Engaging Students in a Digital World
Challenge
Anderson University had recently launched new, quality undergraduate and graduate programs with flexible learning options to best serve non-traditional students. The university’s new Director of Marketing & Communications for Online and Graduate Programs was charged with creating market awareness of these programs to attract new students, while also facing the adverse effects that the COVID-19 pandemic had on student interest in higher education. With the right higher education technology platform and digital marketing strategies, the university was confident that it could still reach new student markets and hit their enrollment goals.
Solution
With specific goals in mind, Anderson University reached out to Encoura to collaborate on a strategic plan that would increase overall summer and fall enrollment for their online and graduate programs. The university embraced Encoura Digital Solutions to reach and engage prospective students in new ways, forging connections despite the pandemic. Working in unison, Encoura and Anderson laid a foundation of program and market research upon which they were able to launch incredibly successful custom audience targeting, geofencing, and TV streaming digital campaigns to promote their new program options.
Strategic Enrollment Consulting
Funnel & Market Analysis
Custom Audience Targeting
Custom Landing Pages
Segmented Email Campaign Development
Campaign Performance & Recommendations
Results
As a result of the seamless collaboration between the university and Encoura, Anderson University implemented the latest digital marketing solutions to reach new markets of students–despite a pandemic–and surpass both their summer and fall non-traditional and graduate enrollment goals. After successfully creating market awareness about “AU Online,” driving interest from local technical schools, and increasing overall enrollment, the institution is confident that the right market insights and digital solutions expertise will continue to enable them to navigate higher education recruitment landscape changes with ease and to connect with their best students for years to come.
Read More Case Studies
Cairn University: On a Mission to Serve Better
Cairn University strategically targeted best-fit students with geofencing. This empowered the team to use funnel data more effectively and led to an increase in enrollment over the last two years—including 17% in the first year.
Randolph—Macon College: Connection with Students in a Pandemic
Randolph—Macon pivoted their focus to digital marketing, allowing them to interact with students on their mobile devices and social media. This not only led to an increase in first-year student applications, but also in overall enrollment from the previous year.
Anderson University: Engaging Students in a Digital World
Graduate/Adult COVID-19 required Anderson University to re-evaluate their marketing strategy, which meant shifting their digital efforts to Custom Audience Targeting, social media, and TV ads. This led to increased 2020 numbers for non-traditional and graduate enrollment— 23% in summer and 16% in fall.
University of Houston: Weathering the Storm
Post Hurricane Harvey, the University of Houston’s admissions department utilized digital solutions to reach out to and stay connected with students. Their package of solutions resulted in an increase in applications in both Dallas and Austin.
Get Started
Encoura Digital Solutions is ready to connect with you to get started on your best digital undergraduate marketing strategy. Stop looking for enrollment marketing agencies for undergrad programs, and schedule a meeting today!