst and author of this study, “A complex web of economic conditions, prior educational experiences, and the demands of balancing family and work continue to shape Adult Prospect Mindsets. There are patterns of overlap and distinction among these Mindsets, but it becomes clear that prospective adult learners cannot be thought of as a monolithic whole, only seeking affordable and flexible ways to continue their education.”

Eduventures’ Adult Prospect Survey emphasizes that prospective adult learners weigh the value of career advancement against personal fulfillment, but also program immersion versus convenience. Eduventures reports that at least 25% of prospective adult learners are motivated by highly personal goals rather than purely economic outcomes.

At a time when adult undergraduate enrollment is in decline, and the market is flush with flexible, inexpensive learning options, higher education institutions, vendors, and service providers could do more to differentiate their messaging and programming. It is essential that institutions recognize the variables and differences that impact this increasingly diverse population.

Richard Garrett, Chief Research Officer of NRCCUA, said, “We are committed to providing in-depth, actionable, higher-education-specific research that will help institutions recruit and meet the needs of both traditional and nontraditional students. Our survey and research findings help colleges and universities understand the complex objectives of multiple stakeholders by ensuring that student fit is a priority.”

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About NRCCUA® 
The National Research Center for College and University Admissions™ is an educational data science and research organization serving over 1,800 member institutions comprised of public and private colleges and universities across the nation. For 44 years, NRCCUA has been a leading provider of data, technology and programs serving students, high school educators, colleges and universities from its offices in Lee’s Summit, MO, Boston, MA, New York, NY, and Austin, TX. These solutions represent the link between students making important life decisions and those providing the resources and information they need to succeed in their post-secondary educations and careers. With the launch of Encoura™ Data Lab, the company now combines data science, advanced analytics, research, predictive modeling and omnichannel enrollment services in one platform to enable institutions to make real-time strategic and operational decisions to meet their unique enrollment goals and create the highest probability of student success. For more information, visit https://encoura.org

NRCCUAⓇ Today Launches Encoura™, a Platform Creating the Future State of the Higher Education Enrollment Office
The platform will infuse real-time research, technology and data science into the enrollment process, helping enrollment professionals reach their recruiting goals. 
Austin, TX – September 14, 2017

The National Research Center for College and University Admissions™ (NRCCUAⓇ) today announces Encoura™, where informed decisions begin. Encoura is a platform created to represent the company’s commitment to encouraging students to pursue lifelong learning and career success, and helping higher education institutions make more informed decisions that optimize fit and create the highest probability of success.

Encoura Data Lab, a technology platform that provides data science, analytics, predictive modeling and research, is revolutionizing the capabilities of the college and university enrollment office. Encoura Data Lab uniquely positions enrollment officers to achieve unprecedented levels of recruiting success by helping them understand more about their prospective students, learn how likely those students are to apply to their institution and recognize which messages they are most likely to respond to.

As part of Encoua Data Lab, the Enrollment Lens™ module provides for unparalleled intelligence and insights. Clients can leverage data science and analytics that allow them to interact with their collective set of information in new and innovative ways. In particular, Enrollment Lens will now offer “point-in-time” or “stage-of-funnel” visualization capabilities so users can quickly gain insights and track velocity across key areas of the admissions funnel. This provides the perspective needed to ensure key indicators are moving in the right direction and allows them to make faster, more informed decisions.

Access to Encoura Data Lab is granted exclusively to NRCCUA members. Membership includes access to Encoura Data Lab’s Class Planner module, select EduventuresⓇ Research and two passes to the Eduventures annual thought leadership summit.

Patrick Vogt, CEO of NRCCUA said, “Colleges and universities are under increasing pressure to meet their goals and need more advanced ways to ensure student success. Now, with Encoura Data Lab, enrollment and marketing teams can identify those students that will engage, enroll and thrive in their environments. This is a level of strategic approach and insight that has driven record success for participating colleges. It allows them to take their enrollment process to the next level, while helping students succeed.”

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About NRCCUA 
The National Research Center for College and University Admissions is an educational data science platform and research organization with offices in Lee’s Summit, MO, Boston, MA, New York, NY, and Austin, TX. For 44 years, NRCCUA has been a leading provider of data, technology and programs serving students, high school educators, colleges and universities. These solutions represent the link between students making important life decisions and those providing the resources and information they need to succeed in their post-secondary educations and careers. NRCCUA is part of Sterling Partners’ Education Opportunity Fund. For more information, visit https://www.nrccua.org or http://www.encoura.org

8 Surprising College Enrollment Marketing Insights Uncovered in Annual E-Expectations Research
New findings released at the National Conference on Student Recruitment, Marketing and Retention; e-Expectations resource portal will provide free resources produced by Ruffalo Noel LevitzSM, NRCCUA®, CollegeWeekLive and OmniUpdate
Cedar Rapids, Iowa July 26, 2017

College-bound high school students are embracing a wider range of online tools as they search for and engage with colleges and universities, according to the 2017 e-Expectations study. The annual research project is part of a collaborative partnership between Ruffalo Noel LevitzSM, NRCCUA®, CollegeWeekLive and OmniUpdate (market leaders in enrollment solutions, planning, student engagement and web content management solutions, respectively).

Findings from the 2017 e-Expectations study will be released this week at the National Conference on Student Recruitment, Marketing, and Retention, convened by Ruffalo Noel Levitz June 26-28 in Denver. This year’s study leverages insights gathered from an online poll of over 6,000 college-bound high school sophomores, juniors, seniors and their parents across the MyCollegeOptions network, the largest college planning program in the country.

The research findings cover a wide range of topics related to the online behaviors and expectations of prospective college students and parents, particularly how they use social media, digital advertising, websites, email, text messaging and other communication channels for exploring their higher education options.

Stephanie Geyer, vice president, web strategy and interactive marketing services at Ruffalo Noel Levitz said, “We see more opportunity than ever for our client institutions to use digital marketing tools and tactics to support their enrollment goals. The challenge is always to discern the best channels to deliver the right message at the right moment. With the new vantage point of both sophomore students and parents of college-bound students, our community has a clear view into their priorities and preferences.”

In addition to the top findings released this week, the e-Expectations research project will be expanded this year to include additional insights published throughout the year on a new website at eExpectations.com. This free, online resource will empower enrollment professionals to do their own on-demand discovery as well as consume role-specific research.

“It is our goal with the new website to help empower busy enrollment professionals to be as informed as possible when building their enrollment marketing plans. That starts with free and open access to more than just PDF files of conference presentations,” said Kim Reid, principal analyst, NRCCUA. Reid continued, “In addition to traditional resources like white papers and charts that may be used for team strategy planning, visitors will be able to view archived web content and podcasts, plus leverage interactive reports to tailor the insights to their own goals and curiosities.”

An infographic highlighting the top 8 findings is the first of many different takes on the rich data collected as part of the 2017 study. Geyer noted, “There is just so much here between different graduation years of students and parents, it will be exciting to share more and more.”

The e-Expectations report is a collaborative effort between Ruffalo Noel Levitz, NRCCUA, CollegeWeekLive, and OmniUpdate. For more insights and resources, visit eExpectations.com.

About Ruffalo Noel Levitz

Campuses turn to Ruffalo Noel Levitz to reach their goals for student recruitment, marketing, financial aid, student success, and donor engagement. The firm is distinguished by its powerful array of technology-enabled enrollment, student success, career services, and fundraising solutions currently used by more than 1,900 colleges, universities, and nonprofit organizations across North America and beyond. In addition, Ruffalo Noel Levitz conferences, research reports, papers, and articles help clients stay on top of current trends. For the latest insights, visit RuffaloNL.com.

About NRCCUA®

The National Research Center for College & University Admissions™ is an educational data science platform and research organization based in Lee’s Summit, MO, Boston, MA, New York, NY, and Austin, TX. For 44 years, NRCCUA has been a leading provider of data, technology and programs serving students, high school educators, colleges and universities. These solutions represent the link between students making important life decisions and providing the resources and information they need to succeed in their post-secondary educations and careers. NRCCUA is part of Sterling Partners’ Education Opportunity Fund. For more information, visit nrccua.org.

About CollegeWeekLive

One in three college-bound students uses CollegeWeekLive to help find the best college match. Students, parents, and counselors visit CollegeWeekLive to engage directly with universities at every stage of the enrollment process. Through online chats and virtual college fairs, they have live, candid conversations with admissions counselors and current college students from hundreds of colleges and universities to explore their degree programs, financial aid opportunities, career paths, campus life, and much more. For more information, please visit collegeweeklive.com.

About OmniUpdate, Inc.

OmniUpdate is the leading provider of content management solutions designed to streamline content administration and solve the digital marketing and communication challenges of higher education. With the largest support team, development team, and user community among higher ed CMS providers, OmniUpdate delivers an award-winning CMS that meets the unique needs of colleges and universities. For more information, visit omniupdate.com.

Eduventures® Announces 2017 Innovation Award Winners

Awards Presented at Eduventures Summit Include Michigan State University, Purdue University, Texas State Technical College and Wellesley College

Eduventures Announces 2017 Innovation Award Winners. Pictured Left to Right: Todd Boullion (NRCCUA), Cara A. Quackenbush (Eduventures), Rocio Garza Tisdell (Wellesley College), Stephen Lipps (Purdue University), Cathy Heinz (Purdue University), Genyne Royal (Michigan State University) and Patrick Vogt (NRCCUA). (Photo: Business Wire)

Eduventures®announces 2017 Innovation Award Winners. Pictured Left to Right: Todd Boullion (NRCCUA), Cara A. Quackenbush (Eduventures), Rocio Garza Tisdell (Wellesley College), Stephen Lipps (Purdue University), Cathy Heinz (Purdue University), Genyne Royal (Michigan State University) and Patrick Vogt (NRCCUA). (Photo: Business Wire)

 
 

The National Research Center for College & University Admissions™ (NRCCUA®), a leading provider of data and analytics solutions to public and private colleges and universities, today announced the winners of the Eduventures 2017 Innovation Award. Eduventures is the research division of NRCCUA. The Eduventures Innovation Awards program was created to recognize and showcase the achievements of individuals and organizations that share Eduventures’ vision for generating improved outcomes through innovative programming that supports critical areas of an institution. Selected by a jury of higher education leaders and advisors, NRCCUA and Eduventures celebrated award winners at an Awards Ceremony and Reception that took place during Eduventures Summit in Boston, Massachusetts. The 2017 winners include the following institutions:

  • Michigan State University
  • Purdue University
  • Texas State Technical College
  • Wellesley College

Award winners were announced by Cara Quackenbush, Vice President of Research for Eduventures.

.@EduventuresInc announces 2017 Innovation Award Winners: https://www.eduventures.com/eduventures-summit-2017/ #EVsummit17

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“These institutions have excelled at creating innovative programs that yield tremendous results for their colleges and universities. The ability to impact enrollment strategy, drive student success and improve outcomes will make a critical difference in the organizations’ abilities to not only survive, but to thrive,” said Patrick Vogt, CEO of NRCCUA. “Congratulations to all of this year’s Innovation Award winners; we will continue to showcase creative thinking and execution through this program.”

Commenting on the award, Pam Horne, Vice Provost for Enrollment Management, Purdue University, said, “Collaboratively developed by a cross-campus team, Purdue’s admission dashboard has been a great success and amplified our commitment to transparency with our academic and other partners across campus. Deans, college-based recruiters and executive officers can see at a glance year-to-date progress toward our overall enrollment goals as well as those for each academic unit. The dashboard also facilitates rapid and informed decision-making through the admissions cycle. We are grateful for the chance to participate in this program sponsored by Eduventures and honored to have received this award.”

About the Innovation Awards Program

The Eduventures Innovation Awards program is designed to identify and honor higher education institutions that have demonstrated significant innovations when developing and deploying programs in each of these categories:

  • A successful enrollment management strategy in a fast-changing environment
  • A compelling story about successfully defining and reporting outcomes
  • A new approach for teaching and learning that includes metrics that quantify student success

Judges select winners from written applications and, if needed, with follow-up interviews. Entries are scored on value to the institution, innovation, and relevance to the mission of the school and are announced in conjunction with the annual Eduventures Summit.

About NRCCUA®

The National Research Center for College & University Admissions™ is an educational data science platform and research organization based in Lee’s Summit, MO, Boston, MA, New York, NY, and Austin, TX. For 44 years, NRCCUA® has been a leading provider of data, technology and programs serving students, high school educators, colleges and universities. These solutions represent the link between students making important life decisions and providing the resources and information they need to succeed in their post-secondary educations and careers. NRCCUA is part of Sterling Partners’ Education Opportunity Fund. For more information, visit nrccua.org.

About Eduventures®

Eduventures®, the research division of NRCCUA®, provides data, research and advisory services that are focused exclusively on analyzing the forces that are transforming higher education. Building on 20 years of success in working with education leaders, Eduventures provides forward-looking and actionable research based on proprietary market data and advisory services that support both strategic and operational decision-making. Our recommendations and personalized support enable clients to understand the top traits of leaders in critical disciplines and evaluate the opportunities presented by new technologies. For more information about Eduventures’ research, practice areas, and team, visit us at eduventures.com.

Eduventures Announces Keynotes for 2017 Annual Summit Focused on the Theme, Higher Ed Remastered
Boston, MA – April 13, 2017

This year’s theme, Higher Ed Remastered, provides thought leadership and workshops to help institutions apply modern practices and new technologies to established models and programs

Eduventures®, the research division of NRCCUA®, today announced a lineup of visionary thought leaders from higher education, private industry and technology that will keynote Eduventures Summit 2017 in Boston, Massachusetts, June 7 – 9, 2017. Eduventures and NRCCUA empower leaders in both public and private colleges and universities to make more informed decisions by providing relevant research, advisory services, and actionable data analytics.

