Forward-Thinking Digital Marketing Solutions to Advance Your Alumni Engagement Program

Establish and execute an alumni engagement strategic plan with Encoura Digital Solutions that excites your alumni about their community and school pride.

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Keep in Touch with Alumni Who Don’t Update Their Contact Info

Even well-intentioned alumni can forget to reach out to their alma maters to update their addresses and phone numbers to stay connected. It’s crucial you engage with your alumni where they spend the most time–on their favorite mobile apps–to maintain long-term relationships.

Our Best-Practice Solutions to Stay Connected Long-Term

Custom Audience Targeting

Communicate directly with your alumni with graphics that heighten their school pride and boost their sense of community with both current students and fellow alumni. Encoura Digital Solutions will help you stay connected to alumni whose home addresses or phone numbers change after they leave your institution.

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Geofencing

Reconnect with alumni with whom you’ve lost touch by geofencing alumni events taking place on your campus or remotely.

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Keep Alumni Feeling Connected to Your Institution

Many alumni are full of school pride shortly after graduation; but as they progress in their career, college can feel like a distant memory. Ensure that your alumni continue to feel connected to and important to your institution by keeping them updated and engaged.

Our Best-Practice Solutions to Keep Alumni Proud

Short Video

Create short videos that interweave the campus history your alumni remember with new aspects of your institution to highlight how your alumni will always be an important part of your student body, even as your college evolves.

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Custom Audience Targeting

Announce institution wins or exciting news with marketing that communicates directly with your alumni and encourages them to engage with a call to action.

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Maintain Strong Relationships Between Alumni

Whether you’d like to grow relationships between alumni of different graduating classes or alumni of the same year who may be growing apart, digital marketing can be the perfect catalyst to spark engagement that continues in sustained communication.

Our Best-Practice Solutions to Keep Alumni Connected to Each Other

Youtube Pre-Roll

Take advantage of ads that play before selected YouTube videos to invite your alumni to alumni events, online groups, or other networking opportunities.

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Short Video

Feature highlights from a specific graduation year in order to encourage nostalgia and inspire alumni to connect with others who attended your institution with them. Remember to include specific calls to action of how you want to facilitate these connections between alumni!

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Get Started

Encoura Digital Solutions is ready to connect with you to get started on your best enrollment inquiry generation strategy. Reach out to us today!