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Case Study

Encoura Case Study: University of Nebraska-Lincoln

Keeping in Mind What Students Really Value

Challenge

  • Pandemic limited traditional recruitment methods
  • Communication to students needed at exact right time in decision-making process

Solution

  • ACT® | NRCCUA® Digital Solutions
  • Eduventures® Student Mindsets™

Benefits

  • Website engagement 5 times higher than with previous campaigns
  • Student communications customized to what they individually value most in a college 
  • Thousands of new students visited website
  • Highest levels of in-state student post-view and post-click interactions 
  • Delivering the right message at the right time in students’ decision-making processes