This event, which is expected to sell out, will provide a one-of-a-kind opportunity for leaders from higher education institutions and the partners who serve them to come together to network with one another, share best practices, and engage in a discussion about the changing outlook for higher education. In addition, our research team will unveil findings mined from our student panel, which is one of the largest panels of prospective and adult students in the industry.

Keynote speakers include:

Francesca Gino, Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School: Working with not-for-profit organizations in the areas of negotiation, decision-making, leadership and organizational behavior, Gina will discuss Gaining the Edge in the Art of Effective Decision Making.

Robin Goldberg, Chief Experience Officer, Minerva Project: Minerva, the alternative to a traditional college, is billed as a reinvented undergraduate experience with no conventional campus and host cities for experiential learning and real-time online classes. In her keynote, Robin will discuss teaching and learning through an immersive global experience.

Jenny Rickard, Executive Director, The Common Application: A highly respected enrollment management leader, a technology executive serving higher education, and now the new head of the Common App, Jenny will reflect on college search, technology and the new complexities of college choice.

Michael Goldstein, Senior Counsel, Cooley LLP: A pioneer in the development of the legal environment in higher education, a counselor at the highest levels of legislation, and a leader in championing creative approaches to higher education, Michael will participate in an interactive Q&A session, “Trump and Higher Education: a Conversation with Higher Education’s Foremost Legal and Regulatory Expert.”

Burck Smith, founder and CEO of StraighterLine: The former co-founder of SMARTHINKING, the largest online tutoring provider for schools and colleges, will discuss the controversy of low cost options to degree attainment.

Other keynote presenters include leading higher ed experts and educators:

  • Richard DeMillo, Executive Director, Center for 21st Century Universities at Georgia Tech University
  • Malcom B. Brown, Director of the Educause Learning Initiative
  • Matt Rascoff, Associate Vice Provost for Digital Education and Innovation at Duke University

Interactive Workshops

This year, attendees will select from a number of interactive breakfast sessions. Topics include, Deconstructing CBE, Program Assessment and Feasibility, and Online Learner Strategy.

“Eduventures Summit is one of the most important events for higher education leaders who are looking for strategic insights, advice and guidance on how they should assess programs and practices that need to be remastered rather than reinvented,” said Patrick Vogt, CEO of NRCCUA. “The depth and breadth of the program and the stellar lineup of speakers make this an event not to be missed.”

To view the preliminary conference program, visit http://www.eduventures.com/eduventures-summit-2017/

About NRCCUA®
The National Research Center for College & University Admissions™ is an educational data science platform and research organization based in Lee’s Summit, MO, Boston, MA, New York, NY, and Austin, TX. For 44 years, NRCCUA has been a leading provider of data, technology and programs serving students, high school educators, colleges and universities. These solutions represent the link between students making important life decisions and providing the resources and information they need to succeed in their post-secondary educations and careers. NRCCUA is part of Sterling Partners’ Education Opportunity Fund. For more information, visit nrccua.org.

About Eduventures®
Eduventures®, the research division of NRCCUA®, provides data, research and advisory services that are focused exclusively on analyzing the forces that are transforming higher education. Building on 20 years of success in working with education leaders, Eduventures provides forward-looking and actionable research based on proprietary market data and advisory services that support both strategic and operational decision-making. Our recommendations and personalized support enable clients to understand the top traits of leaders in critical disciplines and evaluate the opportunities presented by new technologies. For more information about Eduventures’ research, practice areas, and team, visit us at eduventures.com.

Members of the media who wish to receive a press pass for Eduventures Summit 2017 can contact Ellen Slaby at eslaby@eduventures.com.

Eduventures Releases 2017 Report on the Higher Education Analytics Market
Lee’s Summit, MO – March 30, 2017

Leading research and advisory firm releases report on how analytics is informing patterns of enrollment, retention and learning to provide clear insight into the health of an institution

Eduventures, the research division of NRCCUA®, today announced the release of a new report focused on the growth in tools that meet the demand for higher education analytics. The Eduventures Analytics Market Overview was created to make the market more understandable and help higher education leaders evaluate the strengths and weaknesses of domain-specific offerings. Available today, this report is part of an ongoing body of research that includes our annual higher education technology landscape report that was released last month.

Originally focused on helping data scientists interpret backward-looking information, the world of analytics has exploded to include richer data sets and more forward-looking metrics to help institutions understand both their current situations and how they should best move forward. With corresponding growth of tools in the marketplace, institutions must evaluate both enterprise solutions and those unique to one segment of the student lifecycle such as learning, enrollment, or alumni engagement.

The report seeks to provide clarity on two main decision points:

  • Enterprise or domain specific – Should an institution deploy a single solution that captures and analyzes data from a different system or should you select a solution that is specific to one domain that has its own business needs and data interpretation?
  • Bundled or standalone – As large-scale solution vendors increase their offerings, do bundled solutions fully capture data from disparate systems to meet the needs of complex organizations or are standalone solutions the best options for serving the multiple audiences within higher education institutions?

According to James Wiley, Principal Technology Analyst at Eduventures, “Perhaps influenced by the difficulty of navigating the current marketplace, we see many institutions deciding to deploy both domain-specific and standalone applications. But this decision is not without challenges. By evaluating the strengths and weaknesses of leading analytics offerings, this report will help institutions better understand the current market and supply a framework to determine best fit within the institution.”

The report includes analysis of six leading standalone products with criteria that include maintainability, privacy and security, suitability, data analysis, data visualization and data alerting features.

About NRCCUA
The National Research Center for College & University Admissions™ is an educational data science platform and research organization based in Lee’s Summit, MO, Boston, MA, New York, NY, and Austin, TX. For 44 years, NRCCUA has been a leading provider of data, technology and programs serving students, high school educators, colleges and universities. These solutions represent the link between students making important life decisions and providing the resources and information they need to succeed in their post-secondary educations and careers. NRCCUA is part of Sterling Partners’ Education Opportunity Fund. For more information, visit nrccua.org.

About Eduventures
Eduventures is the leading research and advisory firm that is focused exclusively on analyzing the forces that are transforming higher education. Building on 20 years of success in working with education leaders, Eduventures provides forward-looking and actionable research based on proprietary market data and advisory services that support both strategic and operational decision-making. Our recommendations and personalized support enable clients to understand the top traits of leaders in critical disciplines and evaluate the opportunities presented by new technologies. For more information about Eduventures’ research, practice areas, and team, visit us at eduventures.com.

Members of the press who would like to receive a copy of the Eduventures 2017 Analytics Market Overview and would like to speak to the author of this report can contact Ellen Slaby at eslaby@eduventures.com.

NRCCUA Boosts Mobile College Planning Capabilities by Acquiring Admittedly
Lee’s Summit, MO – March 28, 2017

Admittedly’s innovative mobile app capabilities will be integrated with NRCCUA’s My College Options, the nation’s largest college planning program. The acquisition will significantly add content, resources, and tools for linking high school students with colleges and universities.

To meet the growing demand for mobile capabilities that link high school students and their potential college destinations, The National Research Center for College & University Admissions™ (NRCCUA), a leading provider of data and analytics solutions to public and private colleges and universities, announced today that it has acquired Admittedly, a web and mobile platform education company that specializes in helping students plan their college exploration on the go.

Founded in 2013 in New York, Admittedly offers college preparation tools and advice via a mobile app and web site to match students with their desired institutions of higher learning. The process, currently utilized by more than 150,000 high school students, includes personality quizzes to help students determine their ideal school types, school discovery, and a comprehensive admissions counseling curriculum to help them improve their chances of getting accepted.

The acquisition brings together NRCCUA’s My College Options® planning program and one of the top mobile education tools. Jessica Brondo Davidoff, founder and CEO of Admittedly, will join NRCCUA as Vice President and Program Director and lead the company’s college and career planning program, My College Options.

“Students are increasingly finding themselves in need of mobile capabilities when it comes to taking the next steps in their educational journeys,” said Patrick Vogt, CEO of NRCCUA. “By bringing the strengths of Admittedly to our My College Options program, students will have the best of both worlds: free digital counseling and assistance, including valuable resources that can link them with the right colleges or universities, and a mobile experience that is more engaging and connects with students where they are.”

In addition to supporting prospective college students, Admittedly is beta testing accounts for parents, mentors, and counselors.

“The most exciting aspect of joining NRCCUA and being part of the My College Options program is the opportunity to create more helpful content for students while at the same time leveraging our matching skills to assist students more efficiently,” said Brondo Davidoff. “Adding the mobile capabilities into My College Options is a game changer.”

About NRCCUA
The National Research Center for College & University Admissions™ is an educational data science platform and research organization based in Lee’s Summit, MO, Boston, MA, New York, NY, and Austin, TX. For 44 years, NRCCUA has been a leading provider of data, technology and programs serving students, high school educators, colleges and universities. These solutions represent the link between students making important life decisions and providing the resources and information they need to succeed in their post-secondary educations and careers. NRCCUA is part of Sterling Partners’ Education Opportunity Fund. For more information, visit nrccua.org.

About My College Options
My College Options is the nation’s largest college planning program, offering free assistance and valuable resources to students, parents, high schools, counselors and teachers nationwide. The program serves as the primary link between high school students and colleges, universities, and the tools they need to succeed. For more information, please visit mycollegeoptions.org.

Eduventures Releases 2017 Report on the New Higher Education Technology Landscape
Boston, MA – February 23, 2017

Leading research and advisory firm releases taxonomy and updated landscape illustrating a dynamic market that continues to mature, converge and evolve

Eduventures, the research division of NRCCUA, today announced the release of a new report focused on the dynamic technology landscape. Eduventures and NRCCUA provide a unique blend of analytics, research, and programs serving higher education leaders in both public and private colleges and universities.

The Eduventures 2017 Higher Education Technology Landscape Report was created to make the market more understandable and help higher education leaders evaluate the strengths and weaknesses of technology and service offerings. Available today, this report is part of an ongoing body of research that includes updated market data and trends for specific segments of the technology market.

Leaders in higher education face mounting pressure to deliver better learning outcomes, embrace digital disruption, and replace aging and ineffective infrastructure with newer, cloud-based solutions. This year’s report is based on our review of over 500 vendors whose products and services mapped to 42 market segments, which represents a reduction of nearly 100 vendors since the previous review. Many of these vendors were acquired by other companies or had their products decommissioned as the result of a merger or consolidation within a market segment. Some vendors simply went out of business entirely or abandoned activities within a market segment, leaving their institutions scrambling to find replacement products and services.

According to Patrick Vogt, CEO of NRCCUA, “Today, every institution must have a unique mission regarding its schools and programs in order to survive and grow in this fast-paced education marketplace. Successful navigation through this transformation will be dependent on the selection of a solid technology and services portfolio. The institution must understand the value, as well as how it will serve and be held accountable to its learners as they prepare for their futures. Finally, institutions must create operational models that can help them weather the next round of technology disruption.”

For higher education institutions:
Eduventures has been serving the higher education market for over 20 years and witnessed a seismic shift that has academic leaders and policymakers re-evaluating traditional business models. Higher education institutions are becoming more judicious and strategic about purchasing technology that can deliver a differentiated experience to students and faculty. Our coverage of higher education technology provides a roadmap and set of best practices to help them strategically leverage technology for every aspect of their businesses and will become an essential part of a technology playbook. Research topics include analysis of:

Markets with largest number of new entrants including:

  • Student success and retention solutions
  • ePortfolio solutions
  • Business intelligence and analytics platforms
  • Online program management solutions
  • Social media platforms

Markets facing consolidation including:

  • Learning management systems
  • Digital courseware
  • Learning analytics platforms
  • Constituent relationship management platforms
  • Online course providers

Mainstream technology moving into higher education including:

  • Social media
  • Cloud–based student information systems
  • Software as a service providers

About NRCCUA®
The National Research Center for College & University Admissions™ is an educational data platform and research organization based in Lee’s Summit, Missouri and Austin, Texas. For 44 years, NRCCUA has been a leading provider of data, technology and programs servicing public and private colleges and universities to enhance their marketing and recruiting efforts. These solutions represent the link between students making important life decisions and providing the resources and information they need to succeed in their post-secondary educations and careers. NRCCUA is part of Sterling Partners’ Education Opportunity Fund. For more information, visit nrccua.org.

About Eduventures®
Eduventures, the research division of NRCCUA, provides data, research and advisory services that are focused exclusively on analyzing the forces that are transforming higher education. Building on 20 years of success in working with education leaders, Eduventures provides forward-looking and actionable research based on proprietary market data and advisory services that support both strategic and operational decision-making. Our recommendations and personalized support enable clients to understand the top traits of leaders in critical disciplines and evaluate the opportunities presented by new technologies. For more information about Eduventures’ research, practice areas, and team, visit us at eduventures.com.

Members of the press who would like to receive a copy of the Eduventures 2017 Higher Education Technology Landscape Report and would like to speak to the author of this report can contact Ellen Slaby at eslaby@eduventures.com.

