Insights Cloud™
Better understand your students, your institution, and your competition.
Find and Engage Your Best-Fit Students
Evolve your enrollment recruiting strategy through technology, data science, analytics, and research.
New From Encoura:
Market Insights™
New From Encoura:
Market Insights™
Set your enrollment strategy and goals with confidence.
Visualize 3 years of market data to understand trends in student demographics, academic interests, and your competition.
Set your enrollment strategy and goals with confidence.
Visualize 3 years of market data to understand trends in student demographics, academic interests, and your competition.
Empowering students and institutions to create meaningful connections.
For nearly 50 years, Encoura (formerly ACT | NRCCUA) has been a leading provider of data science, research, strategic enrollment and marketing services to over 2,000 member institutions across the nation.
Thought Leadership Webinars
Every Month…and Then Some
Want to find out what our latest research is revealing? How about the insights our principal analysts are uncovering for their research reports? Or what about an innovative approach another institution tried and is willing to share? Then don’t miss out on a single webinar. Click the link to see what’s coming up!
Encoura®
The Encoura® platform is a data science and analytics technology platform that provides colleges and universities the information and capabilities required to create the data-enabled enrollment office of the future, today.
Eduventures® Research and Advisory Services
Eduventures’Â research library provides industry insights year round, and blends institutional data to guide the latest enrollment and demographic trends and innovations in program planning and business model strategy.
Omnichannel Enrollment Services
Our Omnichannel Enrollment Services ensure that your enrollment campaigns are effective at identifying and engaging ideal prospective students.
Why Encoura?
Easy to Use
Enjoy a user experience that is beautiful, simple, and highly intuitive.
Interactive
Unlike a static list, get dynamic information that lets you interact and dig in deeper.
Predictive
Identify your top prospects during search, not after, and enjoy up to eight times greater accuracy.
Data-Driven
Search, engage, and enroll students based on intelligent data and research that guide you along the entire journey.
Flexible
Get CRM-ready, deduplicated data in any format you need.
Comprehensive
Blow through data silos—access data from all sources in one place, including data from the nation’s largest college planning program.
Instant
Search for and find the information you need. Then get it with one click.
Evolutionary
Move past obstacles and uncertainty to become a more strategic organization.
Don’t Miss Your Wake-Up Call
As Technology Companies Stumble, What About Technology Programs?Â
11,000 jobs cut at Meta. 10,000 at Amazon. 4,000 at Carvana. 8,000 at Salesforce. And, most recently, 10,000 jobs at Microsoft – its largest layoff in eight years. The list goes on.
Higher Education Predictions 2023, Part 2: Debt Forgiveness Flounders & More Coursera CutsÂ
In Part 1 of my annual predictions post I forecast no enrollment boosting recession in 2023. How should colleges respond?
Higher Education Predictions 2023, Part 1: No Enrollment-Boosting Recession
My three 2023 predictions offer a big picture take on ways forward. The first concerns the economy and its impact on higher education.