Find and Engage the Best-Fit Prospective Students
Evolve your enrollment recruiting strategy through technology, data science, analytics, and research.
Membership matters.
Now part of ACT®, NRCCUA® is a membership organization that has, for more than 45 years, been a leading provider of data, research, and programs that enhance college and university recruiting efforts.
Thought Leadership Webinars
Every Month…and Then Some
Want to find out what our latest research is revealing? How about the insights our principal analysts are uncovering for their research reports? Or what about an innovative approach another institution tried and is willing to share? Then don’t miss out on a single webinar. Click the link to see what’s coming up!
Encoura™ Data Lab
Encoura™ Data Lab is a data science and analytics technology platform that provides colleges and universities the information and capabilities required to create the data-enabled enrollment office of the future, today.
Eduventures® Research and Advisory Services
Eduventures’ research library provides industry insights year round, and blends institutional data to guide the latest enrollment and demographic trends and innovations in program planning and business model strategy.
Omnichannel Enrollment Services
Our Omnichannel Enrollment Services ensure that your enrollment campaigns are effective at identifying and engaging ideal prospective students.
Why Encoura Data Lab?
Easy to Use
Enjoy a user experience that is beautiful, simple, and highly intuitive.
Interactive
Unlike a static list, get dynamic information that lets you interact and dig in deeper.
Predictive
Identify your top prospects during search, not after, and enjoy up to eight times greater accuracy.
Data-Driven
Search, engage, and enroll students based on intelligent data and research that guide you along the entire journey.
Flexible
Get CRM-ready, deduplicated data in any format you need.
Comprehensive
Blow through data silos—access data from all sources in one place, including data from the nation’s largest college planning program.
Instant
Search for and find the information you need. Then get it with one click.
Evolutionary
Move past obstacles and uncertainty to become a more strategic organization.
Don’t Miss Your Wake-Up Call
Planning Student-Centeredness in Online Learning
For “real” online learning, institutions will need to ensure that they place student needs, or student-centeredness, at the center of their approaches.
read more
Everything’s up in the air. Where will students land?
Over the past couple of weeks, the tide has shifted optimistically toward plans for an on-campus fall semester. According to the Chronicle of Higher Education, 68% of colleges now say this is their intent.
read more
Forecasting Five Fall Enrollment Scenarios
As the weeks go by, higher education leaders face the looming prospect of a fall semester during a pandemic amid the sharpest economic contraction in nearly a century.
read more