Chegg, Inc. (NYSE: CHGG), the Student Hub, and NRCCUA Today Announced the Formation of a New Strategic Partnership to Improve Student Outcomes in the College Selection Process.
Santa Clara, Calif. and Lee’s Summit, Mo. – January 20, 2017

Chegg, Inc. (NYSE: CHGG), the Student Hub, and The National Research Center for College & University Admissions (NRCCUA) today announced the formation of a new strategic partnership to improve student outcomes in the college selection process. With this deal, NRCCUA will become the exclusive reseller of the direct-to-student digital marketing services that Chegg will continue to provide to colleges and universities. NRCCUA, which already has relationships with thousands of colleges and universities, will immediately assume responsibility for managing, renewing, and maintaining Chegg’s existing university contracts. Chegg will continue to own the student experience, which includes its college and scholarship search, while expanding the number of schools it can help match to best fit students.

“NRCCUA is a longtime champion of lifelong learning. We have a proven history of working directly with college and university admissions offices to help them reach their unique enrollment goals,” said Patrick Vogt CEO of NRCCUA. “This partnership leverages NRCCUA’s data analytics platform, college member reach, and marketing strengths to foster insightful decision making for the institution. Furthermore, the partnership will combine the strengths and deep reach of both companies to provide new and enhanced program offerings to comprehensively serve students seeking to fulfill their potential.”

The two companies have been partners for several years and this new agreement will provide full-service solutions that enable universities to combine data, analytics, technology and digital services to make more informed decisions that help to improve student outcomes.

“This partnership refines Chegg’s focus in the college selection process to building direct-to-student services and relationships while simultaneously and significantly expanding our institutional reach,” said Mike Osier, Chief Outcomes Officer at Chegg. “Students win as Chegg continues to own the student experience, including college and scholarship search, and because we can now help more students than before connect with an expanded number of schools that may be looking for students like them.”

As a result of this partnership, Chegg does not anticipate a change to the 2017 annual guidance provided on its Q3 earnings conference call on November 7, 2016. With the full execution of its agreement with NRCCUA, Chegg anticipates a restructuring charge of approximately $1.0 million, the majority of which will occur in Q1 2017 and which will appear in Chegg’s Annual Report on Form 10-K to be filed with the Securities and Exchange Commission no later than March 16, 2017.

ABOUT CHEGG
Chegg puts students first. As the leading student-first connected learning platform, the company makes higher education more affordable, more accessible, and more successful for students. Chegg is a publicly-held company based in Santa Clara, California and trades on the NYSE under the symbol CHGG. For more information, visit www.chegg.com.

About NRCCUA®
The National Research Center for College & University Admissions™ is an educational data platform and research organization based in Lee’s Summit, Missouri and Austin, Texas. For 44 years, NRCCUA has been a leading provider of data, technology and programs servicing public and private colleges and universities to enhance their marketing and recruiting efforts. These solutions represent the link between students making important life decisions and providing the resources and information they need to succeed in their post-secondary educations and careers. NRCCUA is part of Sterling Partners’ Education Opportunity Fund. For more information, visit nrccua.org.

SAFE HARBOR STATEMENT
This press release may be deemed to contain forward-looking statements, which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including Chegg’s belief that its partnership with NRCCUA will improve student outcomes in the college selection process, will provide new and enhanced program offerings, will significantly expand the institutional reach of Chegg and will allow Chegg to help more students than before connect with an expanded number of schools; and that Chegg expects approximately a $1.0 million restructuring charge attributable to its partnership with NRCCUA. Therefore, actual results, performance or achievements may differ materially and adversely from those expressed in any forward-looking statements. For information regarding other related risks, see the “Risk Factors” section of Chegg’s Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2016 filed with the Securities and Exchange Commission, or SEC, on November 7, 2016 and Chegg’s other SEC filings. You can obtain copies of Chegg’s SEC filings on the SEC’s website at www.sec.gov or at Chegg’s Investor Relations website at investor.chegg.com. The forward-looking statements included herein are made only as of the date hereof, and Chegg undertakes an obligation to revise or update any forward-looking statements for any reason except as required by law.

Investor Contact: Tracey Ford, ir@chegg.com, or Media contact: Usher Lieberman, press@chegg.com

Awards Presented at Eduventures Summit include Colorado Technical University, Leeds School of Business at the University of Colorado–Boulder, Oral Roberts University, Oregon State University, the University of South Florida, and Western Governors University.
Lee’s Summit, MO – October 25, 2016

The National Research Center for College & University Admissions™ (NRCCUA®), a leading provider of data and analytics solutions to public and private colleges and universities, announced the winners of the Eduventures 2016 Innovation Award. NRCCUA acquired Eduventures in September of 2016. The Eduventures Innovation Awards program recognizes the achievements of individuals and organizations that share Eduventures’ vision for improved outcomes through innovative programming that supports critical areas of an institution. Selected by a jury of higher education leaders and advisors, NRCCUA and Eduventures showcased this year’s winners at a ceremony during Eduventures’ annual summit in Boston.

The 2016 winners include the following institutions:

  • Colorado Technical University
  • Leeds School of Business at the University of Colorado–Boulder
  • Oral Roberts University
  • Oregon State University
  • University of South Florida
  • Western Governors University

Award winners were announced by Cara Quackenbush, vice president of research; James Wiley, principal analyst; and Howard Lurie, principal analyst at Eduventures.

Accepting the award for the Leeds School of Business at the University of Colorado–Boulder was Joanna Iturbe, technical project manager. “We are thrilled to be selected to receive an Eduventures Innovation Award,” said Ms. Iturbe. “With a growing focus on improving student outcomes, our institution has worked hard to create a culture of innovation, which was spearheaded by our adoption of our CRM system.”

“This awards program illustrates that there are true innovations taking place at institutions throughout the country. Many forward-thinking colleges and universities have dramatically changed the way they approach the student life cycle with innovations that provide better outcomes and use technology as a strategic enabler,” said Patrick Vogt, CEO of NRCCUA. “Congratulations to all the Innovation Award winners; we are proud to showcase their work.”

About the Innovation Awards Program
Eduventures Innovation Awards Program is designed to identify and honor higher education institutions that have demonstrated significant innovations when developing and deploying programs in each of these categories:

  • A successful enrollment management strategy in a fast-changing environment
  • Creative use of technology to boost student success
  • A compelling story about successfully defining and reporting outcomes

Judges select winners from written applications and, if needed, conduct follow-up interviews. Entries are scored on value to the institution, innovation and relevance to the mission of the school and are announced in conjunction with the Eduventures Annual Summit.

About NRCCUA®
The National Research Center for College & University Admissions™ is an educational data platform and research organization based in Lee’s Summit, Missouri and Austin, Texas. For 44 years, NRCCUA has been a leading provider of data, technology and programs servicing public and private colleges and universities to enhance their marketing and recruiting efforts. These solutions represent the link between students making important life decisions and providing the resources and information they need to succeed in their post-secondary educations and careers. NRCCUA is part of Sterling Partners’ Education Opportunity Fund. For more information, visit nrccua.org.

About Eduventures
Eduventures is the leading research and advisory firm that is focused exclusively on analyzing the forces that are transforming higher education. Building on 20 years of success in working with education leaders, Eduventures provides forward-looking and actionable research based on proprietary market data and advisory services that support both strategic and operational decision-making. Our recommendations and personalized support enable clients to understand the top traits of leaders in critical disciplines and evaluate the opportunities presented by new technologies. For more information about Eduventures’ research, practice areas and team, visit us at eduventures.com.

Eduventures Will Expand NRCCUA’s Strategic Research and Analytics Offerings, Further Empowering Colleges and Universities with Valuable Student Insights.
Lee’s Summit, MO – September 15, 2016

The National Research Center for College & University Admissions™ (NRCCUA®), a leading provider of data and analytics solutions to public and private colleges and universities, announced today that it has acquired Eduventures. The combination will bolster NRCCUA’s offerings in the areas of research, data and analytics, so that post-secondary institutions can identify, recruit, admit and serve students across the education industry and throughout the student life cycle. Terms of the acquisition were not disclosed.

Eduventures is one of the leading research and advisory firms servicing colleges and universities. Founded in 1993 and headquartered in Boston, Massachusetts, Eduventures provides research and recommendations focused on innovations in higher education. The company’s clients, which include higher education leaders across the U.S., have access to Eduventures’ extensive research library, analytic capabilities and thought leadership events. The company also offers personalized advisory sessions that contextualize the research for the specific needs of its member institutions. Both NRCCUA and Eduventures are aligned in their mission to deliver the research and strategic recommendations necessary for education leaders to drive innovation and compete effectively to meet the needs of today’s students and help ensure their future successes.

“We are excited to welcome the Eduventures team into the NRCCUA family. The combination of our two organizations will accelerate our strategy to serve students and transform the way colleges and universities use data, find insights and take action. Our member organizations have real-time access to our data platform, which provides robust intelligence and insights for their student marketing and recruiting efforts,” said Patrick Vogt, CEO of NRCCUA. “Our mission to build enabling technology that helps colleges and universities create the real-time data-driven admissions offices of the future is significantly enhanced with the addition of the Eduventures team and research library.”

According to Vogt, the combination with Eduventures will drive NRCCUA’s Research as a Service initiative and create a simple and easy way for clients to access research via its data platform. The Eduventures acquisition will allow the company to help members better address challenges such as:

  • Increasing access to post-secondary educations
  • Improving student successes and outcomes
  • Advancing the college and career readiness of graduating students

Ultimately, the combined entities will create efficiencies that reduce the cost of education recruiting, while successfully matching the students to colleges and universities.

It will also empower university admissions departments with the software capability they need to improve and modernize their processes internally versus having to rely on a third party.

Bob Blakeley, Eduventures’ President and COO, commented, “NRCCUA’s robust data platform and reach in the higher education marketplace will provide opportunities for Eduventures’ research and solutions and significantly help Eduventures’ clients. We are delighted to be part of NRCCUA and look forward to continuing the important work we do for our clients and the industry.”

NRCCUA is part of Sterling Partners’ Education Opportunity Fund, a fund focused on partnering with purpose-driven companies and leaders who foster innovation within the education sector.

About NRCCUA

The National Research Center for College & University Admissions (NRCCUA) is an educational data platform and research organization based in Lee’s Summit, Missouri and Austin, Texas. For 44 years, NRCCUA has been a leading provider of data, technology and programs servicing public and private colleges and universities to enhance their marketing and recruiting efforts. These solutions represent the link between students making important life decisions and providing the resources and information they need to succeed in their post-secondary educations and careers. NRCCUA is part of Sterling Partners’ Education Opportunity Fund. For more information, visit www.nrccua.org.

About Eduventures

Eduventures is the leading research and advisory firm that is focused exclusively on analyzing the forces that are transforming higher education. Building on 20 years of success in working with education leaders, Eduventures provides forward-looking and actionable research based on proprietary market data, and advisory services that support both strategic and operational decision-making. Our recommendations and personalized support enable clients to understand the top traits of leaders in critical disciplines, and evaluate the opportunities presented by new technologies. For more information about Eduventures’ research, practice areas and team, visit us at www.eduventures.com.

The National Research Center for College & University Admissions (NRCCUA) Announced Today the Appointment of Patrick Vogt as NRCCUA’s New CEO

Mr. Vogt brings nearly 30 years of experience building innovative technology and products, accelerating company growth, and establishing first-class organizational cultures.

Lee’s Summit, MO – May 16, 2016

The National Research Center for College & University Admissions™ (NRCCUA®) announced today the appointment of Patrick Vogt as NRCCUA’s new CEO. Mr. Vogt brings nearly 30 years of experience building innovative technology and products, accelerating company growth, and establishing first-class organizational cultures.

In his new position, Mr. Vogt will report to the NRCCUA Board of Directors and work closely with NRCCUA’s management team to lead the company into its next phase of growth. Mr. Vogt will lead the strategic effort by providing new capabilities and insights to NRCCUA members through advanced analytics, and expanding and enhancing its technology-enabled services, ultimately driving exceptional growth and improving the overall value proposition. NRCCUA is the first investment made out of Sterling Partners’ Education Opportunity Fund, Sterling’s first-ever sector-focused fund. To launch the Education Opportunity Fund, Sterling partnered with USA Funds, a mission-driven non-profit focused on building purposeful paths for students that begin with college completion and ensure a smooth transition from education to employment in the modern global workforce.

Mr. Vogt assumes the leadership of NRCCUA from Don Munce, who is transitioning from his role as CEO to Chairman of the Board of Directors. Mr. Munce has played an integral role in the success of the organization for nearly 30 years, and will remain an active participant in the company’s future growth and continued evolution. Mr. Munce was actively engaged in the selection and appointment of Mr. Vogt as the new CEO.

“Attracting a talent such as Patrick is a testament to NRCCUA’s long-standing reputation for providing trusted solutions within college admissions and higher education,” said Mr. Munce. “I look forward to seeing Patrick build upon the values and strengths of NRCCUA that have made it such an amazing place to work, and have positively impacted so many college-bound students and their families.”

A technology industry veteran, Mr. Vogt was previously CEO for HealthiNation, a leading digital video company focused on inspiring healthy and active lifestyles, where he led the development and execution of a transformative growth plan. Before that, Mr. Vogt was President of The Weather Channel’s International Division where he led the global expansion of The Weather Channel’s products and services. Throughout his impressive career, which also includes successful CEO roles at leading digital media technology companies, as well as senior executive positions at Sony, Dell and HP, Mr. Vogt has demonstrated a unique ability to accelerate growth and innovation.

