Find and Engage the Best-Fit Prospective Students
Evolve your enrollment recruiting strategy through technology, data science, analytics, and research.
Find and Engage the Best-Fit Prospective Students
Membership matters.
Now part of ACT®, NRCCUA® is a membership organization that has, for more than 45 years, been a leading provider of data, research, and programs that enhance college and university recruiting efforts.
Thought Leadership Webinars
Every Month…and Then Some
Want to find out what our latest research is revealing? How about the insights our principal analysts are uncovering for their research reports? Or what about an innovative approach another institution tried and is willing to share? Then don’t miss out on a single webinar. Click the link to see what’s coming up!
Encoura™ Data Lab
Encoura™ Data Lab is a data science and analytics technology platform that provides colleges and universities the information and capabilities required to create the data-enabled enrollment office of the future, today.
Eduventures® Research and Advisory Services
Eduventures’ research library provides industry insights year round, and blends institutional data to guide the latest enrollment and demographic trends and innovations in program planning and business model strategy.
Omnichannel Enrollment Services
Our Omnichannel Enrollment Services ensure that your enrollment campaigns are effective at identifying and engaging ideal prospective students.
Why Encoura Data Lab?
Easy to Use
Enjoy a user experience that is beautiful, simple, and highly intuitive.
Interactive
Unlike a static list, get dynamic information that lets you interact and dig in deeper.
Predictive
Identify your top prospects during search, not after, and enjoy up to eight times greater accuracy.
Data-Driven
Search, engage, and enroll students based on intelligent data and research that guide you along the entire journey.
Flexible
Get CRM-ready, deduplicated data in any format you need.
Comprehensive
Blow through data silos—access data from all sources in one place, including data from the nation’s largest college planning program.
Instant
Search for and find the information you need. Then get it with one click.
Evolutionary
Move past obstacles and uncertainty to become a more strategic organization.
Don’t Miss Your Wake-Up Call
Eduventures 2019 Technology Landscape: Four Vendors to Watch
Just three years ago, in 2016, the Eduventures Higher Education Technology Landscape featured 518 products across 40 segments. In the 2019 report—published on Thursday—we feature 423 across 42 segments, a 22% reduction. Some of these changes have to do with...
read more
Help Wanted: Student Expectations for Career Development
“Do you want fries with that?” This has long been the signature joke to poke fun at the career development and opportunities—or perceived lack thereof—of humanities and social science majors. While it’s true that these students don’t have career paths readily laid out...
read more
OPM Transparency? A Preliminary Report Card
The old adage that nothing is certain but death and taxes is due for an update. We’re now assured that the arrival of a new academic calendar invariably sparks renewed debate over the merits, or lack thereof, of online program management (OPM) companies and OPM...
read moreGet a Demo of Encoura Data Lab
WAKE-UP CALL
Eduventures 2019 Technology Landscape: Four Vendors to Watch
Just three years ago, in 2016, the Eduventures Higher Education Technology Landscape featured 518 products across 40 segments. In the 2019 report—published on Thursday—we feature 423 across 42 segments, a 22% reduction. Some of these changes have to do with...
read moreHelp Wanted: Student Expectations for Career Development
“Do you want fries with that?” This has long been the signature joke to poke fun at the career development and opportunities—or perceived lack thereof—of humanities and social science majors. While it’s true that these students don’t have career paths readily laid out...
read moreMEET ENCOURA
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