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The pandemic has forced institutions that recruit traditional college-bound students to abandon proven communication search strategies. For some, this provided a welcome opportunity to finally toss dated methods and try out new tactics. For others, this pivot was...read more
“I’m sure everything will be back to normal by June.” When the pandemic hit in March, Eduventures Summit 2020, originally scheduled for June, seemed a long way off. As the situation worsened, we moved the date to November. Now, in lieu of an in-person event, we are...read more
“360,316 already enrolled.” It is big numbers like this—featured on the homepage of the 10-course Data Science “specialization” from Johns Hopkins University and many others offered by other schools on Coursera, the giant MOOC platform, that both substantiate and...read more
“The virtual university is the university made concrete,” said the animated young professor to my right, concluding his point with a flourish. It was London in the spring of 2000, a surreal no-man’s land between dotcom boom and crash. We were on a conference panel...read more
The typical vision of the student journey is a single, seamless trajectory, beginning at admission and ending with graduation. In reality, it is more like a highway full of roadblocks and traffic jams.read more
While the unending chaos of COVID-19 makes it seem like everything is different in undergraduate college recruitment, in very important ways, everything is still the same. With more students choosing to stay closer to home, the crisis has created definite shifts in...read more