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The Impact of Facebook’s Advertising Changes on Enrollment

The Future of Student Engagement

Find and Engage Your Best-Fit Students

Reach Gen Z where they are—on their favorite apps and devices—with ACT | NRCCUA Digital Solutions.

Evolve Your Digital Marketing Strategy to Reach Gen Z

How you engage with prospective students and their families needs to evolve with emerging media trends. As a team of experienced enrollment leaders, we work in tandem with your traditional engagement methods and provide targeted digital media strategies to help you navigate the ever-changing digital landscape.

We create turn-key solutions with innovative marketing communications, taking you from lead generation, to market research, through media planning and creative services, all while providing detailed reporting along the way. Your dedicated media strategist will work alongside you, adjusting campaigns and keeping up with market changes.

We’ll ensure you meet your institution’s enrollment goals by keeping your mobile, social, and digital media strategies fresh.

Lead Generation

Z

Project Closure

Creative Design

Data Reporting

We create turn-key solutions with innovative marketing communications, taking you from lead generation, to market research, through media planning and creative services, all while providing detailed reporting along the way. Your dedicated media strategist will work alongside you, adjusting campaigns and keeping up with market changes.

We’ll ensure you meet your institution’s enrollment goals by keeping your mobile, social, and digital media strategies fresh.

Related reading

The Impact of Facebook's Advertising Changes on Higher Education Marketing

The Impact of Facebook’s Advertising Changes on Enrollment

Custom Audience Targeting Launches Enrollment over Pre-Pandemic Benchmarks

Custom Audience Targeting Launches Enrollment Past Pre-Pandemic Benchmarks

Our Favorite Digital Enrollment Drivers

Next-Gen Custom Audience Targeting

Takes students you know and reaches them with high frequency over their most used platforms and devices (smartphones, laptops, tablets).

Programmatic Audio Advertising

Leverages Spotify, Pandora, iHeartRadio, etc. Ability to target by age, geography, and genre of music.

YouTube Pre-Roll Advertising

Ability to target teens looking for colleges or transfer schools. Puts your video message in front of tens of thousands of cohorts efficiently.

Search Engine Marketing

Most efficient means of getting your message in front of people who are actively shopping for education through Google searches. A cost-per-click strategy.

TikTok Audience-Based Advertising

Reaches a predominantly teen audience in your target market.

Connected TV (Over-the-Top (OTT)) Advertising

Leverages OTT platforms including Hulu, Sling, Vudu, and Xbox. Ability to target by age, geography, and an interest in education. Reaches students and parents at home.

Case Studies

Webinars

Facebook Is Changing the Digital Marketing Game. What’s Your Audible?

Facebook announced they will reduce the types of ads marketers can show to teenage users (under 18) across their platforms—taking both Facebook and Instagram out of play for interest-based targeting. What should your enrollment team’s next move be?

Making the Class: How to Measure the Success of Your Digital
Media Dollars

You’ve already invested in digital media to enroll Gen Z. But how do you accurately measure the success of any one campaign and what metrics really matter as you look to improve engagement with prospective students?

Request a Meeting with a Digital Solutions Consultant

Our digital partners receive a complimentary report that stacks your institution’s online presence against your peers and identifies new opportunities to reach prospective students.