Find and Engage the Best-Fit Prospective Students
Evolve your enrollment recruiting strategy through technology, data science, analytics, and research.
Now part of ACT®, NRCCUA® is a membership organization that has, for more than 45 years, been a leading provider of data, research, and programs that enhance college and university recruiting efforts.
Thought Leadership Webinars
Every Month…and Then Some
Want to find out what our latest research is revealing? How about the insights our principal analysts are uncovering for their research reports? Or what about an innovative approach another institution tried and is willing to share? Then don’t miss out on a single webinar. Click the link to see what’s coming up!
Encoura® Data Lab
Encoura® Data Lab is a data science and analytics technology platform that provides colleges and universities the information and capabilities required to create the data-enabled enrollment office of the future, today.
Eduventures® Research and Advisory Services
Eduventures’ research library provides industry insights year round, and blends institutional data to guide the latest enrollment and demographic trends and innovations in program planning and business model strategy.
Omnichannel Enrollment Services
Our Omnichannel Enrollment Services ensure that your enrollment campaigns are effective at identifying and engaging ideal prospective students.
Why Encoura Data Lab?
Easy to Use
Enjoy a user experience that is beautiful, simple, and highly intuitive.
Unlike a static list, get dynamic information that lets you interact and dig in deeper.
Identify your top prospects during search, not after, and enjoy up to eight times greater accuracy.
Search, engage, and enroll students based on intelligent data and research that guide you along the entire journey.
Get CRM-ready, deduplicated data in any format you need.
Blow through data silos—access data from all sources in one place, including data from the nation’s largest college planning program.
Search for and find the information you need. Then get it with one click.
Move past obstacles and uncertainty to become a more strategic organization.
Don’t Miss Your Wake-Up Call
Higher education has long asked students to provide this type of insight—via the course evaluation. More recently, however, the ideal role for these evaluations has come into question, sending course evaluation vendors in several different directions with their products.
If generations are defined by shared life events, we are witnessing a formative moment shaping a new generation of students; some experts are calling these students “Gen-C.” For higher education, this traumatic moment comes with shifting interests in academic majors.
Making the class is nail-biting at the best of times, but following record-breaking undergraduate declines, 2021 is particularly precarious. Applications among better-known brands have skyrocketed, but languished at others. Graduate enrollment is up, but master’s programs face a stiff challenge from today’s plethora of low price, top-branded, online non-degree programs.