Powerful Digital Marketing Solutions for Improving Admissions Yield & Preventing Melt

Students have confirmed their interest in your school by applying. Ensure they make it to enrollment day with

a trustworthy enrollment partner—Encoura Digital

Solutions—working as an extension of your team

with successful admissions yield strategies.

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Assure Admitted Students That Your Institution is the Best Fit for Them

Brand awareness is a crucial first step in inquiry generation, but ensuring students relate to your institution’s identity is even more important to strengthen yield and avoid admissions melt. Help these students hear from current students and see themselves fitting in at your school.

CUSTOMIZED CREATIVE SOLUTIONS

North Central University

Get admitted students excited for the upcoming semester while they scroll TikTok with videos that remind them of the opportunities and students awaiting them, like Encoura Digital Solutions did for North Central University here.

Our Best-Practice Solutions to Showcase Your Institution as the Best

Short Video

Take advantage of prospective students’ downtime—making yourself relevant and memorable—by running video ads on TikTok and Snapchat. Give students a peek into what life at your school looks like.

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YouTube Pre-Roll

Help students imagine their community at your institution through videos featuring current students. Seeing students like themselves succeeding at your college gives them confidence they are making the right choice.

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Highlight Your Institution’s Value

Improving admissions yield requires removing obstacles and objections, including cost. Help students cross the finish line to your institution by giving them confidence of the experience and education they’ll receive for their investment.

CUSTOMIZED CREATIVE SOLUTIONS

Florida State College at Jacksonville

Ease any lingering concerns of your admitted students by reminding them that you have financial aid to support them and a track record of graduate career success, like FSU did here through their partner Encoura Digital Solutions.

Our Best-Practice Solutions to Communicate Value

Short Video

Share important information–like financial aid opportunities–with students through short video ads that keep them certain of your institution’s value.

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Custom Audience Targeting

Deliver your messaging directly to your admitted students so they know what they’ll gain from an education at your institution and they continue to feel confident about their decision to enroll.

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Communicate Your Distinctiveness as an Institution

Walk your students through to the enrollment finish line by giving them confidence in their decision to make your institution home over other institutions they’re considering. Highlight the aspects of your institution that separate you from your competition to maximize yield and minimize admissions melt.

CUSTOMIZED CREATIVE SOLUTIONS

Doane University

Encoura Digital Solutions leveraged Doane University’s strength of preparing students with Exploration and Meaning Mindsets who want to graduate with purpose. Create ads like these to show students that your institution is uniquely positioned to help them achieve their educational and personal goals.

Our Best-Practice Solutions to Feature Your Institution’s Distinctiveness

YouTube Pre-Roll

Give prospective students a view into your institution’s values or history through short video ads that engage them on the number one social platform used for college search.

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Streaming TV

Showcase your institutional distinctiveness to students and adults at home through platforms like Hulu, Sling, Vudu, and Xbox.

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Engage Admitted Students’ Families

Eighty-seven percent of today’s students rely moderately to heavily on family support through their college search journeys. Make sure that you are engaging siblings and parents/guardians to assure them your institution is a fit for their student.

Communicate Your Distinctiveness as an Institution

CUSTOMIZED CREATIVE SOLUTIONS

Cornell College

Invite the whole prospective family to become part of your institution by sending welcoming ads, like this one Encoura Digital Solutions ran with Cornell College, to your admitted student and their family members.

Best Practice Tactics for Family Engagement

Residential Targeting

Multiply your engagement with admitted students by engaging all mobile devices in your students’ homes. Communicate family events or important information to keep the entire household involved in the college search journey.

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Custom Audience Targeting

Focus your outreach directly to parents/guardians in order to engage the people who are playing an ever-increasing role in the college search process. Speak directly to what matters most to them–including cost and financial aid–to enable them to support their students.

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Get Started

Encoura Digital Solutions is ready to connect with you to get started on your best enrollment inquiry generation strategy. Reach out to us today!