How YouTube Pre-Roll Works
For example, let’s say you wanted to share a clip about an upcoming event—like a college fair. With YouTube Pre-Roll, you can target the right students at the right time in a format that resonates with them.
Because YouTube Pre-Roll ads can’t be initially skipped, viewers must wait at least five seconds before they choose to skip—which gives your institution uninterrupted time to entice prospective students to complete and act on the ad.
Salem State University
Salem State University used a 15 second YouTube Pre-Roll video to showcase aspects of their social and academic environments on campus. It’s easy to adapt your previously created college recruitment videos to run via YouTube Pre-Roll.
Alma College used YouTube Pre-Roll ads to reach—and resonate with—prospective transfer students by sharing current on-campus student images and mission-driven content. This higher education video marketing tactic was adapted with Gen Z in mind.
Let’s Talk Custom YouTube Pre-Roll
We want to help your team reach prospective students using YouTube Pre-Roll. Use the calendar below to select a time that works best for your schedule.