Case Study

Encoura Case Study: University of Nebraska-Lincoln

Keeping in Mind What Students Really Value

Challenge

Pandemic limited traditional recruitment methods
Communication to students needed at exact right time in decision-making process

Solution

ACT® | NRCCUA® Digital Solutions
Eduventures® Student Mindsets™

Benefits

Website engagement 5 times higher than with previous campaigns
Student communications customized to what they individually value most in a college
Thousands of new students visited website
Highest levels of in-state student post-view and post-click interactions
Delivering the right message at the right time in students’ decision-making processes

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