Search and Shape Your Incoming Class Year Over Year
Leverage the largest sole-source proprietary database from the Encoura and ACT college planning programs to access over 8 million student profiles. Shape your recruiting efforts around specific student populations by taking advantage of over 35 strategic filters.
Class Planner equips you to search and shape your class through the combined data set and predictive modeling proven to boost enrollment.
Our Best-Practice Solutions to Shape Your Class
Easily build your ideal pool of prospective students by filtering your student search by demographics, academics, or student interests.
Connect with Students Most Likely to Enroll at Your Institution
Strengthen your strategies in existing markets with Encoura’s Smart+® predictive model to better predict specific student enrollment with accuracy you can depend on. Leverage Eduventures’ Student Mindsets™ to focus your recruiting efforts on students with college motivations and expectations that align with your institution’s identity.
Smart+ Predictive Model
Track how your students are moving through the funnel according to their Encoura Smart+ Predictive Model score.
Our Best-Practice Solutions to Connect with Students Most Likely to Enroll
Smart+ Predictive Model
Focus your recruiting efforts on students most likely to enroll with Smart+, the only predictive model that assigns a score to millions of students nationwide to determine their likelihood to enroll—all before you purchase your search list.
Identify New Market Opportunities
Widen your student search possibilities with Encoura’s Opportunity Models. Break into new markets with data science that connects you with students before your competitors and that identifies students most likely to travel for college.
Connect with prospective students in new markets by setting your opportunity model score range in Encoura’s Class Planner.
Our Best-Practice Solutions to Reach New Markets
Opportunity Model: Opportunity Score
Identify students with a higher likelihood of interest in schools like yours to connect with students before they inquire to those similar schools.
Engage Parents/Guardians to Better Reach Prospective Students
Strengthen your prospective student and family engagement up to 5x with outreach to the whole household. Access the only double-validated parent/guardian data in the country, learn what matters most to parents/guardians, and personalize messaging with parent/guardian personas through Encoura’s parent/guardian profiles and research.
Prospective Parent Research™
Get insight into the preferences and expectations of parents/guardians of college-bound high school seniors, juniors, and sophomores. Applying Prospective Parent Research to your outreach personalizes your in-person and virtual engagement of families to ensure you deliver the information most important to making their decisions.
Our Best-Practice Solutions to Reach Students’ Families
96% of parents/guardians prefer to hear directly from colleges, many as early as their students’ sophomore years in high school. With parent/guardian emails now available to you to supplement your prospective student outreach, you can engage families earlier in the recruitment process.