Wake-Up Call
The Wake-Up Call is a weekly analysis of higher education research, news and survey data, as well as industry events, and insider perspectives – delivered to your inbox every Tuesday morning. Subscribe today.
All Wake-Up Call content and Eduventures Research is available in Encoura Data Lab, a service that is exclusive to members of ACT | NRCCUA.
Five Vendors to Watch: New Companies in the Higher Ed Tech Landscape
Followers of higher education technology all want to predict where the market is headed—often leveraging information such as investments, acquisitions, or macro trends to do so. Parsing through these tea leaves can certainly be helpful, providing insight into the ebbs...
Four Ways to Connect with Post-COVID Student Mindsets
Things are looking up. High school students are once again envisioning a full-fledged traditional undergraduate college experience. The COVID nightmare that pushed students into remote learning and deferred their dreams of a rich campus life is coming to an end. But...
Swag Works (And Other Lessons Learned from the Best Recruitment Communication)
Finding the right mix of message, tone, and channel to catch the attention of college-bound high school students is hard work. Students in our Student Sentiment Research report receive an abundance of institutional outreach, and it’s difficult to make a lasting...
The Doctor Will (Virtually) See You Now: A Look at the Emerging Telehealth Market
A digital scale, a portable blood pressure monitor, and an internet connection. And just like that, my wife was attending her prenatal appointments in the age of COVID-19. Like millions of Americans, this was our first foray into telehealth. Abiding by social...
The New or Old Normal: What Do Traditional Students Really Want to Know?
Summer melt season has arrived. At the same time, many institutions are turning their attentions to their Fall 2022 classes. But the extraordinary recruitment environment of the past year has left many schools unsure about the messages students want and need to hear...
The New Higher Education: College Alternatives are Good News for Students and Colleges
Ever since John Harvard in 1638 bequeathed his library and half his estate to the fledgling college that would bear his name, American higher education has been a story of slow but inexorable expansion.
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