Campus visits are high-stakes performances. With every school delivering a similar show, you not only have to be good, you have hit the mark with students. According to Eduventures Survey of Admitted Students, 84% of students find the campus visit to be a very or extremely useful information source . What makes for a great visit, though?

Generation Z (Gen Z) gets college costs in a way that Millennials just didn’t. When they were college-bound, Millennials dutifully took on student loans in a time of escalating tuition costs, leaving many with crushing student debt. Gen Z has taken that hard lesson on...

The residential bachelor’s degree is what many think of when the “college experience” comes to mind. This tried-and-true model of higher education in which a student finishes secondary schooling and leaves the home for a modest campus dormitory to pursue a bachelor’s...

At most schools, summer melt has come and gone and the admissions office is already working hard to bring in the class for fall 2019. Chances are, it may even be thinking ahead to 2021. But what about 2022? Is marketing to sophomores worth the effort?