How Website Retargeting Works
For example, let’s say a student previously engaged with your email that had a call-to-action on a landing page that promoted campus visits. Instead of registering, that student navigated away from your website. With website retargeting, you can re-engage prospects who previously visited your website, but did not complete a conversion.
Because these prospects have previously demonstrated their interest in your institution—it’s important to remind them of your value through additional targeted messages that get them to convert. This tactic can be used throughout the enrollment funnel to keep students engaged.
Northeastern State University
In Northeastern State University’s retargeting ad, they’re reminding prospective students of the start of their spring semester. Including a date in retargeting ads reminds your audience to take action by a specific time.
University of Houston
The University of Houston’s retargeting ad uses aspirational messaging to entice prospective students to come back to their website to learn more. When beginning website retargeting strategies, this type of messaging is effective in gaining website views.
Let’s Talk Website Retargeting
We want to help your team reach prospective students using website retargeting tactics. Use the calendar below to select a time that works best for your schedule.