Find and Engage the Best-Fit Prospective Students
Evolve your enrollment recruiting strategy through technology, data science, analytics, and research.
Find and Engage the Best-Fit Prospective Students
Membership matters.
Now part of ACT®, NRCCUA® is a membership organization that has, for more than 45 years, been a leading provider of data, research, and programs that enhance college and university recruiting efforts.
Encoura™ Data Lab
Encoura™ Data Lab is a data science and analytics technology platform that provides colleges and universities the information and capabilities required to create the data-enabled enrollment office of the future, today.
Eduventures® Research and Advisory Services
Eduventures’ research library provides industry insights year round, and blends institutional data to guide the latest enrollment and demographic trends and innovations in program planning and business model strategy.
Omnichannel Enrollment Services
Our Omnichannel Enrollment Services ensure that your enrollment campaigns are effective at identifying and engaging ideal prospective students.
Why Encoura Data Lab?
Easy to Use
Enjoy a user experience that is beautiful, simple, and highly intuitive.
Interactive
Unlike a static list, get dynamic information that lets you interact and dig in deeper.
Predictive
Identify your top prospects during search, not after, and enjoy up to eight times greater accuracy.
Data-Driven
Search, engage, and enroll students based on intelligent data and research that guide you along the entire journey.
Flexible
Get CRM-ready, deduplicated data in any format you need.
Comprehensive
Blow through data silos—access data from all sources in one place, including data from the nation’s largest college planning program.
Instant
Search for and find the information you need. Then get it with one click.
Evolutionary
Move past obstacles and uncertainty to become a more strategic organization.
Don’t Miss Your Wake-Up Call
How Do Institutions Select Retention Management Technologies?
In the race to grow revenue at institutions across the country, one statistic weighs heavily on the minds of higher education leaders: nearly one-third of students entering college do not return after their freshman year. Despite this picture, however, it may be...
read more
Admit Me Right Meow: 5 Memorable Recruitment Strategies
What does effective undergraduate recruitment marketing strategy look like? This question haunts the halls of higher education marketing conferences and recruitment marketers’ sleepless nights. To find an answer, we consulted the most credible judges on this topic:...
read more
Are Certificates Really Booming? An Unsolved Mystery
The certificate, long the humble sidekick to the degree, is on the mind of many of our clients. If, the speculation goes, degrees are becoming too expensive, taking too long to complete, or sometimes held hostage by out-of-touch faculty, perhaps certificates are a...
read moreGet a Demo of Encoura Data Lab
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WAKE-UP CALL
How Do Institutions Select Retention Management Technologies?
In the race to grow revenue at institutions across the country, one statistic weighs heavily on the minds of higher education leaders: nearly one-third of students entering college do not return after their freshman year. Despite this picture, however, it may be...
read moreAdmit Me Right Meow: 5 Memorable Recruitment Strategies
What does effective undergraduate recruitment marketing strategy look like? This question haunts the halls of higher education marketing conferences and recruitment marketers’ sleepless nights. To find an answer, we consulted the most credible judges on this topic:...
read more