“The foundation on which Don created NRCCUA will not change. We will remain focused on supporting higher-education institutions and helping students achieve great academic and future workforce successes,” said Mr. Vogt. “But as the industry faces new challenges in terms of decreased enrollment, the rising cost of college and the demand for transparency, we need to adapt to the current environment and offer our members new technology and data solutions in order to seamlessly connect them with their right prospective students. I look forward to leading the team and working closely with our member institutions as we begin our next phase of growth.”

Sterling Partners’ Education Opportunity Fund welcomed NRCCUA into its portfolio in February 2016. As part of the fund, NRCCUA has access to benefits much deeper than just capital and can take advantage of the fund’s invaluable strategic and operational understanding of the education market. Since its founding in 1983, Sterling Partners has had a rich history of successful investing in the education space.

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About NRCCUA
The National Research Center for College & University Admissions (NRCCUA) is an educational research organization based in Lee’s Summit, MO. For over 40 years, NRCCUA has conducted one of the largest nationwide surveys of high school students, which serves as a communications link between college bound high school students and public and private colleges and universities. For more information please visit www.nrccua.org.

About Sterling Partners’ Education Opportunity Fund
Sterling Partners is a private equity firm with a distinct point of view on how to build great companies. Its eighth investment fund, the Education Opportunity Fund, was launched in partnership with USA Funds in April 2015. The Fund’s objective is to invest in purpose-driven companies and partner with high-performing leaders that are taking an innovative approach to transforming the education landscape. The Education Opportunity Fund will target investments where it can make between $10M and $25M of equity capital commitments to growth-stage, technology-relevant businesses. For more information, visit www.educationfund.sterlingpartners.com.

About USA Funds
USA Funds is a nonprofit corporation that supports Completion With a Purpose, building a more purposeful path for America’s students to and through college and on to rewarding careers and successful lives. USA Funds pursues its nonprofit mission through philanthropic activities and partnerships, policy research, and programs and services that enhance preparation for, access to and success in higher education. Learn more at www.usafunds.org.

Eduventures Report on Student Personas Illuminates the Mindset of Prospective Students Based on Expectations and Outcomes

Report Encourages Enrollment Management Leaders to Consider Taking a More Active Approach to Qualifying Prospective Students by Identifying Desires and Pathways to Success

Boston, MA – May 10, 2016 – Eduventures, Inc., the leading provider of primary research, analysis and advisory services that help higher education institutions support decision making throughout the student lifecycle , today announced that they have released the 2016 Eduventures Insights report on Qualifying Prospects: Defining a Personalized Recruitment Strategy that Resonates.

In recruitment, it is important to engage in both identification and qualification. In the past, enrollment managers have tended to identify students, indirectly categorizing them based on demographic characteristics or academic interests. Leveraging data from the Eduventures 2016 Prospective Student Survey, this report uncovers the most typical market mindsets to help institutions move toward a more personalized qualification and recruitment strategy based on understanding their higher education mindset.

According to the author of this report, Eduventures Principal Analyst, Kim Reid, “A clear pattern emerges when you examine the details of which expectation, experiences and decision criteria define today’s prospective students. Our data shows that more than two-thirds of students (70%) fall into a mindset that is oriented toward career outcomes, but there are distinctly different pathways to that expected outcome.”

Defining Characteristics of Mindsets

Eduventures conducted an analysis of the results of the 2016 Prospective Student Survey and identified six distinct student mindsets from a comprehensive array of outcomes, college experiences and decision criteria. These mindsets include Social Focus, Experiential Interests, Career Though Academics, Career Pragmatists, Grad School Bound and Exploration & Meaning.

Our demographic profile data indicated that there was significant student cross over with different mindsets. For example, students who we define as “Career Pragmatics” may have a predilection for attending in-state public institutions. But our research shows that a full 35% expect to attend an out-of-stat e public or private institution. Based on this information, Enrollment Management teams are encouraged to identify student mindsets that represent their core market and consider personalized recruiting flows that help build a pathway to your institution.

For additional information about this report or to arrange a one-on-one briefing with the author, please contact Ellen Slaby at eslaby@eduventures.com.

National Survey of Over 100k High School Students on 2016 Presidential Election and Attitudes on Key Issues
Washington – April 28, 2016

This My College Options and Hispanic Heritage Foundation Study Reveals Attitudes and Opinions on Presidential Candidates, Political Parties, Political Media and Top Election Issues

Today, My College Options® and the Hispanic Heritage Foundation (HHF) presented the results of a new national survey of 103,354 high school students’ (ages 14-18) attitudes on the 2016 presidential election. The youth vote stands to have a large influence in the outcome of the presidential election and understanding students’ preferences is crucial to better engage this subset of the electorate at an early stage. The data indicates that high school students are almost equally split on political party identification (Democratic Party 43%, Republican Party 40%), a clear majority would vote for presidential candidate Bernie Sanders (30%), and education and the economy are among the top issues they care about (44% and 39% respectively). While youth voter-turnout is usually enigmatic, the findings also reveal that of the 28,141 eligible to vote in November who participated in the study, 17,570 (62%) plan to vote for the first time in the 2016 election.

My College Options is the nation’s largest college planning program with nearly 5.5 million students participating, allowing for a substantial study sample that can be representative of the population at large. “With unparalleled access to our nation’s youth, we at My College Options believe it is our obligation to amplify their voices on issues that are so critical to our future. Starting as early as the 8th grade, My College Options serves as a catalyst for lifelong learning and through this national youth vote, we seek to have the same effect on students’ passions for civic engagement,” said Ryan Munce, vice president of My College Options.

The data gathered is even more telling once broken up by race/ethnicity and first-time voters.

“At the Hispanic Heritage Foundation we have tremendous respect for what youth thinks, believes and needs,” said Jose Antonio Tijerino, president and CEO of HHF. “The youth vote can make an indelible impact on the 2016 presidential election, Senate and House races and the direction of the country. I look at this survey as providing us all with important guidance on how to better understand and serve our youth. I’m grateful to our friends at My College Options for giving youth a voice during these important elections and beyond.”

The top findings indicate:

  • Overall, 47% believe the country is not heading in a positive direction with 10% believing it is; however, 38% approve of the job President Obama is doing with 26% disapproving
  • Among all males, 48% identify as Republican and 37% as Democrat, while females were 34% Republican and 48% Democrat
  • Females would be more than twice as likely to vote for Sanders (33%) than Clinton (15%)
  • African Americans are more likely to: identify as Democrat (63%) than Republican (20%); vote for Sanders (32%) and Clinton (30%); approve of President Obama (74% vs disapprove at 6%); and believe education is the most important issue (55%) to all of the ethnic/race groups (with Latinos and Asians close at 53% and 52% while Whites were under 40%) and racism/race relations (30%)
  • Latinos are more likely to: identify as Democrat (60%) than Republican (26%); overwhelmingly vote for Sanders (43%) with Clinton at 16% and Trump at 6%; approve of President Obama (59% vs disapprove at 12%); and are the ethnic/race group who most believes immigration is an important issue (30% with Asian and Whites at 15%, and African Americans at 7%)
  • Asians are more likely to: identify as Democrat (54%) than Republican (27%); vote for Sanders (41%) with Clinton at 13% and Trump at 10%; approve of President Obama (53% vs disapprove at 15%); and believe environmental issues and healthcare are important issues among all the ethnic/race groups
  • Whites are more likely to: identify as Republican (52%) than Democrat (33%); vote for Sanders (27%) and Trump (26%); disapprove of President Obama (42% vs approve at 25%); believe the country is heading in the wrong direction (55% vs 9% in positive direction); and believe gun rights (26% vs other ethnic/race groups at approximately 12%) and terrorism (22%) are important issues
  • Among all first-time voters in November: Bernie Sanders (35%) would be the top vote getter with Donald Trump (19%) second, Clinton third (12%) and Cruz (8%); 15% believe country is going in the right direction and 51% in the wrong direction; 47% would vote Democrat and 44% Republican; the economy and education (45% each) are the most important issues with healthcare (21%) and gun rights (20%) on the next tier of priorities; the income gap is at 6% as is consistent among all segments of the participants

Methodology
The research instrument was designed by My College Options in collaboration with the Hispanic Heritage Foundation and was tested through an online preliminary study of 2,800 current high school students for relevancy and contextual accuracy. Once tested and refined, the presidential ballots were mailed to educators across the nation, beginning in February of 2016. These educators were asked to distribute the ballots to their students. The presidential polling research data was collected and the anonymous responses were analyzed in order to produce the interactive report. The resulting study sample represents nearly 1,100 high schools and 103,354 students. The estimated sampling error for this study is plus or minus 0.4% at the 99% confidence level.

My College Options: My College Options® is the nation’s largest college planning program, offering free assistance and valuable resources to students, parents, high schools, counselors, and teachers nationwide. The program serves as the primary link between high school students and colleges, universities, and the tools they need to succeed. For more information, visit www.mycollegeoptions.org.

Hispanic Heritage Foundation: The Hispanic Heritage Foundation inspires, prepares, and connects Latino leaders in the classroom, community and workforce to meet America’s priorities. HHF also promotes cultural pride, accomplishment and advocacy, as well as the great promise of the community through public awareness campaigns seen by millions. HHF is headquartered in Washington, DC, and Los Angeles. Visit www.HispanicHeritage.org for more information.

NRCCUA Announces New Partnership Aimed at Accelerating its Development of Innovative College Planning and Enrollment Solutions
Lee’s Summit, MO – February 2, 2016

I am pleased to share with you the news that NRCCUA has partnered with USA Funds and Sterling Partners, two organizations with long-standing commitments to education. Through this partnership, NRCCUA will be better positioned to bring innovative solutions to our member institutions, education partners, and the millions of students across the country planning and preparing for their future. We remain steadfast in our mission of creating a brighter future for students and providing trusted solutions to assist our member institutions in achieving their enrollment goals.

This partnership opens up new opportunities for us to expand and enhance the level of service we offer, while continuing to focus on our core mission that has not changed in over 40 years: supporting higher-education institutions and helping students achieve great academic and future workforce success.

Sincerely,
Don Munce

Eduventures Announces Higher Education Predictions for 2016

Analysts Explore Topics that Should be on the Radar of Every Higher Education Leader in 2016

Boston, MA – January 05, 2016 Eduventures, Inc., the leading research and advisory firm that is focused exclusively on analyzing the forces that are transforming higher education, today revealed its top predictions for 2016, providing perspective on long-term industry trends and highlighting new themes that will play an important role in the future of higher education.

According to Richard Garrett, Eduventures’ Chief Research Officer, “The year 2016 will be another challenging one higher education. Traditional age enrollment is flat, and adult numbers are down. Even online enrollment is now confined to single digit growth. Regulators, students and employers want greater transparency from higher education, and alternative providers are winning influence. In this environment, colleges with strong brands and a willingness to grow, and niche players with a distinct offering the market values, will thrive. Our analysts’ predictions span online proctoring, CRM adoption, OER (Open Education Resources) and teacher preparation programs. We look forward to continuing to help our clients- higher education institutions and education companies- make decisions that will optimize opportunity and mitigate risk in coming year.

Eduventures analysts have highlighted five predictions for 2016:

  • Enrollment & Institutions: Flat overall enrollments among traditional-age learners and ongoing decline among adults and online enrollment now up only in the single digits signal another challenging year for many colleges and small, private institutions in particular. The number of high school graduates peaked back in 2009 and will be flat at best for the next decade. Adult demographics are positive, but enrollment is counter-cyclical. Short of another recession, colleges will have to work extra hard to grow adult student numbers. Online enrollment is still a bright spot, but the market is ever more crowded, as colleges of all types turn to online to make up for poor performance elsewhere.Overall, this enrollment environment favors well branded institutions that are willing to grow and niche players with a distinct message that the market values. Other institutions will need to increase financial aid allocations further yet to meet their enrollment goals and make renewed efforts in retention to make up for revenue shortfalls. We expect to see increased merger activity among non-profit colleges, if tempered by constituent resistance. Additionally, institutional credit rating downgrades will increase 25% year-over-year, particularly among private colleges with enrollments below 1,000 students. Look for double-digit growth in the number of public-private partnerships—such as with online program management firms or international student pathway companies—as colleges seek to monetize their assets and raise much needed capital.We also expect alternatives and complements to traditional degree programs (e.g., boot camps, competency-based education), touting faster, cheaper programs and enhanced employability to accelerate. The U.S. Department of Education’s new experimental sites initiative, to kick off this year, will offer participating providers access to federal aid. Just possibly another major for-profit institution will go bankrupt, trapped by regulator scrutiny, crashing enrollment and loss of investor confidence.
  • Technology: The market for online proctoring is poised to go mainstream in 2016. Eduventures market analysis suggests that about 1,000 universities and colleges currently use some form of online proctoring, about a quarter of the total. A majority of institutions now offer at least a few online degrees, not to mention hybrid programs and online courses. Concerns about student cheating, closer scrutiny of student assessment, and the cost advantages over in-person solutions point to a bigger role for online proctoring. We expect the number of institutions using any form of online proctoring to increase from 1,000 in 2015 to 2,000 in 2016, hitting about 50% of the market. Testing centers without institutional relationships will account for another 1,000-2,000 sites. Providers will consolidate or collaborate to provide comprehensive menus of online proctoring options, including fully live, record-and-review, fully automated, and in-person options. Eduventures will publish more analysis on this market in 2016.
  • Open Educational Resources (OER): For a number of years, many have predicted that OER was about to reach a tipping point. In reality, adoption has been slow and piecemeal. Many institutions encourage faculty to consider OER, but faculty adoption is still in the single digits. The logic of OER—cost reduction for students and institutions compared to commercial resources—is hampered by decentralized production, distribution, and selection. There’s also the not-invented-here syndrome. Many faculty like the idea of OER in theory but for other people’s courses.In 2015, University of Maryland University College, a large adult and online-centric institution, became the “first major American university” to replace 100% of undergraduate textbooks with no-cost digital resources. Graduate courses will follow suit in 2016. This bold move sets the stage for OER to (finally) become mainstream. If UMUC can convince the market that OER is not only a major financial benefit but also results in a higher quality student experience, prospective students will take notice. If UMUC can show it can run a more efficient operation with OER and redeploy resources, then competitors will have to respond.
  • Advancement: It’s a safe bet that general alumni giving participation will tick down another notch in 2016. That has been the pattern for at least a decade. The proportion of alumni who say they donated to their alma mater is now barely in double digits. A wide range of good causes are competing for the attention of alumni. This is good news for Customer Relationship Management (CRM) system companies touting software designed to reach a wider swathe of contacts, develop richer profiles, and fine-tune outreach. Based on Eduventures data, large development offices are leading the way in making a switch, with 40% having implemented a new CRM in the past five years. Only 8% of mid-sized development offices and 6% of small development offices have incorporated a new CRM system, suggesting a great opportunity for institutions and CRM vendors if a compelling case can be made for investment. Eduventures predicts that as much as 10% of all colleges will seek to acquire a new CRM system in 2016. Vendors will boost sales if they can speak to the integration of different CRM systems across campus rather than add to the clamor of disparate databases and help institutions make best use of the software.
  • Teacher Education: In 2016, teacher preparation will be at the heart of state-level education policy decisions. The new Every Student Succeeds act gives states significant flexibility on routes to teacher preparation. Add to this the Gates Foundation’s funding in this area, and we expect to see a shift in licensing requirements for teachers—and principals—in 2016. The high cost of tuition, the level of preparation needed for success in the classroom, and teachers’ low pay will push states to further favor alternative teacher preparation options. While the average school or college of education awarded nearly 70% of its degrees in teacher preparation a decade ago, this figure will fall to 60% in 2016, excluding special education and adult education. In response, schools of education will do more to experiment with alternative models, blurring the lines between approaches. The next few years will be a matter of trial and error, but eventually the pendulum will swing back in support of those models that emerge as most effective.

