How Search Keyword Retargeting Works
For example, let’s say a student—or their parent—is searching for undergraduate business programs in the Midwest. Knowing this, your institution can create a keyword list with terms that are most relevant to your program so that it’s discovered based on those keywords.
Because search keyword retargeting reaches prospective students while they’re “in the market,” it’s a proven top-of-the-funnel strategy. You can use this tactic to not only market your programs, but to also push prospective students to applications, events, and more.
Albright College used a static ad to reach prospective students who were searching for post-college careers and real-world experiences on campus.
Search keyword retargeting ads can be specific to programs; Elmira College targeted prospects who had a specific interest in fashion.
Let’s Talk Search Keyword Retargeting
We want to help your team reach prospective students through Search Keyword Retargeting. Use the calendar below to select a time that works best for your schedule.