Connecting Data & Enrollment Goals to Serve Students

University of Arizona & Encoura

The University of Arizona leveraged its enrollment technology, the Encoura Platform, to get the in-depth location insights and enrollment consulting it needed to strategically engage new out-of-state markets. They also employed the new data to better understand different student segments, define a more effective strategy for student search orders, and personalize student communications to boost engagement. With the resources to focus on the most important student and market data for these strategies, the University of Arizona expertly set itself up for success to shape the next class.