University of Nebraska–Lincoln had a solid marketing strategy that always received strong student interest. Like all institutions across the nation in 2020, however, the team’s tried and true methods of communicating with these students were incredibly disrupted with the rise of the COVID-19 pandemic. The enrollment marketing team knew that if it could deliver customized messages to students based on their interests and goals, they could still bring in their best-fit class.
- Encoura® Digital Solutions
- Eduventures® Student Mindsets™
Encoura teamed up with the University of Nebraska–Lincoln to deliver a digital strategy that aligned perfectly with their brand. The university’s identity and top priority was understanding each prospective student in order to engage and support them while caring for them as a person, and Encoura had just the research and digital solutions to achieve that.
Together, Encoura and Nebraska identified the university’s top student personas, produced digital direct response ads, delivered psychographically segmented email campaigns, and created optimized webpages.
Strategic Enrollment Consulting
Funnel & Market Analysis
Encoura Combined Dataset
Smart+® Predictive Model
Custom Audience Targeting
Custom Landing Pages
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Encoura Digital Solutions is ready to connect with you to get started on your best digital undergraduate marketing strategy. Stop looking for enrollment marketing agencies for undergrad programs, and schedule a meeting today!