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Huston-Tillotson University resolved to strengthen its traditional and adult application generation efforts through connecting with the right students in the right markets.

USC Rossier planned to turn around its declining enrollment with customized market research and digital marketing solutions. This pivot in strategy led to a 100% increase in program applications.

The University of Nebraska-Lincoln launched digital engagement and email campaigns to connect with prospective students at their specific stages of enrollment. Along with increased engagement, these campaigns resulted in the highest levels of in-state student post-view and post-click interactions.

Cairn University strategically targeted best-fit students with geofencing. This empowered the team to use funnel data more effectively and led to an increase in enrollment over the last two years—including 17% in the first year.

Randolph—Macon pivoted their focus to digital marketing, allowing them to interact with students on their mobile devices and social media. This not only led to an increase in first-year student applications, but also in overall enrollment from the previous year.

Graduate/Adult COVID-19 required Anderson University to re-evaluate their marketing strategy, which meant shifting their digital efforts to Custom Audience Targeting, social media, and TV ads. This led to increased 2020 numbers for non-traditional and graduate enrollment— 23% in summer and 16% in fall.

Post Hurricane Harvey, the University of Houston’s admissions department utilized digital solutions to reach out to and stay connected with students. Their package of solutions resulted in an increase in applications in both Dallas and Austin.

Through targeting the right students in its recruiting and marketing, the Reinhardt team has developed a new ownership of its brand messaging and digital marketing, increased the academic level of its applicants, and surpassed its previous year’s deposits for the second consecutive year.