Master Your Market Nationally, Regionally, and Locally
Before you set enrollment goals, send recruiters on the road, or deliver marketing materials to prospective students, ensure that you understand the academic interests, mindsets, and demographics of your student market and at specific high schools. Assess your overall market opportunities and leverage over 35 filters to focus your goals and outreach on students most likely to enroll.
With the largest combination of ACT®, Encoura, and National Student Clearinghouse® data, Insights Cloud provides you the most comprehensive insights into your prospective students.
Our Best-Practice Solutions to Master Your Market
Insights Cloud: Market Analysis
Access national student market analysis, competitive benchmarking, and high school exploration at the tip of your fingers to drive your strategy year round.
Get Insights on Your Competitors to Stay One Step Ahead
Get ahead of other institutions by comparing your institution’s funnel performance to your competitors. Refine your recruitment and communication strategy by narrowing down from hundreds of other institutions to focus on institutions of similar size, type, or location.
Insights Cloud: Competitive Insights
Competitive benchmarking allows your institution to benchmark how your funnel compares to institutions with similar attributes. You can track annual enrollment by student characteristics and academic program interest with competitive insights.
Our Best-Practice Solutions to Stay Ahead of the Competition
Insights Cloud: Competitive Insights
Pinpoint exactly how your enrollment compares to other institutions in the country and gain deeper insight into who your real competitors are for specific student segments and within specific markets.
Refine Your Institutional Identity & Brand Sentiment
Better understand how students view your brand, your competition, and your communication strategy with industry-leading research and advisory services from Eduventures. Unify messages coming from departments across your campus to effectively communicate your institution’s identity to prospective students and families.
Eduventures’ Prospective Student Brand Research™ Word Cloud
With the Prospective Student Research Word Cloud, you can view the specific words and sentiment that your prospective students are using to describe your institution.
Our Best-Practice Solutions for Refining Your Institutional Identity
Eduventures’ Prospective Brand Student Research™
Gain strategic insights on your institution's prospective students’ motivations, perceptions, decision-making factors, and expectations for their undergraduate educations to tailor your messaging to what students and families care about most.
Eduventures’ Student Sentiment Research™
Get first-hand insights on student perceptions about institutional marketing and communication as well as students’ inherent college search behaviors. Develop your marketing and communication strategies with confidence, informed on best practices in outreach at every stage of the college search.
Solidify Your Best Academic Programs Today & for the Future
Leverage Eduventures’ industry-leading student demand and labor market research to launch and maintain academic programs with long-lasting success. Gain strategic consulting on up to 25 programs–or focus in on a specific program–to unite your campus behind data-driven program decisions.
Program Strength Assessment Scorecard
Benchmark the strength of your programs compared to regional and national markets using market demand indicators, the regional labor market, the competitive landscape, and your program’s unique performance record with Eduventures’ Program Strength Assessment.
Our Best-Practice Solutions to Innovating Your Academic Programs
Eduventures’ Program Strength Assessment
Create a distinct program portfolio with our proprietary, quantitative scoring system that considers market demand indicators, the regional labor market, the competitive landscape, and your programs’ performance records to determine your unique program challenges and opportunities.