Find and Engage the Best-Fit Prospective Students
Evolve your enrollment recruiting strategy through technology, data science, analytics, and research.
Membership matters.
Now part of ACT®, NRCCUA® is a membership organization that has, for more than 45 years, been a leading provider of data, research, and programs that enhance college and university recruiting efforts.
Thought Leadership Webinars
Every Month…and Then Some
Want to find out what our latest research is revealing? How about the insights our principal analysts are uncovering for their research reports? Or what about an innovative approach another institution tried and is willing to share? Then don’t miss out on a single webinar. Click the link to see what’s coming up!
Encoura™ Data Lab
Encoura™ Data Lab is a data science and analytics technology platform that provides colleges and universities the information and capabilities required to create the data-enabled enrollment office of the future, today.
Eduventures® Research and Advisory Services
Eduventures’ research library provides industry insights year round, and blends institutional data to guide the latest enrollment and demographic trends and innovations in program planning and business model strategy.
Omnichannel Enrollment Services
Our Omnichannel Enrollment Services ensure that your enrollment campaigns are effective at identifying and engaging ideal prospective students.
Why Encoura Data Lab?
Easy to Use
Enjoy a user experience that is beautiful, simple, and highly intuitive.
Interactive
Unlike a static list, get dynamic information that lets you interact and dig in deeper.
Predictive
Identify your top prospects during search, not after, and enjoy up to eight times greater accuracy.
Data-Driven
Search, engage, and enroll students based on intelligent data and research that guide you along the entire journey.
Flexible
Get CRM-ready, deduplicated data in any format you need.
Comprehensive
Blow through data silos—access data from all sources in one place, including data from the nation’s largest college planning program.
Instant
Search for and find the information you need. Then get it with one click.
Evolutionary
Move past obstacles and uncertainty to become a more strategic organization.
Don’t Miss Your Wake-Up Call
Looking Back at My 2019 Higher Education Predictions: Right, Half-Right, Delayed
Every year I make three predictions for higher education in the year ahead (look out for my 2020 predictions in early January). In this Wake-Up Call, we review whether my 2019 higher education predictions proved accurate or missed the mark.Back in January, I predicted...
read more
2019 IPEDS Update: Five Insights into the Online Master’s Market
2019 IPEDS data shows Master’s programs now make up nearly 16% of completions across all levels of U.S. higher education. For several years, this market has been the primary sector of growth for many institutions—led in large part by the development of online...
read more
A Fact Check on Out-of-State Recruitment: Don’t Mess With Texas
Given the new reality of dwindling high school demographics, many institutions are exploring out-of-state recruitment in markets with more favorable population statistics. Texas, in particular, is an El Dorado of future high school graduates.According to the Western...
read moreGet a Demo of Encoura Data Lab
WAKE-UP CALL
Looking Back at My 2019 Higher Education Predictions: Right, Half-Right, Delayed
Every year I make three predictions for higher education in the year ahead (look out for my 2020 predictions in early January). In this Wake-Up Call, we review whether my 2019 higher education predictions proved accurate or missed the mark.Back in January, I predicted...
read more2019 IPEDS Update: Five Insights into the Online Master’s Market
2019 IPEDS data shows Master’s programs now make up nearly 16% of completions across all levels of U.S. higher education. For several years, this market has been the primary sector of growth for many institutions—led in large part by the development of online...
read moreMEET ENCOURA
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