Welcome to part three of Eduventures’ Year in Review for 2020! In part one, Chief Research Officer, Richard Garrett, reviewed his higher ed predictions for 2020. In part two, our Analysts shared what they learned in higher ed this year. This week, we reveal our Top 10 Wake-Up Calls of the year!

Dear Readers,

A look back at our 2020 Wake-Up Calls is nothing less than head-spinning: a spring lockdown triggering a national experiment in remote learning and virtual recruitment bleeds into the most uncertain—and, in many cases, disappointing—yield seasons of our careers. Week by week, these posts tell this story through the eyes of bewildered students and the schools scrambling to serve them.

Perhaps the best thing we can say about 2020 is that it shook us from our routines. It challenged long-held—and often untested—truths about learning modality, recruiting practice, the course of student demand, technology preparedness, academic program needs, and more. We will not go back to the way things were.

As this challenging year comes to a close, Eduventures Research remembers with sadness its many casualties: the more than 300,000 lives lost, the thousands who lost the opportunity to attend school, the colleagues who lost their jobs.

We also look forward, with more experience and perspective. We’ll be back in January to turn the page with our predictions for 2021. Until then, we leave you with the Top 10 Wake-Up Calls of 2020. We hope their insights will help guide your work into the New Year—or at least remind you of how far you’ve come.

Wishing you and your loved ones health and hope this holiday season.

With gratitude,

Cara Quackenbush

Eduventures Senior Vice President of Research at ACT | NRCCUA


Top 10 Eduventures Wake-Up Calls of 2020

Tuesday, January 19, 2021 at 2PM ET/1PM CT

You’ve already invested in digital media to enroll Gen Z. But how do you accurately measure the success of any one campaign and what metrics really matter as you look to improve engagement with prospective students?

In this session, we’ll share key insights on how Gen Z really uses media—why the results you’re looking for aren’t exactly linear—how to cope with those results—and better yet, how to celebrate them. You’ll learn the full portfolio of emerging media you should be leveraging, gain a better understanding of the true ROI you’re getting from your current digital efforts, and key traps to avoid moving forward so that you can make your next class.

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