for Your Institution
Encoura leverages the latest digital technologies to help you make meaningful connections. Explore the technologies below, and schedule a time to connect with us. We'll collaborate on a plan to help you reach your goals.
Custom Audience Targeting (CAT)
Take the students you know and reach them with high frequency over their most used platforms and devices.
Leverage Pandora, Spotify, iHeartRadio, etc. to reach prospects via their age, geography, and music genre.
Target prospects looking for colleges or transfer schools—through ads that can’t initially be skipped—before their chosen video begins.
Search Engine Marketing (SEM)
Get your message in front of people who are actively “shopping” for education via their searches on Google and Bing.
Search Keyword Retargeting
Create a custom audience—for ongoing targeting—based on students search keyword behavior.
Increase your institution’s exposure to a predominantly teen Gen Z audience in your target market.
Reach and target students and adults at home through platforms like Hulu, Sling, Vudu, and Xbox.
Grow and shape your class by using a list of students you know to find more prospective students like them.
Place a virtual boundary around high schools, events, and more to target students and their families.
Drive actions and enrollment by showing previous visitors your institution’s website again.
Reach students with targeted messaging, like specific programs, based on their interests.
Build Your Brand and Engage Across All Audiences
We're excited to partner with you to reach the right audiences with ads that stand out on feeds, helping you reach your goals.
Want to learn more?
Let’s chat! Our team is happy to answer questions and talk about which solutions are a match for your institution as we get to know your unique needs.