How Digital Video Advertising Works
For example, let’s say you wanted to share clips from the best spots on your campus. You can choose a goal, for example—website views—to get students to sign up for a tour.
Because video ads target your main demographic, we find they have the highest click-through rate for any video strategy and a 90% view rate (specific to TikTok), making this an effective platform to reach your goals.
In this higher education TikTok video spot, Elmira College specifically focused on promoting their one-year Master's Degree in Education. This spot promoted affordability and flexibility for prospective adult learners.
Keuka College used this spot to promote outcomes–careers and leadership opportunities—to speak directly to prospective students. The College ended the spot by promoting their “Best College” awards, which reinforced their promoted outcomes.
Northern Kentucky University
Encouraging prospective students to forge their own path while creating a sense of belonging on campus was the main focus of this Northern Kentucky University application promotion spot.
Let’s Talk Digital Video Advertising
We want to help your team reach prospective students using video on their favorite platforms. Use the calendar below to select a time that works best for your schedule.