Find and Engage the Best-Fit Prospective Students
Evolve your enrollment recruiting strategy through technology, data science, analytics, and research.
Find and Engage the Best-Fit Prospective Students
Membership matters.
Now part of ACT®, NRCCUA® is a membership organization that has, for more than 45 years, been a leading provider of data, research, and programs that enhance college and university recruiting efforts.
Encoura™ Data Lab
Encoura™ Data Lab is a data science and analytics technology platform that provides colleges and universities the information and capabilities required to create the data-enabled enrollment office of the future, today.
Eduventures® Research and Advisory Services
Eduventures’ research library provides industry insights year round, and blends institutional data to guide the latest enrollment and demographic trends and innovations in program planning and business model strategy.
Omnichannel Enrollment Services
Our Omnichannel Enrollment Services ensure that your enrollment campaigns are effective at identifying and engaging ideal prospective students.
Why Encoura Data Lab?
Easy to Use
Enjoy a user experience that is beautiful, simple, and highly intuitive.
Interactive
Unlike a static list, get dynamic information that lets you interact and dig in deeper.
Predictive
Identify your top prospects during search, not after, and enjoy up to eight times greater accuracy.
Data-Driven
Search, engage, and enroll students based on intelligent data and research that guide you along the entire journey.
Flexible
Get CRM-ready, deduplicated data in any format you need.
Comprehensive
Blow through data silos—access data from all sources in one place, including data from the nation’s largest college planning program.
Instant
Search for and find the information you need. Then get it with one click.
Evolutionary
Move past obstacles and uncertainty to become a more strategic organization.
Don’t Miss Your Wake-Up Call
How to Answer the Trust Question: Five EdTech Vendors to Watch
All of us have been in a situation where we have had to validate our identity or provide proof of our abilities. You may have recently used your driver’s license to go through airport security or rent a car, for example. While these activities may seem simple, they...
read more
Higher Education Predictions for 2019: Low-Priced Master’s, Course Licensing, and CLIMB
Let’s start with two things I don’t think will happen next year: an enrollment-spurring recession (enrollment-spurring for the adult market particularly—my bet is 2020), and passage of the reauthorized Higher Education Act (unlikely with a divided Congress). Here are...
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The Top 5 Wake-Up Calls of 2018
For our final post of 2018, we reflect on what you, our readers, have signaled are the most important topics of the past year. The themes of our top five most-read Wake-Up Calls range widely—from questions about the evolving online program management (OPM) market, to getting ahead of the recruitment curve for all kinds of students.
read moreGet a Demo of Encoura Data Lab
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WAKE-UP CALL
How to Answer the Trust Question: Five EdTech Vendors to Watch
All of us have been in a situation where we have had to validate our identity or provide proof of our abilities. You may have recently used your driver’s license to go through airport security or rent a car, for example. While these activities may seem simple, they...
read moreHigher Education Predictions for 2019: Low-Priced Master’s, Course Licensing, and CLIMB
Let’s start with two things I don’t think will happen next year: an enrollment-spurring recession (enrollment-spurring for the adult market particularly—my bet is 2020), and passage of the reauthorized Higher Education Act (unlikely with a divided Congress). Here are...
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