Find and Engage Your Best-Fit Students
Evolve your enrollment recruiting strategy through technology, data science, analytics, and research.
New From Encoura:
Insights Cloud™
New From Encoura:
Insights Cloud™
Set your enrollment and marketing strategies with confidence.
Access the most in-depth data in higher education on prospective students, your funnel performance, and your competitors, in addition to customized strategic consulting for your institution.
Set your enrollment and marketing strategies with confidence.
Access the most in-depth data in higher education on prospective students, your funnel performance, and your competitors, in addition to customized strategic consulting for your institution.

Empowering students and institutions to create meaningful connections.
For nearly 50 years, Encoura (formerly ACT | NRCCUA) has been a leading provider of data science, research, strategic enrollment and marketing services to over 2,000 member institutions across the nation.

Thought Leadership Webinars
Every Month…and Then Some
Want to find out what our latest research is revealing? How about the insights our principal analysts are uncovering for their research reports? Or what about an innovative approach another institution tried and is willing to share? Then don’t miss out on a single webinar. Click the link to see what’s coming up!
Encoura®
The Encoura® platform is a data science and analytics technology platform that provides colleges and universities the information and capabilities required to create the data-enabled enrollment office of the future, today.
Eduventures® Research and Advisory Services
Eduventures’ research library provides industry insights year round, and blends institutional data to guide the latest enrollment and demographic trends and innovations in program planning and business model strategy.
Omnichannel Enrollment Services
Our Omnichannel Enrollment Services ensure that your enrollment campaigns are effective at identifying and engaging ideal prospective students.
Why Encoura?
Easy to Use
Enjoy a user experience that is beautiful, simple, and highly intuitive.
Interactive
Unlike a static list, get dynamic information that lets you interact and dig in deeper.
Predictive
Identify your top prospects during search, not after, and enjoy up to eight times greater accuracy.
Data-Driven
Search, engage, and enroll students based on intelligent data and research that guide you along the entire journey.
Flexible
Get CRM-ready, deduplicated data in any format you need.
Comprehensive
Blow through data silos—access data from all sources in one place, including data from the nation’s largest college planning program.
Instant
Search for and find the information you need. Then get it with one click.
Evolutionary
Move past obstacles and uncertainty to become a more strategic organization.
Don’t Miss Your Wake-Up Call

Removing the Four-Year Degree Requirements: States Have Entered the Chat
June 14-16, 2023 | Boston, MA Special Keynote Session: José Andrés For about a decade now, we’ve seen a slow drip of companies removing bachelor’s degree requirements for varying jobs. There was Accenture in 2016, Bank of America in 2018, IBM in 2020, and many more in...

Three Questions to Consider as Leaders Mull TikTok Ban
From viral pranks to heart-melting confessions, it has become hard to avoid TikTok—and Gen Z’s obsession with the social media platform. But an outcry over data and privacy concerns has both government and higher education institutions thinking twice.

Have We Cracked the Case of Missing Graduate Students? A Non-degree Market Boom
Activity is plentiful—new non-degree programs are launched on Coursera and edX seemingly every week—but good data is hard to find, making it tough for schools to size up the non-degree graduate opportunity.