For additional information about these predictions or to arrange a one-on-one briefing, please contact Ellen Slaby at eslaby@eduventures.com.

MyCollegeOptions® and SHAPE America® research reveals high school students’ perceptions about the value of Physical Education classes
Lee’s Summit, MO – November 17, 2015

The majority of high school students currently participating in Physical Education classes believes that PE is important to the overall school experience, providing numerous benefits and helping to develop a variety of lifelong skills.

New research conducted by myCollegeOptions® and SHAPE America® offers unique and valuable insight into the attitudes of students themselves toward Physical Education. While other studies focus on the views of health organizations, educators and parents, students also have something to say: they value their Physical Education curriculums.

Research from this study shows that most high school students currently participating in Physical Education classes have a positive perception of PE and its impact on their lives in and out of school:

  • Overall, nearly eight in 10 students think Physical Education class is important to their overall school experiences with 33% reporting very important and 47% reporting somewhat important. Twenty percent of students believe Physical Education class is not important to their overall school experiences.
  • Nearly half of students report that their participation in Physical Education class is important to their future health (49%), helps them to relieve stress (45%), helps them to work well with others (36%), makes them feel good (36%), gives them confidence (28%) and helps them to focus (24%).
  • More than half of the students report learning how to maintain a physically active lifestyle (56%), how to set fitness goals and maintain fitness levels (54%), how to play sports (51%), and 48% report gaining skill development because of their experiences in Physical Education classes.

Despite abundant opportunities to engage in physical activity outside of Physical Education classes, a large number of students rely on PE classes as their only opportunities for physical activity during the day, further underscoring the importance of Physical Education in schools.

  • Four in 10 students say they participate in physical activity outside of a Physical Education class five days in an average week, while 31% report three to four days, 18% report one to two days, and 11% of students report they do not participate in physical activity outside of a Physical Education class in an average week.
  • Students in lower income households and first generation students are sig¬nificantly more likely to report a lower frequency of participation in physical activity outside of a Physical Education class.
  • Students in rural high schools are significantly more likely to report five or more days of physical activity outside of a Physical Education class compared to those in suburban and urban schools (44%, 39% and 35% respectively).
  • Students in lower income high schools are more likely to report a lower frequency of days in which they participate in physical activity outside of a Physical Education class compared to students in higher income high schools.

According to E.Paul Roetert, Ph.D., chief executive officer of SHAPE America, “It is critically important that students learn the necessary skills, knowledge and attitudes in physical education class so that they will want to live healthy, physically active lives. These students reaffirm to us what we already know – health and physical education teachers are uniquely poised to ensure that all kids thrive as healthy and active adults.”

The SHAPE America study is one of a series conducted annually by myCollegeOptions in partnership with the nation’s top educational organizations. To receive a free copy of the full report:

Contact: Ryan Munce, Vice President, NRCCUA
Phone: 800-862-7759
Email: pr@mycollegeoptions.org

About SHAPE America®
SHAPE America – Society of Health and Physical Educators® is committed to ensuring all children have the opportunity to lead healthy, physically active lives. As the nation’s largest membership organization of health and physical education professionals, SHAPE America works with its 50 state affiliates and national partners to support initiatives such as the Presidential Youth Fitness Program, Let’s Move! Active Schools and the Jump Rope For Heart / Hoops For Heart programs. In September 2015, SHAPE America launched “50 Million Strong by 2029.” The goal of this initiative is to ensure that by the time every child now in pre-school graduates from high school, all of America’s students develop the skills, knowledge and confidence to enjoy healthy, meaningful physical activity. For more information, visit www.shapeamerica.org.

About myCollegeOptions®
MyCollegeOptions is the nation’s largest college planning program, operated by the National Research Center for College & University Admissions™ (NRCCUA®). For over 40 years, this education research organization based in Lee’s Summit, MO has served as the primary link between high school students and colleges, universities, and the resources they need to succeed. For more information, visit www.mycollegeoptions.org.

National PTA and Hispanic Heritage Foundation Convene Parent and Education Leaders to Strengthen Engagement and Support of Latino Families
Lee’s Summit, MO – June 24, 2015

First-ever Hispanic Family Engagement Symposium to take place during 2015 National PTA Convention & Expo in Charlotte, N.C. – HHF signs MOU with National PTA. Event to feature White House and Univision leadership.

ALEXANDRIA, Va., (June 24, 2015) — With a shared commitment to educational excellence and the success of every child, National PTA and the Hispanic Heritage Foundation (HHF) will convene parent and education leaders from across the country for the first Hispanic Family Engagement Symposium from 9 – 11:30 a.m. on Thursday, June 25, at the Convention Center in Charlotte, N.C. The symposium is designed to strengthen engagement and support of Latino families, and ultimately, create a better learning environment for Hispanic students who currently make up nearly one in four students nationally. The symposium is being held in conjunction with the 2015 National PTA Convention & Expo. Watch the live stream on the National PTA’s YouTube Channel.

White House Initiative on Educational Excellence for Hispanics Executive Director Alejandra Ceja and Univision Executive Vice President and Corporate Officer Roberto Llamas will participate in the symposium along with National PTA President Otha Thornton; National PTA Executive Director Nathan R. Monell, CAE; and HHF President and CEO Jose Antonio Tijerino, who also is a member of National PTA’s Board of Directors. As Tijerino rolls off the National PTA Board this National Convention, President Thornton honored him with a National PTA Lifetime Achievement Award.

“The Hispanic Heritage Foundation is proud to collaborate with National PTA to ensure Latino students benefit as much as other students from parents who are not only engaged but in leadership positions with PTA in communities nationwide,” said Tijerino. “Twenty-five percent of students today are Hispanic, and we are working with National PTA, the White House Initiative and Univision to reflect that number with Latino parents in PTA as well as teachers in classrooms. Through the Taking the Pulse of the High School Student in America survey of high school students executed by our partner myCollegeOptions.org, we found that Hispanic students are the least likely to say that their parents are involved enough in their educations and the most likely to report that they want more parental involvement. The need is certainly there from the student perspective.”

National, state and local PTA leaders also will participate in the symposium, including Mercedes Cerrato, president, Hispanic/Latino Statewide (Ga.) Community PTA; Mercedes Sandoval, National PTA Board member; Matthew John Rodriguez, president-elect, Illinois PTA; and Juan San Miguel, president-elect, Alaska PTA.

During the event, National PTA will answer the White House Initiative on Educational Excellence for Hispanics’ call for “Commitments to Action” by committing to educate school and PTA leaders about effective engagement of Hispanic families, increase the number of Hispanic PTA leaders, and cultivate and expand partnerships with others serving Hispanic families. As part of the commitment, National PTA and the Hispanic Heritage Foundation signed a Memorandum of Understanding during a National PTA Board of Directors meeting on June 22, providing a framework for ongoing collaboration in support of Latino students and families.

“Latino children and youth are the fastest-growing population in America and an important part of our nation’s future. Research also shows the critical role families play in children’s success and achievement,” said Otha Thornton, president of National PTA. “We are pleased to announce our Commitment to Action and formalize our collaboration with the Hispanic Heritage Foundation to strengthen engagement of Hispanic families in education and PTA and ensure all Latino students have access to high-quality learning and development opportunities that enable them to reach their full potential.”

Key findings on parental engagement from the new survey Taking the Pulse of the High School Student in America by myCollegeOptions.org in partnership with HHF, included:

  • Hispanic students are the least likely to say that they use their parents as a resource to learn about paying for college and three out of four Latino students rely on their guidance counselors for information about paying for college.
  • Hispanic students are the least likely to say that their parents are involved enough in their educations, while Caucasian and African-American students are the most likely to say their parents are involved enough.
  • Forty percent of first-generation, college-bound students report that they wish their parents were more involved in their educations compared to 23% of students whose parents attended college.
  • Students from lower income families are almost twice as likely to say they wish their parents were move involved in their educations compared to students from higher income families.
  • Hispanic and African-American students are the most likely to report they would like their parents to be more involved in their educations.
  • African-American and Hispanic students are the least likely to say that their parents will help them choose a college, least likely to say their parents will help them with the financial aid process, and the least likely to say that their parents will help them pay for college.

About National PTA
National PTA® comprises millions of families, students, teachers, administrators, and business and community leaders devoted to the educational success of children and the promotion of parent involvement in schools. PTA is a registered 501(c)(3) non-profit association that prides itself on being a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education. Membership in PTA is open to anyone who wants to be involved and make a difference for the education, health, and welfare of children and youth.

About HHF
The Hispanic Heritage Foundation, a non-profit originally established by the White House in 1988, inspires, prepares, positions and connects minority leaders in the classroom, community and workforce to meet America’s priorities. HHF also promotes cultural pride, accomplishment, and the great promise of the community through public awareness campaigns seen by millions. HHF has been recognized for their work by the White House, Congress, Fortune 500 companies and other countries in Latin America. HHF is headquartered in Washington, DC, and has offices in Los Angeles, New York, Miami, and the LOFT Institute housed at Michigan State University. Visit www.HispanicHeritage.org. Follow Hispanic Heritage Foundation on Facebook and HHFoundation on Twitter.

Hispanic Heritage Foundation, My College Options®, Family Online Safety Institute and Other Partners Announce Findings of New Study Titled ‘Taking the Pulse of the High School Student Experience in America’ on April 29th on Capitol Hill
Lee’s Summit, MO – April 28, 2015

Research takes in-depth look at the views of students on various national issues starting with Phase One of the study: Access to Technology.

‘This study should be the jumping-off point for an important policy conversation: How do we fix this Homework Gap so that we can make it possible for all students to have a fair shot in the digital age?’ asks FCC Commissioner Jessica Rosenworcel who will make remarks at briefing.

Washington, DC – Hispanic Heritage Foundation (HHF), myCollegeOptions, Family Online Safety Institute (FOSI) and other partners will announce the findings from a comprehensive research project aimed at gaining a better understanding of high school students’ views – from all backgrounds – on various topics of national importance. The national study, titled Taking the Pulse of High School Student Experience in America, will be conducted in multiple stages starting with Phase One: Access to Technology. (The study, with a sample size of over 3,000 students, has been commissioned by HHF and executed by the research team at myCollegeOptions.org and is being designed, jointly, by multiple organizations.)

A briefing is scheduled on Capitol Hill for policymakers and other stakeholders to present and discuss the findings from 2 – 3:45 p.m., April 29, Senate Visitors Center, Room 208 in Washington, DC. FCC Commissioner Jessica Rosenworcel will make remarks as well as Congressional Members. The briefing will also feature a panel of thought leaders moderated by FOSI’s CEO Stephen Balkam and include Roberto Rodríguez, White House Domestic Policy Council as Special Assistant to the President for Education, Dr. Nicol Turner-Lee, VP and Chief Research and Policy Officer for Minority Media Telecom and Internet Council (MMTC), Neil Campbell, Policy Director for Personalized and Blended Learning for Foundation for Excellence in Education, Rosa Mendoza, Executive Director for Hispanic Technology and Telecommunications Partnership (HTTP), and others.

