Encoura Case Study: University of Nebraska-Lincoln
Keeping in Mind What Students Really Value
Challenge
- Pandemic limited traditional recruitment methods
- Communication to students needed at exact right time in decision-making process
Solution
- ACT® | NRCCUA® Digital Solutions
- Eduventures® Student Mindsets™
Benefits
- Website engagement 5 times higher than with previous campaigns
- Student communications customized to what they individually value most in a college
- Thousands of new students visited website
- Highest levels of in-state student post-view and post-click interactions
- Delivering the right message at the right time in students’ decision-making processes