Enhance Your Recruitment With Enrollment Marketing Services
Take your prospective student and family marketing to the next level with strategic campaigns that define your audience, develop an effective marketing mix, and apply best practices and research to drive engagement through each stage of the funnel.
Empower Your Team to Achieve Your Enrollment Goals
Encoura Enrollment Marketing Services provides an omnichannel approach tailored to your institution that ensures your marketing campaigns are effective at identifying and engaging ideal prospective students and families.
Engage Students Every Step of the Way With Customized Email Marketing
Successfully reach your enrollment goals each year with proven email marketing designs, messaging, and communication flows that speak to what students and families need to hear throughout the enrollment cycle. From initial outreach to responsive communication flows, Enrollment Marketing Services boosts your inquiry generation, application generation, yield, and melt prevention efforts year after year.
BRIAR CLIFF UNIVERSITY
Inquiry Generation - Email
Emphasize your institution’s strengths and values in order to motivate students to connect. Encoura Enrollment Marketing Services’ campaigns with Briar Cliff have led to a 77% inquiry-to-applicant conversion rate!
Indiana University–Purdue University Indianapolis
Inquiry Generation - Student Break Flex Email
Connect with students at the times most important to their college search processes with flex emails, like Encoura Enrollment Marketing Services and IUPUI did with this winter break outreach.
THE UNIVERSITY OF MAINE
Yield - Parent/Guardian Email
Ensure you’re creating your strongest communication flows for parents/guardians–as well as for students–by including emails like this one that Encoura Enrollment Marketing Services made with The University of Maine to highlight the information families need to help their students yield.
Encoura Enrollment Marketing Services collaborates with its partner institutions to achieve their enrollment goals through award-winning marketing.
Showcase Your Institution’s Best Attributes With Engaging Direct Mail
Ensure your direct mail–from postcards to invitations–employs research-backed designs and messaging to communicate the information students and parents care about most. Encoura Enrollment Marketing Services partners with your team to show students your college’s top features in materials that they can continue to view and share.
CULINARY INSTITUTE OF AMERICA
Inquiry Generation - Tech Decals
Grab the interests of your prospective students with creative mail pieces–like this one where Encoura Enrollment Marketing Services included vinyl decals for students’ tech devices–to boost your inquiry generation. CIA saw a 66% increase in click rates and an additional 17% gain in landing page engagement from this outreach!
UNIVERSITY OF SOUTHERN MISSISSIPPI
Application Generation - Postcard
Help students see themselves fitting in at your school by highlighting your current student body and campus experiences to generate applications, like Encoura Enrollment Marketing Services did here with the University of Southern Mississippi.
CONVERSE COLLEGE
Application Generation - Leaflet
Distinguish your institution’s mailers in students’ mailboxes with pieces that pique their interests using strategic sizing, layouts, graphics, and messaging–like this one that Encoura Enrollment Marketing Services made with Converse College to encourage applications and visits.
Stand Out to Students and Families With Captivating Print Solutions
Win the attention of your readers with beautifully designed print pieces that spotlight your institution’s important information. Encoura Enrollment Marketing Services also helps you optimize landing pages your collateral may encourage readers to visit, maximizing your engagement on those pages.
UNIVERSITY OF SOUTH CAROLINA BEAUFORT
Recruitment Collateral - Viewbook
Confidently create university viewbooks that will stand out from the competition with clean designs, bold branding, and engaging graphics that appeal to today’s prospective students, like this one designed by Encoura Enrollment Marketing Services with USCB.
UNIVERSITY OF SOUTH CAROLINA BEAUFORT
Program Collateral - Honors Guide
Boost program or organization interest and enrollment with eye-catching, sleek collateral that quickly communicates the benefits to the reader, like Encoura Enrollment Marketing Services did with USCB’s honors program here.
UNIVERSITY OF SOUTH CAROLINA BEAUFORT
Program Collateral - Acceptance Guide
Give your admitted students confidence to enroll with acceptance guides that easily walk them through next steps and deliver important dates, like Encoura Enrollment Marketing Services created here with USCB. Use QR codes to keep printed information digestible and clean.
Reach Students Where They’re Most Engaged With Encoura Digital Solutions
Strengthen your marketing campaign strategy by adding digital marketing to your email and print outreach. Stand out from the competition by delivering highly relevant and targeted digital marketing messages directly to your prospective undergraduate or graduate students’ phones, tablets, and computers, including custom audience targeting, residential targeting, social media advertising, and more.
LOYOLA UNIVERSITY CHICAGO
Inquiry Generation - Social Media Advertising
Strengthen your Enrollment Marketing Services strategy with digital marketing, like this social media video that Encoura Digital Solutions created for Loyola University Chicago to generate inquiries and visits by engaging prospective students on their favorite apps.
Get Started With Eduventures® Mindsets
An Extension of Your Marketing Team
When you partner with Encoura Enrollment Marketing Services, we’ll seamlessly integrate our campaigns into your current marketing plan to meet your institution’s unique enrollment goals.
Your dedicated media experts will work alongside you, designing creative, developing strategy, and adjusting campaigns while keeping up with market changes.
Our services are built on a foundation of research into student experiences, motivations, and behaviors, as well as industry-leading market and program research.
Our team has the expertise—and award-winning results—on creative elements that work. We can provide copy and design for your ads or mock-up your ideas.
We develop your strongest campaigns by maintaining consistency in your creative and messaging with your current marketing plan across all formats–print, digital, and email–to boost engagement and funnel growth.
We provide results in real time, which means you can track the success of your campaigns throughout their cycle. Follow your students through the funnel and make changes that can lead to higher results.
Get Started
Encoura is ready to empower you with Enrollment Marketing Services to achieve your institution’s goals. Reach out to us today!