“While the Taking the Pulse study illustrates the exciting potential the Internet has for the future of education, it also demonstrates the real limitations for students without broadband access at home—because completing basic schoolwork, researching a paper, or applying for scholarships is exceedingly difficult,” FCC Commissioner Jessica Rosenworcel said. “This study should be the jumping-off point for an important policy conversation: How do we fix this Homework Gap so that we can make it possible for all students to have a fair shot in the digital age?”

Highlights include:

  • Nearly 60 percent of students use their smart phones to access the internet but nearly 80 percent of Hispanic students who do not have regular access to a computer at home use their smart phones to access the internet.
  • Hispanics and African Americans are most likely to use a smart phone to complete a homework assignment.
  • Overall, nearly 50 percent of all students say they have been unable to complete a homework assignment because they didn’t have access to the internet or a computer (Hispanics report to be most likely to not complete assignment because of lack of access).
  • Overall, 42 percent of students feel they received a lower grade on an assignment because they didn’t have access to the internet (Hispanics most likely to feel they received a lower grade).
  • Although 97 percent of students say technology makes life easier, more than 40 percent of students answered it makes life harder (isolation and cyberbullying cited among reasons).
  • Only 54 percent of students say they feel safe online and 70 percent of students have known someone who has been cyberbullied.
  • Almost 66 percent of students who posted comments or photos online were concerned how that content would be perceived by colleges, friends, family and employers.
  • However, 74 percent of students say they care about the potential effects of their online reputations (Hispanics least likely to say they care).
  • Overall, 12 percent of students report they have 1-5 apps, 24 percent 6-10 apps, 20 percent 11-15 apps, and 38 percent more than 16 apps on their smart phones.

’Taking the Pulse’ is a unique study which will turn our ears toward the voices, opinions and guidance of our youth on various topics we believe shape America,” said Jose Antonio Tijerino, President and CEO of HHF. “HHF truly believes in the power of our youth to move America forward and as an organization serving young people, we also believe listening to them on key issues is a critical step in mapping out effective strategies going forward. There is no better place to start with America’s youth than Access to Technology which is Phase One of the study. The findings are eye-opening and will serve to inform not just non-profits serving youth but also policymakers, educators and the private sector focused on this dynamic consumer base. I’m grateful to myCollegeOptions.org for their partnership and serving as resource not just for students but for organizations and stakeholders serving the needs of our youth.”

Phase Two of the study will focus on Parental Involvement and Education (findings for Phase Two will be available in June). A total of seven phases will complete the study which is an omnibus online survey of students (sampling size nearly 5,000). In parallel with the primary study, HHF, myCollegeOptions.org, and partners will re-examine previous data sets and research findings to uncover new discoveries to drive the student experience forward. Attitudinal Trends of High School Students in America.

About HHF
The Hispanic Heritage Foundation, a non-profit originally established by the White House in 1987, inspires, prepares, positions and connects minority leaders in the classroom, community and workforce to meet America’s priorities. HHF also promotes cultural pride, accomplishment, and the great promise of the community through public awareness campaigns seen by millions. HHF is headquartered in Washington, DC, and has offices in Los Angeles, New York, and Miami (Visit www.HispanicHeritage.org). Follow Hispanic Heritage Foundation on Facebook and @HHFoundation on Twitter.

About FOSI
The Family Online Safety Institute is an international, non-profit organization which works to make the online world safer for kids and their families (visit www.FOSI.org). FOSI convenes leaders in industry, government and the non-profit sectors to collaborate and innovate new solutions and policies in the field of online safety. Through research, resources, events and special projects, FOSI promotes a culture of responsibility online and encourages a sense of digital citizenship for all.

About NRCCUA (myCollegeOptions.org)
NRCCUA® (National Research Center for College & University Admissions™) is a 43-year old membership organization that administers the nation’s largest college planning program, myCollegeOptions® (visit www.nrccua.org and www.myCollegeOptions.org). As a mission driven research organization, it maintains relationships with millions of students, thousands of educators and key educational partners nationwide and develops industry-unique capabilities to connect and engage their constituents. NRCCUA is considered a premier provider of comprehensive student data, collected early, solely for the purpose of college planning, and maintained throughout the high school lifecycle. Over 1,000 higher education institutions are members

e.org. Follow Hispanic Heritage Foundation on Facebook and HHFoundation on Twitter.
Top Ranked College and University Admissions Websites Revealed in Annual Enrollment Power Index® Top Admissions Sites Engage Students with Social Media
Lee’s Summit, MO – October 29, 2014

The top-ranked college and university websites in the 16th Annual Enrollment Power Index® (EPI) use social media and excellent interface functionality to engage their best prospects and boost enrollments. Congratulations to University of Kansas who topped the list this year.

Key findings from this research-based analysis conducted by NRCCUA® show that students prefer to engage with institutions whose sites meet their expectations for easy access to critical information and contact with admissions officers. The study also shows that students who find sites lacking in critical information or difficult to use will move on to others: website design and functionality can make or break a student’s engagement with a college or university.

The study grades institutions on a 100 point scale, including functionality, design and technology components. Of the post-secondary institutions whose sites were graded, less than 45% earned a score of A or B. The criteria for the study are reviewed and updated annually by internal experts as well as current high school students. Each institution was reviewed by a panel of college-bound high school students. Since the technology for admissions websites is constantly changing, so changes the expectations of the prospective students who visit the websites looking for information.

A list of the top 15 overall institutions is available below.

MyCollegeOptions® (www.mycollegeoptions.org) operated by the National Research Center for College & University Admissions™ (NRCCUA®), is the leading organization connecting young people and their families with colleges and universities across the country. For more information please visit www.nrccua.org.


NRCCUA Enrollment Power Index® Fact Sheet

Top 15 “A” Ranked Websites

  • University of Kansas, KS
  • Coe College, IA
  • Clayton State University, GA
  • University of Northwestern – St. Paul, MN
  • Unity College, ME
  • Lycoming College, PA
  • Lesley University, MA
  • University of Illinois at Springfield, IL
  • University of Chicago, IL
  • Virginia Intermont College, VA
  • Concordia University, St. Paul, MN
  • Marian University, IN
  • State University of New York at Albany, NY
  • Lyon College, AR
  • Gettysburg College, PA
Women in STEM Research - Findings from recent myCollegeOptions® college planning study
Lee’s Summit, MO – June 27, 2014

Gender Gap in STEM Majors/Career Interests

  • Female high school students are significantly less likely than their male counterparts to be interested in pursuing college majors or careers in STEM (15% vs. 44%).
  • Male students are close to 8 times more likely to say they plan to pursue careers in Engineering or Technology than female students.
  • 70% of female students interested in STEM majors or careers plan to specifically pursue the Sciences, compared to only 25% of male students interested in STEM majors.

Educators Identify the Need for Mentoring Relationships

  • One out of 3 educators reports having had a mentor relationship with a teacher in high school.
  • Nearly 60% of educators see their students struggling with motivation, support and confidence in planning for college.
  • 50% of educators believe mentoring/motivational programs would help students prepare for their futures.

Desire for Mentorship Among Female Students

  • One out of 4 female students reports that the greatest challenges in attending college are confidence, motivation, and support.
  • Only 4% of female students interested in pursuing STEM majors or careers were encouraged to do so by mentors.
  • Twenty percent of current female high school students interested in a STEM discipline say they would like to learn more about mentoring and motivational programs to help prepare them for their futures.

Findings from recent myCollegeOptions® college planning study. National sample includes 368,000 female HS students interested in a STEM career.

About My College Options®
MyCollegeOptions.org, the nation’s largest college planning program, is operated by the National Research Center for College & University Admissions™ (NRCCUA®). For over 40 years, this non-profit educational research organization, based in Lee’s Summit, MO, has served as the primary link between high school students and colleges, universities, and the resources they need to succeed. For more information, visit www.mycollegeoptions.org.

National Research Center for College & University Admissions Commits Support to U.S. News STEM Solutions
Lee’s Summit, MO – April 16, 2014

The National Research Center for College & University Admissions (NRCCUA™) is proud to announce its support of U.S. News STEM Solutions 2014;The National Leadership Conference, taking place in Washington, D.C. from April 23-25. For the third year, leaders in education, policy and workforce development will convene to advance the national STEM agenda.

The National Research Center for College & University Admissions operates mycollegeoptions®.org, the nation’s largest college planning program.

This year’s theme, Where Employers and Educators Meet, exemplifies the mission of the U.S. News STEM Solutions conference; to engage a broad community of educators, policymakers and business leaders in finding solutions to a problem that is at the heart of America’s economic recovery.

As a recognized leader in STEM education research and supporting partner of the conference, myCollegeOptions plays an important role in meeting the STEM career challenge. As the largest college planning program, myCollegeOptions maintains the largest repository of aspirational student profiles that exists. With direct access to millions of students, the program can identify, connect with and engage students interested in STEM careers to provide them with resources designed to encourage, mentor and support them down their paths to STEM educations and, ultimately, to STEM careers. The involvement of NRCCUA ensures that each aspect of the national STEM problem remains top-of-mind.

U.S. News & World Report has enthusiastically welcomed NRCCUA’s involvement. We are proud to have the support of organizations that recognize the urgency of making progress on STEM, says Brian Kelly, editor and chief content officer. We look forward to their valuable insights and involvement at U.S. News STEM Solutions.

NRCCUA invites you to help shape our nation’s future and has negotiated a special program rate for its network of contacts who register using code: NRCCUA14.

To learn more about how you can help shape our nation’s future by participating in U.S. News STEM Solutions 2014, visit www.USNewsSTEMSolutions.com.
###

National Research Center for College & University Admissions™ 
3651 NE Ralph Powell Road
Lee’s Summit, MO 64064
(P) 800.862.7759
(F) 816.525.9256
www.nrccua.org

U.S. News STEM Solutions;The National Leadership Conference is a mission-critical event focused on the shortage of science, technology, engineering and math skills in the American workforce. Produced by U.S. News & World Report, it brings the issue onto the national stage and assembles major corporations, leading educators, top policymakers and education technology companies in order to create the collective impact needed to fill jobs now and advance the future STEM workforce. The conference is being held April 23-25, 2014 at the Walter E. Washington Convention Center in Washington, D.C. in conjunction with the USA Science and Engineering Festival.

U.S. News & World Report,a multi-platform publisher of news and analysis, which includes the digital-only U.S. News Weekly magazine, www.usnews.com, and www.rankingsandreviews.com. Focusing on Health, Personal Finance, Education, Travel, Cars, and Public Service/Opinion, U.S. News has earned a reputation as the leading provider of service news and information that improves the quality of life of its readers. U.S. News & World Report’s signature franchise includes its News You Can Use® brand of journalism and its annual “Best” series of consumer web guides and publications that include rankings of colleges, graduate schools, hospitals, mutual funds, health plans, and more.

Select Media Coverage

More love for CHLOE 2 in Forbes, "Report: Digital And Online College Programs Chase Revenue, Not Savings Or Quality"
Excerpt from Forbes

Although they may not see it that way, officers in charge of digital learning at colleges and universities have been spilling secrets – telling us what they and their schools really value in their online and digital courses and programs.

As reported in Changing Landscape of Online Education (CHLOE2) by Quality Matters and Eduventures/Encoura, when asked about their strategic plans for online and digital learning, leaders of those programs said their institutional plans were, “… most likely to make specific references to increasing enrollment.” With 73% saying so, it was the most common answer.

Those leaders also told CHLOE2 that they are most likely to win internal funding and support for their online endeavors when those investments, “… are likely to result in enrollment growth.”

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The Economist turns to Richard Garrett when writing, "Universities withstood MOOCs but risk being outwitted by OPMs"
Excerpt from The Economist

…Around a third of graduate education in America is now online, according to Richard Garrett of Eduventures, a consultancy. Many universities take a do-it-yourself approach, but the better-known ones tend to go into partnership with the OPMs. 2U, a ten-year-old startup, led the way, and has been followed into the business by, among others, Pearson, an educational publisher, and Coursera (which started off as a provider of MOOCs). Coursera joined up with UoI to create its online MBA programme…

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Find out what Howard Lurie had to say about "University of Pennsylvania to offer fully-online master's program in computer science"
Excerpt from The Philadelphia Inquirer

The University of Pennsylvania’s School of Engineering and Applied Science will offer its master of computer and information technology  (MCIT) program online, making it the university’s first entirely online degree. It is slated to start in January.

This master’s program admits students with no computer science background, and the online version will cost around one-third of its on-campus counterpart. The standard program typically accepts about 80 new students each year, but the online effort will allow Penn to accept several hundred more from around the world, said Boon Thau Loo, associate dean at Penn Engineering, who oversees the school’s master’s programs…

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IHE quotes Eduventures Principal Analyst, Howard Lurie in, "Mixing and Matching Cal State Online Courses -- Free"
Excerpt from IHE

…Cal State plans to promote the initiative on social media and on the websites of individual campuses. Every student portal will have links to CSU Fully Online, and campus advisers will undergo professional development to ensure they can fully explain the program to students.

The announcement comes as Cal State undertakes a broader initiative to double its systemwide graduation rate by 2025. Other efforts toward that goal include ending placement exams and sending excess applicants from one institution within the system to another, expanding opportunity for those who previously would have been denied admission.

Howard Lurie, principal analyst at the research firm Eduventures, thinks the option is in line with what prospective students want: more access to a wider range of courses. “They’re listening to the market,” Lurie said…

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Forbes References Eduventures CHLOE report about, "Why College Tuition Is Actually Higher For Online Programs"
Excerpt from Forbes

…According to The Changing Landscape of Online Education (CHLOE2) by Quality Matters and Eduventures/Encoura – a survey of 182 academic and institutional officers in charge of digital learning at their schools – nearly three-quarters of online programs (74%) charged the same tuition for online programs and on campus ones. And nearly a quarter (23%) said they charged more for their online programs than the others. Accounting for different pricing systems and for different programs, 18% also said they charged less for online offerings. But, based on the responses, it is clear that online programs are, at best, not less expensive.

