Innovative Digital Marketing Solutions to Advance Your College Fundraising Campaign

Develop and execute a community and alumni fundraising campaign with Encoura Digital Solutions that achieves your institution’s goals.

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Highlight Your Institution’s Vision to Inspire Giving

People give to causes that excite them and values they can stand behind. Share your leadership’s vision for how the funds you raise will be spent in order to motivate your alumni and community members to donate.

Our Best-Practice Solutions to Inspire Giving

Custom Audience Targeting

Invite individuals to be part of the solution–whether that’s a new building, scholarships, or something else–by reminding them of the difference they can make, even while they’re scrolling through their favorite apps.

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Geofencing

Strategically target events where people have a heart for education or your institution specifically to deliver geofencing ads that provide attendees with a way to give back. Remind people of your school’s values that resonate with them.

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Reach Alumni Who Have Grown Distant

Reconnect with your alumni through college fundraising digital marketing whose messaging reignites their school pride. Help them see how their gift can help them leave a lasting mark on your institution.

Our Best-Practice Solutions to Keep Alumni Proud

Short Video

Create short videos that interweave the campus history your alumni remember with new aspects of your institution to highlight how your alumni will always be an important part of your student body, even as your college evolves.

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Custom Audience Targeting

Announce institution wins or exciting news with marketing that communicates directly with your alumni and encourages them to engage with a call to action.

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Assure People That Every Gift Counts

When only large alumni gifts make news headlines, some individuals may think smaller gifts are unnecessary or don’t matter to an alumni fundraising campaign. Challenge these assumptions by delivering digital marketing that assures them that any gift can make a difference.

Our Best-Practice Solutions to Keep Alumni Connected to Each Other

Short Video

Feature highlights from a specific graduation year in order to encourage nostalgia and inspire alumni to connect with others who attended your institution with them. Remember to include specific calls to action of how you want to facilitate these connections between alumni!

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Custom Audience Targeting

Repeatedly remind alumni that their gift is individually appreciated by communicating directly to them with these targeted ads. Choose words that creatively and strategically make them reflect on the role they can still play with your institution.

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Get Started

Encoura Digital Solutions is ready to connect with you to get started on your best enrollment inquiry generation strategy. Reach out to us today!