Case Study

Encoura Case Study: Randolph-Macon College

Connecting with Students in a Pandemic

Challenge

  • Local community college closures negatively affected transfer recruitment
  • Students & families reconsidering college plans in light of a pandemic

Solution

  • Encoura Digital Solutions: Next-Gen Custom Audience Targeting
  • Digital Solutions: YouTube
  • Digital Solutions Advising
  • Integrated Digital Solutions with existing email communications

Benefits

  • Campus visit numbers exceeded expectations
  • Increased first-year student application generation
  • Overall enrollment increased from previous year