Find and Engage the Best-Fit Prospective Students
Evolve your enrollment recruiting strategy through technology, data science, analytics, and research.
Find and Engage the Best-Fit Prospective Students
Membership matters.
Now part of ACT®, NRCCUA® is a membership organization that has, for more than 45 years, been a leading provider of data, research, and programs that enhance college and university recruiting efforts.
Encoura™ Data Lab
Encoura™ Data Lab is a data science and analytics technology platform that provides colleges and universities the information and capabilities required to create the data-enabled enrollment office of the future, today.
Eduventures® Research and Advisory Services
Eduventures’ research library provides industry insights year round, and blends institutional data to guide the latest enrollment and demographic trends and innovations in program planning and business model strategy.
Omnichannel Enrollment Services
Our Omnichannel Enrollment Services ensure that your enrollment campaigns are effective at identifying and engaging ideal prospective students.
Why Encoura Data Lab?
Easy to Use
Enjoy a user experience that is beautiful, simple, and highly intuitive.
Interactive
Unlike a static list, get dynamic information that lets you interact and dig in deeper.
Predictive
Identify your top prospects during search, not after, and enjoy up to eight times greater accuracy.
Data-Driven
Search, engage, and enroll students based on intelligent data and research that guide you along the entire journey.
Flexible
Get CRM-ready, deduplicated data in any format you need.
Comprehensive
Blow through data silos—access data from all sources in one place, including data from the nation’s largest college planning program.
Instant
Search for and find the information you need. Then get it with one click.
Evolutionary
Move past obstacles and uncertainty to become a more strategic organization.
Don’t Miss Your Wake-Up Call
What We Learned This Year: Eduventures Analysts Reflect on 2018
For this post, we asked five Eduventures analysts to reflect on a simple question: What did you learn this year? As their answers revealed, quite a lot.
For example, we learned more about how much prospective student priorities really shift from application to enrollment (hint: more than you might think). We compared the impact of advertising—and other marketing channels—on both Gen Z (growing) and adults seeking various types of credentials (mixed).
read more
Grading the Accuracy of our 2018 Higher Ed Predictions
Back in January, I made three higher education predictions for 2018. This Wake-Up Call examines whether this year’s forecasts panned out. My 2018 conjectures were nothing if not ambitious. Throwing precedent and experience out the window, I predicted:
read more
An OPM Opportunity: Grow Enrollment, Deepen Impact, or Both?
The online program management (OPM) market shows few signs of slowing down. The recent $200 million acquisition of The Learning House by Wiley Education Services suggests that the marketplace for online learning is strong and poised for further growth. Eduventures’...
read moreGet a Demo of Encoura Data Lab
Thank you for your interest in Encoura Data Lab.
We'll be in touch shortly to schedule a demonstration.
WAKE-UP CALL
What We Learned This Year: Eduventures Analysts Reflect on 2018
For this post, we asked five Eduventures analysts to reflect on a simple question: What did you learn this year? As their answers revealed, quite a lot.
For example, we learned more about how much prospective student priorities really shift from application to enrollment (hint: more than you might think). We compared the impact of advertising—and other marketing channels—on both Gen Z (growing) and adults seeking various types of credentials (mixed).
read moreGrading the Accuracy of our 2018 Higher Ed Predictions
Back in January, I made three higher education predictions for 2018. This Wake-Up Call examines whether this year’s forecasts panned out. My 2018 conjectures were nothing if not ambitious. Throwing precedent and experience out the window, I predicted:
read moreMEET ENCOURA
FOLLOW US
©2018 ACT® | NRCCUA®