Find and Engage the Best-Fit Prospective Students
Evolve your enrollment recruiting strategy through technology, data science, analytics, and research.
Find and Engage the Best-Fit Prospective Students
Membership matters.
Now part of ACT®, NRCCUA® is a membership organization that has, for more than 45 years, been a leading provider of data, research, and programs that enhance college and university recruiting efforts.
Thought Leadership Webinars
Every Month…and Then Some
Want to find out what our latest research is revealing? How about the insights our principal analysts are uncovering for their research reports? Or what about an innovative approach another institution tried and is willing to share? Then don’t miss out on a single webinar. Click the link to see what’s coming up!
Encoura™ Data Lab
Encoura™ Data Lab is a data science and analytics technology platform that provides colleges and universities the information and capabilities required to create the data-enabled enrollment office of the future, today.
Eduventures® Research and Advisory Services
Eduventures’ research library provides industry insights year round, and blends institutional data to guide the latest enrollment and demographic trends and innovations in program planning and business model strategy.
Omnichannel Enrollment Services
Our Omnichannel Enrollment Services ensure that your enrollment campaigns are effective at identifying and engaging ideal prospective students.
Why Encoura Data Lab?
Easy to Use
Enjoy a user experience that is beautiful, simple, and highly intuitive.
Interactive
Unlike a static list, get dynamic information that lets you interact and dig in deeper.
Predictive
Identify your top prospects during search, not after, and enjoy up to eight times greater accuracy.
Data-Driven
Search, engage, and enroll students based on intelligent data and research that guide you along the entire journey.
Flexible
Get CRM-ready, deduplicated data in any format you need.
Comprehensive
Blow through data silos—access data from all sources in one place, including data from the nation’s largest college planning program.
Instant
Search for and find the information you need. Then get it with one click.
Evolutionary
Move past obstacles and uncertainty to become a more strategic organization.
Don’t Miss Your Wake-Up Call
Finding Value for Adult Learners at ASU GSV
The annual migration of ed-tech venture capitalists, start-up executives, innovators, and educators descended on San Diego last week for the ASU-GSV conference–now in its 10th year addressing the most pressing challenges facing education. As the Varsity Blues admissions scandal and NCAA basketball tournament scrolled by on every TV, there was a particularly palpable sense that the pace of change in higher education needs to accelerate.
read more
The Myth of May 1st: When Students Really Choose to Enroll
In this digital age, the last minute cascade of deposits that arrive on May 1st can lull institutions into believing that they have a chance right up until the bitter end. This, of course, is not true.
read more
How to Shift Your Strategy and Put the ‘Tech’ in Teach
The role of technology in teaching and learning is a hot topic. Every week, there’s a new batch of articles and blogs highlighting initiatives that leverage solutions to support personalized learning, learning spaces, and student-centered learning.
read moreGet a Demo of Encoura Data Lab
WAKE-UP CALL
Finding Value for Adult Learners at ASU GSV
The annual migration of ed-tech venture capitalists, start-up executives, innovators, and educators descended on San Diego last week for the ASU-GSV conference–now in its 10th year addressing the most pressing challenges facing education. As the Varsity Blues admissions scandal and NCAA basketball tournament scrolled by on every TV, there was a particularly palpable sense that the pace of change in higher education needs to accelerate.
read moreThe Myth of May 1st: When Students Really Choose to Enroll
In this digital age, the last minute cascade of deposits that arrive on May 1st can lull institutions into believing that they have a chance right up until the bitter end. This, of course, is not true.
read moreMEET ENCOURA
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