Proven Solutions to Meet Your Graduate & Adult Student Recruitment Goals

Give your prospective students the confidence to apply to your institution with graduate & adult enrollment marketing that boosts their engagement and reaches them at the right time in their decision-making process.

Complimentary Resource: Empower your teams with an action plan for How to Reach Graduate & Adult Learners.

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Engage Students Most Likely to Apply to Your Institution

Showcase your institution’s identity and values in order to engage prospective graduate students most likely to have future goals that align with your programs.

CUSTOMIZED CREATIVE SOLUTIONS

Culinary Institute of America

CIA teamed up with Encoura Digital Solutions to deliver digital marketing that highlighted their hands-on experience and team-based approach to learning to attract students looking for programs with those opportunities.

Our Best-Practice Solutions to Engage Students Most Likely to Apply

Short Video

Take advantage of adults’ downtime—making yourself relevant and memorable—by running video ads on Instagram and TikTok. Encourage them to apply by highlighting current graduate students’ experiences.

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YouTube Pre-Roll

Feature aspects of your program through brief video ads that speak to specific students’ dreams and desires for graduate school to encourage them to fill out an application.

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Deliver the Right Information to Students Considering Applying

As an enrollment leader, you know that an important aspect of recruiting for graduate programs is successfully delivering the information students need in the moment they need it. Let us help you communicate your institution’s critical messaging in a way that will be best received by your students.

CUSTOMIZED CREATIVE SOLUTIONS

Northeastern State University

Encourage students to make filling out your application a priority by reminding them when you’re classes start, like Encoura Digital Solutions did here for NSU.

Our Best-Practice Solutions to Deliver Essential Information

Website Retargeting

Remind prospective students of important information–like financial aid and application deadlines–when they navigate to other websites.

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Custom Audience Targeting

Deliver your messaging directly to adults who have connected with you so that these students know it’s time to apply and can continue to feel confident about their fit in your programs.

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Share Your Institutional Identity or Brand to Assure Students They Belong

Brand awareness is a crucial first step in any graduate recruitment strategy, but ensuring adults relate to your institution’s identity will encourage them to actually apply. Help prospective graduate students see themselves fitting in at your school by highlighting your current students’ experiences.

CUSTOMIZED CREATIVE SOLUTIONS

Elmira College

Give prospective graduate students an inside look into your institution with videos featuring current students, program benefits, campus, and a welcoming message–like Elmira College did in this video they produced with Encoura Digital Solutions.

Our Best-Practice Solutions to Convey Your Institution’s Identity

Streaming TV

Expand your reach by showcasing who you are to adults at home through platforms like Hulu, Sling, Vudu, and Xbox.

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Short Video

Engage prospective graduate students on their favorite social media platforms with short video advertising that highlights your graduate programs’ strengths.

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Assure Prospective Students They Can Succeed

Life happens. Inquiry students can have strong intentions of enrolling in your graduate programs, but something comes up which causes them to miss your application window. Similarly, other students may have had plans to attend, but then become uncertain and evasive when the time comes to officially apply. Stay connected with these students through digital marketing that assures them they can succeed at your institution and achieve their goals.

CUSTOMIZED CREATIVE SOLUTIONS

Evangel University

Assure students they can succeed by reminding them that they can achieve their goal in a specific amount of time and on their schedule, like Evangel University did here when they teamed up with Encoura Digital Solutions.

Our Best-Practice Solutions to Comfort Hesitant Students

Custom Audience Targeting

Communicate directly to your inquiries in order to stay engaged with them throughout their graduate program search process. Speak directly to what matters most to these students to assure them that they can achieve their goals.

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YouTube Pre-Roll

Remind your prospective students of the value of your graduate programs. Share stories from current students or alumni to help these students visualize themselves continuing their education at your institution.

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Get Started

Encoura Digital Solutions is ready to connect with you to get started on your best enrollment inquiry generation strategy. Reach out to us today!