Those programs in the CHLOE2 survey that said they charged more for online programs said they did because they cost more. The three main reasons for higher online tuition were, in order, “Added costs of online instruction and support services,” the “Added cost of online course and program development,” and “Added costs of online program marketing.”

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Chief Research Officer Richard Garrett Provides Content for "Online Options Give Adults Access, but Outcomes Lag"
Excerpt from Inside Higher Ed

Does online education help cities and states increase postsecondary access and success for the undergraduate students who need it most?

No hour-long presentation can reasonably purport to answer that question, and the kind of data that might present a clear yes or no verdict probably don’t exist yet. But Richard Garrett, chief research officer at Eduventures, wove together an intriguing set of statistics and assertions at the group’s annual summit, Higher Ed Remastered, here last week.

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Principal Analyst James Wiley Helps in "Defining the Undefinable"
Excerpt from Inside Higher Ed

Our definition of “digital learning” contains within it numerous similar phrases: Distance learning. Online learning. Blended learning. Hybrid learning. Multimodal learning. Mixed-mode learning. Distributed learning. Technology-enabled learning. Technology-enhanced learning. Elearning.

That’s a lot of overlapping terms. When “Inside Digital Learning” asked James Wiley, principal analyst at the research and advisory firm Eduventures, for help getting to the bottom of this categorization conundrum, he replied with a note of caution about the nuances that awaited.

“I do not envy you writing this piece,” Wiley said.

Indeed, this one was tough and hit close to home. Some institutions use “digital learning” interchangeably with “online learning.” But not everyone likes the term or agrees on what it means — some think it’s too broad, others too limiting. Assigning concrete terminology to an increasingly complex ecosystem has never been more challenging.

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Principal Analyst Howard Lurie Weighs in on "A Tipping Point for OPM?"
Excerpt from Inside Higher Ed

…A recent Eduventures report, “Expanding the OPM Definition,” explored how the OPM market is changing and expanding. Writing about this report in a blog post, Howard Lurie, principal analyst of online and continuing education at Eduventures, said that offering full up-front investment (as companies like 2U, Academic Partnerships and Pearson Online Learning Services do) is a model that has “staying power.”

Many institutions are happy with these arrangements, said Lurie. But as online learning has become mainstream, more institutions have built in-house capacity, and are turning to “fee for service” options for help in specific areas such as online marketing, enrollment or instructional design. This arrangement offers greater flexibility for the institution, and shorter contracts, said Lurie. But he views the emergence of fee-for-service options as an “evolution, not a rejection, of the OPM model.” (Many of the fee-for-service companies have been founded by people who cut their teeth at traditional OPMs, including John Katzman, who founded Noodle Partners after co-founding 2U, and Paxton Riter, founder of iDesign, who was a senior official at Academic Partnerships.)

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The New Stealth and Not-So-Stealth Applicants: Transfers
Excerpt from Inside Higher Ed

…Data released last week at the Common Application annual meeting suggested that many community college transfers may be a new type of “stealth applicant,” doing research on where to apply without contacting the four-year institutions they are considering.

Gil Rogers of the National Research Center for College & University Admissions presented findings of a survey of 990 people who, when surveyed in high school, said they planned to attend a community college. Following them three years later, NRCCUA found that attending community college was generally part of a strategy to move on to a four-year institution.

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Gaining Insights into Adult Learners: Looking at Findings from Eduventures® Adult Prospect Survey
Excerpt from Evolllution

As educational alternatives for adult learners—such as MOOCs and bootcamps—proliferate in the academic market, colleges and universities must do more to recruit this growing segment of students. What’s more, the key to recruiting adult learners lies in understanding them. In February 2018, Eduventures released its Adult Prospect Survey, a nationally representative survey that provides key insights into this student demographic. In this interview, Howard Lurie provides an overview of their findings and shares his thoughts on how colleges and universities can leverage those findings to better understand adult learners.

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Research Finds Online Service Providers Boost Program Enrollment
Excerpt from Campus Technology

Universities that contract with an online program management company tend to outperform those that go it on their own. OPM providers may offer end-to-end services for online programs, including marketing, recruitment, course design, enrollment and retention; examples include Pearson Embanet, 2U and Academic Partnerships. Or they may focus on a specific vertical, such as healthcare education, or type of service, such as instructional design.

Research by Eduventures has found that on average, schools working with OPMs have seen a five-year online enrollment increase significantly above that of peers: 43 percent vs. 15 percent at the undergraduate level between 2012 and 2016; and 34 percent vs. 23 percent at the graduate level, during the same period.

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Principal Analyst, Howard Lurie, Quoted in NY Times Education Section, "Letting Adult Learners Show What They Know"
Excerpt from The New York Times Education Bulletin Board

With more college students now considered nontraditional than traditional, higher education institutions have been scrambling to shift their models to better meet their needs. Many have turned to competency-based education, known as CBE, to reach the increasingly important returning adult learner.

These students graduated from high school years ago and have work and life experiences that distinguish them from their young adult counterparts on campus. With competency-based education, they can earn credits for that.

The idea is that students should not have to sit through lessons they have already learned. Once they prove their knowledge — competency — they can move on to new material.

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The One Truth About Online Education in Higher Ed: Everybody Seems to do it Differently According to CHLOE 2
Excerpt from EdScoop

Though online learning has been around for about 30 years now, little data has been available to compare how higher education institutions implement it. A new report confirms that the differences among programs can be vast, whether it’s how they charge for courses or when they require participants to be online.

CHLOE 2 — the second annual report by Eduventures Research and the nonprofit Quality Matters — aims to offer insights about online learning policies, practices, plans and impact across higher education. CHLOE stands for “Changing Landscape of Online Education,” and this year’s edition is subtitled “A Deeper Dive.”

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Online Learning's Complex, Fractured Landscape According to Eduventures Research: The 2018 CHLOE Report
Excerpt from Inside Higher Ed

A new survey of those who oversee online learning programs at their institutions reveals significant diversity in the online education landscape, from differences in colleges’ strategic goals in going online to how they structure and price their programs and how much they require/encourage faculty members to work with professional designers to craft their courses.

The report, “The Changing Landscape of Online Education: A Deeper Dive,” is the second such report from Quality Matters and Eduventures Research, leading them to dub it CHLOE2. (Inside Higher Ed and “Inside Digital Learning” covered last year’s report here and here.) One hundred eighty-two senior officials responsible for online education at their institutions responded to the survey (up from 104 last year), drawn roughly equivalently from four-year private, four-year public and two-year public colleges.

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For Students Focused on Cost, Quality Takes a Back Seat, According to Eduventures Survey of Admitted Students
Excerpt from Campus Technology

Affordability is a driving factor in deciding where to go to college for many students, according to Eduventures’ annual Survey of Admitted Students.

The survey compiles responses from more than 100,000 high school students recently admitted to colleges and universities and breaks down those responses into seven decision segments, in an effort to help enrollment officers better understand student decision-making and improve the yield of the incoming class.

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The Chronicle of Higher Ed runs feature story on Eduventures Principal Analyst Kim Reid and the Survey of Admitted Students
Excerpt from The Chronicle of Higher Ed 

What happens when a high-school student from a low-income family wants to attend a private college 100 miles away, but has a parent whispering in her ear to look closer to home? The “Survey of Admitted Students: Targeting Yield Strategies,” may provide some answers, as well as more questions.

The report, produced by Eduventures, a consulting company, and written by Kim Reid, a principal analyst there, distilled insights from more than 100,000 high-school students nationwide.

It identified seven key “decision segments” on the minds of aspiring college students: affordability, availability of a desired program, reputation/academic quality, career outcomes/job opportunities, value of education for cost, feeling of fit, and proximity to home.

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Eduventures Principal Analyst James Wiley Featured in Evolllution
Excerpt from feature article in Evollution

The most significant challenge to how institutions currently approach student engagement is in thinking of it as merely being tactical communication for a specific purpose at a point in the student lifecycle. Many higher education leaders seem to think of student engagement in terms of how best to leverage the channels of engagement—email, text messages, social media, etc.—for recruitment and alumni gift giving. Thinking of student engagement this way narrows its power, brings fewer foundational considerations to the forefront, and reduces it to little more than simple outreach. For example, rather than considering it a robust path for providing a better student experience, increasing students’ sense of belonging, driving better student achievement, or enhancing the reputation of their institution, higher education leaders often focus instead on the technological delivery methods and the timing of the specific engagement activities.

As a result, institutions miss more critical aspects of student engagement, such as how it could benefit students across their entire life-cycles. Likewise, this view also overlooks what key relationships genuinely promote it, i.e., between students and their institution’s mission and culture, between students and their faculty and advisors, between students and their learning activities, or between students and their social networks.

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Principal Analyst Howard Lurie Agrees, Perhaps the "Netflix For Textbooks" Can Save Students Money
An Excerpt from OnCampus

College students returning to campus this semester month will shell out a lot of money on textbooks. The College Board estimates students typically spend more than $1,000 each year on their course materials.

Now, a Boston-based publisher wants to make them more affordable by becoming the “Netflix for textbooks.”

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Richard Garrett and Howard Lurie Remark on How Online Degrees Find a Spot in Workspaces in 2U-WeWork Deal
Eduventures’ Principal Analysts Quoted in EdSurge News

Finally, WeWork will effectively become a “channel” for 2U to offer minicourses, namely those developed by its South African division, GetSmarter. (2U acquired GetSmarter last May.)

Richard Garrett, the Chief Research Officer at research and advisory firm Eduventures, thinks the partnership between 2U and WeWork may signal a new approach to blending learning, “recognizing the limitations of fully online delivery and potentially opening up a broader market.”

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Prediction: 2018 Will See More Blended Learning, Alternative Credentials and International Competition
Eduventures Research Covered by Campus Technology

Over the next year, the higher education segment can expect to see a major shift to blended learning; an innovative education stack from an existing institution to “rival” the bachelor’s degree; and serious inroads to cross-border online learning. Those are the predictions for 2018 from Eduventures, a membership advisory service for colleges and universities.

The company said it expects a “regionally accredited four-year institution” to put together “a creative combination of pedagogy, experience, assessment and delivery mode” that will offer an alternative to the traditional undergraduate degree — but in a shorter amount of time and for less money. “This year, we expect a credential newcomer that will really shake things up,” said Richard Garrett, Eduventures’ chief research officer.

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NRCCUA Marketing Pros, Mary Kay Hyde and Gil Rogers, Give Tips on Making the Most of Your College’s Location
An excerpt from The Chronicle for Higher Education

For prospective students, choosing a college is a lot like dating. Most want to go out with the guy or gal who’s the most attractive, the smartest, the funniest. Most are probably less interested in the strange kid who’s socially awkward.

But if your institution has one or more “dating” challenges, there’s still hope. Maybe your campus isn’t stunning, or your location leaves something to be desired. Perhaps your program offerings are a bit antiquated. Whatever your Achilles’ heel, there are ways to stand out and get more students to enroll — without breaking the bank.

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Principal Analyst James Wiley Shares His Views in: Knewton Returns, With New Pitch
An excerpt from Inside Higher Ed

James Wiley, a principal analyst at Eduventures, said that he thought Knewton’s new direct-to-customer approach made sense, especially as some of Knewton’s former partners, including Pearson, have stated intentions to develop their own adaptive learning capability in-house. “I always think a B2B approach is risky, as your partner could simply learn your technology and develop it for themselves,” he said.

An early leader in the adaptive learning market, Knewton has struggled to capitalize on its head start, despite bold statements about the power of its technology from previous leadership, said Feldstein. “The good news here is that the company seems to be moving away from former CEO Jose Ferreira’s deeply unfortunate characterization of the product as “a robot tutor in the sky that can semi-read your mind,” he said. Wiley, of Eduventures, said that it seemed the original excitement around Knewton “has somewhat died down. Our clients, for example, don’t really ask us about it much.”

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NRCCUA Research Contributes to: Texting Teens? Proceed with Caution
An excerpt from Inside Higher Ed

We’ve surveyed teen college prospects about texting twice in the past three years, both in research with Chegg in 2015 and with The National Research Center for College & University Admissions (NRCCUA®) this year. As part of our “Mythbusting” series, we fielded similar questionnaires with teens and college marketing and admission professionals to identify overlaps and gaps in the responses of these two groups.

In 2015, responses were about evenly split between teens who wanted texts “often” and “sometimes” and those who wanted them “rarely” or “none.” At that time, only nine percent of respondents said they wanted to be contacted by a college via text message, and only 14 percent said they had texted with a college representative.

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Eduventures Report Leverages in: With $14M Fundraise, Noodle Wants Colleges to ‘Pick and Choose’ How They Build Online Programs
An excerpt from EdSurge

As more nonprofit colleges and universities bet their futures on online offerings, many are turning to for-profit companies to help create and advertise their new digital degree programs. One of the newer players to step into that online program manager (OPM) space, Noodle Partners, got a boost this week: $14 million in Series A funding led by edtech venture capital firm Owl Ventures. The announcement comes about a year after the startup raised $4 million in a seed round from Osage Venture Partners and New Markets Venture Partners, bringing Noodle Partners’ total raised to about $18 million.

