NRCCUA is pleased to announce it’s now a part of ACT!
Find and Engage the Best-Fit Prospective Students
Evolve your enrollment recruiting strategy through technology, data science, analytics, and research.
Membership matters.
Now part of ACT®, NRCCUA® is a membership organization that has, for more than 45 years, been a leading provider of data, research, and programs that enhance college and university recruiting efforts.
Encoura™ Data Lab
Encoura™ Data Lab is a data science and analytics technology platform that provides colleges and universities the information and capabilities required to create the data-enabled enrollment office of the future, today.
Eduventures® Research and Advisory Services
Eduventures’ research library provides industry insights year round, and blends institutional data to guide the latest enrollment and demographic trends and innovations in program planning and business model strategy.
Omnichannel Enrollment Services
Our Omnichannel Enrollment Services ensure that your enrollment campaigns are effective at identifying and engaging ideal prospective students.
Why Encoura Data Lab?
Easy to Use
Enjoy a user experience that is beautiful, simple, and highly intuitive.
Interactive
Unlike a static list, get dynamic information that lets you interact and dig in deeper.
Predictive
Identify your top prospects during search, not after, and enjoy up to eight times greater accuracy.
Data-Driven
Search, engage, and enroll students based on intelligent data and research that guide you along the entire journey.
Flexible
Get CRM-ready, deduplicated data in any format you need.
Comprehensive
Blow through data silos—access data from all sources in one place, including data from the nation’s largest college planning program.
Instant
Search for and find the information you need. Then get it with one click.
Evolutionary
Move past obstacles and uncertainty to become a more strategic organization.
Don’t Miss Your Wake-Up Call
How Prospective Student Mindsets Influence Major and College Choice
Enrollment managers are busy people. Not only must they meet or exceed enrollment goals every year, but they are increasingly tasked with improving student retention, the institutional brand, and college rankings. To do this, they must often take into account the academic program portfolio to understand how programs resonate with students. There is a good reason for that.
read more
Social Mobility: The Missing Link for More than College Rankings?
Question: What should happen when the most-widely recognized college ranking publication decides to insert a social mobility metric into its longstanding methodology? Answer: Higher education should sit up and take notice. Monday’s announcement that U.S. News and...
read more
Future-Proofing Affordability for Gen Z
Generation Z (Gen Z) gets college costs in a way that Millennials just didn’t. When they were college-bound, Millennials dutifully took on student loans in a time of escalating tuition costs, leaving many with crushing student debt. Gen Z has taken that hard lesson on...
read moreGet a Demo of Encoura Data Lab
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WAKE-UP CALL
How Prospective Student Mindsets Influence Major and College Choice
Enrollment managers are busy people. Not only must they meet or exceed enrollment goals every year, but they are increasingly tasked with improving student retention, the institutional brand, and college rankings. To do this, they must often take into account the academic program portfolio to understand how programs resonate with students. There is a good reason for that.
read moreSocial Mobility: The Missing Link for More than College Rankings?
Question: What should happen when the most-widely recognized college ranking publication decides to insert a social mobility metric into its longstanding methodology? Answer: Higher education should sit up and take notice. Monday’s announcement that U.S. News and...
read more