How Affinity Audiences Work
For example, let’s say your college wants to advertise your sports medicine program. By targeting prospective students with an affinity for sports and fitness, your institution can encourage this audience to take their love of sports to the next level with your program.
Because affinity audience tactics allow for narrow targeting based on interests, you’re more likely to get prospective students to take action as they have a love for the topic you’re advertising to them.
New England Institute of Technology
The New England Institute of Technology used affinity audience advertising to target prospective students who have an interest in technology. As an institution with hands-on tech-based programs, the choice of a video game visual further entices that interest group to take action.
University of Nebraska-Lincoln
The University of Nebraska-Lincoln used a static ad that led to a video-based landing page to reach students with an interest in their media programs. By further watching their day-in-the-life video, prospective students can better understand what it’s like to be a current student in their program.
Let’s Talk Affinity Audiences
We want to help your team reach prospective students using Affinity Audiences. Use the calendar below to select a time that works best for your schedule.