Backdrop to the raise is a growing market and demand for online courses. Nearly 12 percent of all undergraduate students, and about a quarter of graduate students, are enrolled in full time online degree programs, according to the 2017 The Changing Landscape of Online Education (CHLOE) report.

Meanwhile, research by Eduventures shows the number online programs offered at 2- and 4-year higher-ed institutions more than doubled between 2011-2015. And the number of schools working with OPMs to help create and deliver those programs increased at an even higher rate, growing 133 percent over the same period.

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Tech and Business Stakeholders Must Team Up to Boost Student Success
An article by Eduventures Principal Analyst James Wiley that appeared in EdTech

Align technology solutions with academic and institutional strategy.

From curricula to teaching to enrollment, stakeholders generally share wide agreement about strategies to improve student success across higher education. There is great enthusiasm for the adoption of new platforms and strategies, such as competency-based education, adaptive learning and personalized learning. Many institutions are looking to new delivery models to help them adapt to the changing landscape.

A central assumption behind this enthusiasm, of course, is that technology plays a significant role in furthering institutional efforts. It is not always clear, however, precisely how technology helps colleges achieve their aims.

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NRCCUA Survey Referenced in "Brb — Gotta Go Text Teens About College"
An Excerpt from The Chronicle of Higher Education

Susan Ohnemus Hogan has her own tiny focus group at home — a son, now 21.

Several years ago, when Matthew was applying to colleges, she remembers asking him if he’d gotten an acceptance email from Bentley University, in Massachusetts, where she is associate director of marketing and communications for undergraduate admissions. She says he answered, “’I don’t know, Mom. I get 8,000 emails. I don’t read them.’”

..In a survey of teens conducted by the National Research Center for College & University Admissions and mStoner Inc., a digital-marketing company that works in higher education, 56 percent of respondents said that receiving a text from a college would “positively impact” their view of the institution. Yet 82 percent of respondents had never received such a text.

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Principal Analyst Howard Lurie Provides Input on the Competing Models Among OPM Providers
An Excerpt from Inside Higher Ed

Fee-for-service models offered by some online program management providers gain some traction, but experts say they won’t overtake revenue-share deals.

Administrators at the University of Pittsburgh decided a year and a half ago to incorporate an online component into the institution’s professional master of business administration and executive M.B.A. in health-care programs, as a complement to the face-to-face programs. The institution wanted to scale quickly, and determined that developing the online programs internally wouldn’t be cost-effective.

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Principal Analyst James Wiley Weighs in on Ivanka's Syllabus
An Excerpt from Inside Higher Ed

Ivanka Trump announced she wants ed-tech policy to be one initiative in her White House portfolio. For preparation, here’s what experts say she should read and study.

In a New York Post op-ed last week, Ivanka Trump said she intends for education technology to be one part of your White House portfolio. “Given the high and increasing demand for workers with computing skills, it is imperative that all of our students, including women and minorities, have access to computer-science education,” Trump wrote, emphasizing the need for K-12 students to have opportunities to learn computer science at an early age.

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Principal Analyst Howard Lurie Remarks on Whether the Harvard-2U Deal Challenges Skeptics
An Excerpt from Inside Higher Ed

Online program management advocates applaud as Harvard and 2U work to create an online business analytics certificate program. Others worry about corporate encroachment on teaching and learning.

Harvard and 2U announced Monday that the university would begin an executive certificate program in business analytics, delivered through 2U’s online program management platform. The deal comes at a time when some observers question the viability of the OPM business model, in which companies typically make an up-front investment to build, launch and carry out digital courses in return for a share of revenue over a significant period of time. Harvard is the nation’s oldest university and among the strongest brands in the world, and the university — and Harvard Business School, a key player in the arrangement — both have their own digital learning platforms, edX and HBx, respectively.

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MyOptions/Admittedly Featured in WSJ Article about College Planning Apps
An Excerpt from The Wall Street Journal

The college search can be an ordeal fraught with anxiety and confusion, and dozens of free websites and mobile apps are vying to help students find the college of their dreams…

…Many websites and apps ask students a lot of questions to generate college lists, but only a few invite them to have a little fun with the process. The iOS app Admittedly quizzes users on their preferences for such factors as walkability or weather. An article on the app headed, “The mountains are calling and I must go,” suggests 10 campuses in hilly terrain. (Admittedly recently launched on the web as myOptions.)

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An interview with Eduventures' Principle Analyst, James Wiley regarding The Expertise and Language Gap in Technology Procurement: Reducing Bloat and Improving Collaboration
An Excerpt from The EvoLLLution

Technology solutions and tools are more important to the effective management of a postsecondary institution today than ever before, and this trend is only going to pick up speed moving into the future. Unfortunately in higher education, different divisions and staff have a tendency to be very siloed, which leads to a number of different people with similar priorities purchasing different incompatible technologies in isolation. Additionally, another key element of the procurement team—the IT staff—will have different priorities altogether than those in program areas. The end result of all this miscommunication and differing priorities is an institutional technology infrastructure that is disconnected, operates in isolation and often underused. Underlining these issues is the cost and bloat of maintaining so many different tools. In this interview, James Wiley expands on this expertise and language gap and shares his thoughts on how institutional leaders can ensure their procurement leads are on the same page.

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Principal Analyst Howard Lurie: Analyzing the Purdue-Kaplan Marriage
An Excerpt from Inside Higher Ed

In the wake of last week’s stunning news about Purdue University’s planned takeover of Kaplan University, experts assess the deal’s impact on the digital learning landscape.

From conference hallways to campus coffee shops, from listservs to the pages of Inside Higher Ed, last week’s news that Purdue University would consume Kaplan University spurred conversation and speculation. At a meeting of college admissions officers in Chicago, word of the deal brought gasps. And when the disruption expert Clayton Christensen’s speech to a Salesforce.org meeting in Austin was interrupted with the news, his reaction — in his aw-shucks way — was: “Holy crud, is that right? That’s so exciting.”

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Eduventures and Quality Matters are launching the CHLOE report to provide an in-depth look at how colleges are developing and supporting online education.
Signs of a Ceiling in Online Ed Market
Excerpt from Inside Higher Ed

Report on online education landscape suggests potentially leaner times ahead for colleges hoping to profit in the market. Community colleges are already seeing it.

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NRCCUA Data Used in STEM Index
Excerpt from US News

Now in its third year, the U.S. News/Ratheyon Stem Index tracks key economic- and education-related science, technology, engineering and mathematics activity in the United States over time.

Just like other well-known indexes — the S&P 500 Stock Index, for example, or the Consumer Price Index — the U.S. News/Raytheon STEM Index has a base year from which changes in the underlying factors are measured. Our index’s base year is 2000 and was set to equal 100.0. The U.S. News/Raytheon STEM Index is calculated annually by U.S. News and measures the yearly changes in the activity of its components in relation to the year 2000.

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Celebrating Award-Winning Innovation at the Eduventures Annual Summit
Excerpt from Salesforce.org

Eduventures, a leading research and advisory firm focused on analyzing forces that are transforming higher education, announced the winners of the 2016 Innovation Award this week at its Annual Summit in Boston, Massachusetts. The Eduventures Innovation Awards Program is designed to identify and honor higher education institutions that have demonstrated significant innovations when developing and deploying programs in each of these categories:

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Richard Garrett, Eduventures' Chief Research Officer, believes online course growth is about to plateau.
Online Slowly Rising
Excerpt from Inside Higher Ed

Colleges and universities continue to expand their online course and degree-program offerings, especially at the graduate level. But fierce competition has tamped down the once-frantic pace of growth. Read More

NRCCUA launched the 2017 version of its Higher Education Technology Landscape Report.
Excerpt from Inside Higher Ed

Keeping up with the educational technology market can be exhausting, what with its acquisitions, mergers, startups coming and going, and established companies expanding into new spaces. To help higher education leaders make sense of the market, Eduventures, the consulting and research firm owned by the National Research Center for College & University Admissions, on Thursday launched the 2017 version of its Higher Education Technology Landscape Report. The report describes more than 500 ed tech vendors and categorizes them across 42 different market segments. Major findings for this year’s edition include:

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Report: CBE Programs Face Growth Challenges at Many Institutions, from Eduventures, in Conjunction with Ellucian and the American Council on Education.
Excerpt from Education Dive

For mainstream colleges and universities, competency-based education programs remain the exception to the norm, and “program stability and institutional readiness” are vital to their success, according to the second annual report on CBE programs from Eduventures, in conjunction with Ellucian and the American Council on Education.

The report found the most successful programs come from…

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A market enabled: Eduventures estimates the online program management industry is worth $1.1 billion. Where is it headed?
Excerpt from Inside Higher Ed

The online program management space is booming.

Eduventures, a Boston-based higher education research firm, estimates the market is worth $1.1 billion. The firm this spring surveyed academic leaders at more than 175 colleges and universities to form a picture of the companies known as online program management (OPM) providers, or enablers. These companies help institutions bring their programs online, taking a share of tuition revenue in return.

What Eduventures got in response to the survey was a snapshot of the educational technology market. Survey respondents named 36 different start-ups and established companies, among them companies that operate solely in the space, such as 2U, but also Cengage Learning, known primarily as a publisher, and Jenzabar, an administrative software provider.

Max Woolf, the senior analyst who wrote the report, said recent entrants into the market have fueled competition but also pushed companies to differentiate themselves.

“It’s a very fragmented market, but there’s a lot more competition than there was, say, five years ago,” Woolf said. “It’s raised the game across the board.”

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Report: Courseware, Learning Analytics See Most Acquisitions in Ed Tech Market
Excerpt from Campus Technology

The ed tech market is restless. With vendors constantly acquiring and merging with other companies and startups popping up every other month, it can be difficult to keep track. Courseware, learning analytics platforms and constituent relationship management (CRM) platforms are the fussiest, with these market segments seeing the most consolidations. Cloud-based student information systems (SISs) are slowly being adopted, while adaptive learning and online program managers (OPMs) seeing the most growth at disproportionate levels.

Those findings come from consulting and research firm Eduventures, which published its 2017 Higher Education Technology Landscape Report earlier this week. The firm provides ongoing analysis of the technology market to support higher education decision-makers tasked with choosing products from hundreds of vendors. Eduventures routinely asks institutions to provide a list of the vendors they have had prior relationships with, or are considering working with, within 40 market segments.

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Pressure to Build the Class, a report made possible in part by NRCCUA.
Excerpt from Inside Higher Ed

The pressure on college admissions offices to produce a new class is getting more intense, according to the 2016 Inside Higher Ed Survey of College and University Admissions Directors. And the percentage of colleges that met their goals by May 1, the traditional date by which colleges aim to have created their class, is down.

The last year has seen many changes in college admissions — a new SAT, the launch of a new college application to rival the Common Application, a shift in the calendar of applying for financial aid and a proposal by Hillary Clinton to make public higher education free for most Americans. A U.S. Supreme Court ruling upheld the consideration of race and ethnicity by colleges in admissions decisions. And the Obama administration gave new momentum to a push to have colleges stop routinely asking about applicants’ criminal backgrounds.

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Higher Ed Faces Increasingly Crowded Analytics Market, insight from a new report provided to Eduventures' clients.
Excerpt from Education Dive

A new report available to Eduventures subscribers, titled “Deep Dive: Analytics Market Overview,” explores the increasingly complicated higher ed analytics market.

Competency at Scale, with input from Eduventures' Chief Research Officer, Richard Garrett
Excerpt from Education Dive

Big for-profit American Public now offers competency-based undergraduate degrees that don’t rely on the credit-hour standard, but federal aid isn’t part of the mix, for now.

A large for-profit university is trying an emerging form of competency-based education with the launch this month of four online bachelor’s degrees that ditch the credit-hour standard.

Officials with the publicly traded American Public University System, which enrolls roughly 90,000 students, said the company isn’t chasing a fad with its foray into so-called direct assessment.

“We’re in this for the long haul,” said Cali Morrison, director of alternative learning at APUS. “This isn’t a pilot.”

Would You Like Higher Ed With That? Guild Education's Playbook to Educating Employees
Excerpt from EdSurge
Online education is growing among four-year traditional public universities. According to a study by Quality Matters and Eduventures, public four-year universities have seen a 74 percent increase in fully-online programs. However, about 71 percent of public four-year institutions do not work with online program management companies, and say they “don’t have plans to do so.”
Who’s On Point for Online Learning? Survey aims to identify who leads digital learning strategies at colleges and universities -- and what they think.
Excerpt from Inside Higher Ed

It’s hard to find a college or university these days that doesn’t have some kind of strategy for online education or digital learning. But it may be even harder to figure out who at those institutions is responsible for setting that strategy.

Eduventures Chief Research Officer, Richard Garrett, remarks on whether alternative credentials will replace college degrees.
Excerpt from Forbes

The question of whether alternative credentials—in the form of everything from badges to nanodegrees and from micromasters to certificates—will displace degrees from colleges and universities is heating up.

Many have speculated that 2017 may be the year that employers begin to move en masse away from filtering applicants based largely on where they went to school and to an approach where they evaluate the actual competencies prospective employees possess to determine if there is a match. In his book The End of Average, Todd Rose profiles some companies that have already moved to such an approach.

Richard Garrett, chief research officer at Eduventures, has poured cold water on the prospect of alternative credentials replacing degrees anytime soon, but added that if they did, it could help tackle higher education’s cost challenges.

Media Contact

Todd Boullion

Chief Marketing Officer

todd.boullion@nrccua.org

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