Empowering Students Digitally

Challenge

The enrollment team at Louisiana State University Shreveport (LSUS) had a unique recruitment strategy prepared for the year. Rather than focusing on moving students through each stage of the enrollment funnel, the LSUS team’s plan involved empowering students and their families with information to map their dream careers with a clear path to achieve those goals at LSUS. Additionally, they aimed to expand to new markets to advertise their programs and differentiate their brand, even with a smaller team of recruiters. The enrollment team knew that reaching students and families successfully required the right timing and the right channels–along with the right message–to effectively share their story as an institution in a way that would assure prospective students they belonged.

Solution

Market Analysis + Enrollment Funnel Analysis
Advanced Student Search + Predictive Modeling
Eduventures Student Mindsets™ Segmentation + Messaging
Admissions Team Training + Reporting

Strategy

LSU Shreveport partnered with Encoura to execute a digital strategy that would promote brand recognition and generate applications in new markets. While staying aligned with their vision to empower prospective students by meeting them where they are, the university turned to Encoura to effectively provide market analysis, demographics knowledge, and digital solutions that would achieve their goals. In collaboration, Encoura Digital Solutions and LSUS boosted student engagement in targeted markets, strategically refocused recruiter efforts by student program interest, increased applications, and successfully launched an innovative career guidance campaign for students and families.

Consulting

DEI-Focused Marketing Outreach & Support

Traditional Marketing

Career Guidance Campaign

Digital Solutions

Keyword Retargeting
Residential Targeting
Geofencing
Career Guidance Campaign

Reporting

Campaign Performance & Recommendations

What Encoura has done to help us increase our brand recognition across the state has been transformational. It is staggering to see the reach we have gained, particularly to see that students are engaging with our digital marketing in areas we have never reached before.

Vice Chancellor, Strategic Initiatives

Results

With a remarkable increase in new market applications–many from minority students–and an effective new recruitment travel strategy, LSUS is excited to soon meet its enrollment goals while empowering students. The university continues to partner closely with Encoura to digitally engage today’s college-bound students who often prefer information seeking online over in-person advising. With such strong success in new markets and great connections with students and their parents throughout the recruitment cycle, it’s clear to the LSUS team that colleges and universities need to be prioritizing digital marketing at the top of their communication strategies to reach today’s students most effectively.

23.6% increase in inquiries over 3 years

Cross-campus collaboration success & university leadership support

Ownership of student search and marketing

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Get Started!

Encoura is ready to connect with you to get started on your best strategy. Learn more about how higher education leaders are better engaging students and families to take their institution to the next level.

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