Find and Engage the Best-Fit Prospective Students
Evolve your enrollment recruiting strategy through technology, data science, analytics, and research.
Membership matters.
NRCCUA® is a membership organization that has, for more than 44 years, been a leading provider of data, research, and programs serving public and private colleges and universities to enhance their marketing and recruiting efforts.
Encoura™ Data Lab
Encoura™ Data Lab is a data science and analytics technology platform that provides colleges and universities the information and capabilities required to create the data-enabled enrollment office of the future, today.
Eduventures® Research and Advisory Services
Eduventures’ research library provides industry insights year round, and blends institutional data to guide the latest enrollment and demographic trends and innovations in program planning and business model strategy.
Omnichannel Enrollment Services
Our Omnichannel Enrollment Services ensure that your enrollment campaigns are effective at identifying and engaging ideal prospective students.
Why Encoura Data Lab?
Easy to Use
Enjoy a user experience that is beautiful, simple, and highly intuitive.
Interactive
Unlike a static list, get dynamic information that lets you interact and dig in deeper.
Predictive
Identify your top prospects during search, not after, and enjoy up to eight times greater accuracy.
Data Driven
Search, engage, and enroll students based on intelligent data and research that guide you along the entire journey.
Flexible
Get CRM-ready, deduplicated data in any format you need.
Comprehensive
Blow through data silos—access data from all sources in one place, including data from the nation’s largest college planning program.
Instant
Search for and find the information you need. Then get it with one click.
Evolutionary
Move past obstacles and uncertainty to become a more strategic organization.
“I have found Data Lab incredibly useful in that it provides an excellent analytical, quantitative tool that allows me to parse data in ways that I couldn’t do before. Specifically, I am able to detect performance strengths and weaknesses, as well as areas of opportunity, with the analytics that it provides. My ability to drill down and look at specific performance variables is greatly enhanced with Data Lab.”
Brent BennerDon’t Miss Your Wake-Up Call
Regrets, I’ve had a few… Graduates’ perceptions of their education’s value.
by
Amid all the arguments about affordability, debt, and graduate employment, colleges can rely on one thing: college pays. In 2015, according to the U.S. Census and the Bureau of Labor Statistics (BLS), median earnings for people with a high school diploma as their…
Helping Your Institution Realize Its Vision: Five EdTech Companies to Watch
By James Wiley, Principal Analyst
Four Strong Winds – An OIG Ruling Chills the Air
By Howard Lurie, Principal Analyst
Get a Demo of Encoura Data Lab
Thank you for your interest in Encoura Data Lab.
Your NRCCUA Regional Director will be in touch shortly to schedule a demonstration.
WAKE-UP CALL
High Earnings, No Degree: The Other 1%
Amid all the arguments about affordability, debt, and graduate employment, colleges can rely on one thing: college pays. In 2015, according to the U.S. Census and the Bureau of Labor Statistics (BLS), median earnings for people with a high school diploma as their...
read moreHelping Your Institution Realize Its Vision: Five EdTech Companies to Watch
Many institutions go through a regular process of technology acquisition: identify a tactical goal – improve retention rates, for example – and then select a solution that supports efforts to meet that goal. This process aims at an immediate need. Recently, however,...
read more