Case Study

Encoura Case Study: Randolph-Macon College

Connecting with Students in a Pandemic

Challenge

  • Local community college closures negatively affected transfer recruitment
  • Students & families reconsidering college plans in light of a pandemic

Solution

  • ACT® | NRCCUA® Digital Solutions: Next-Gen Custom Audience Targeting
  • Digital Solutions: YouTube
  • Digital Solutions Advising
  • Integrated Digital Solutions with existing email communications

Benefits

  • 23% increase in summer 2020 non-traditional & graduate enrollment
  • 16% increase in fall 2020 non-traditional & graduate enrollment
  • Expanded market reach resulting in an increased number of out-of-state inquiries
  • Enhanced marketing to technical school students about articulation agreements