Empowering an Entire Campus with Student Research

Challenge

With commitments to student success, transformative research and creativity, and service to the state and beyond, Indiana University Bloomington (IU) is the flagship residential, doctoral-extensive campus of Indiana University. In line with its vision to stay “on the course of greatness,” IU Bloomington’s enrollment teams came into the last recruitment year ready to develop a successful enrollment strategy that would achieve their goals. One of their main strategic priorities was to leverage the latest student research to ensure their most effective engagement throughout the year.

Solution

Each year, the IU enrollment leaders prepare resources for their teams and campus partners to empower them to recruit and engage prospective students. Going into this last cycle, they tapped into their partnership with Eduventures® to achieve this goal. They leveraged the Eduventures Prospective Student Brand Research and Admitted Student Research in combination with their own enrollment data to develop student profiles that included Student Mindsets, enrollment drivers, demographics, and trend data–all of which they segmented specifically for each academic unit. Additionally, the enrollment leaders professionally developed their staff with training in the Encoura Platform and invited an Eduventures Principal Analyst to host a forum for the entire campus, infusing data and a renewed passion for supporting students into the university.