Re-engage Prospective Students with Website Retargeting

Think about the last time you searched the web with intent to buy something—like a new pair of shoes. Then think about what happened the next time you logged on to Facebook or Instagram; that pair of shoes appeared as an ad. Now, imagine you could stay connected with students who have visited your website—after they leave it—by serving them ads on top platforms that get them to visit again and take action.

For example, let’s say a student previously engaged with your email that had a call-to-action on a landing page that promoted campus visits. Instead of registering, that student navigated away from your website. With website retargeting, you can re-engage prospects who previously visited your website, but did not complete a conversion.

Because these prospects have previously demonstrated their interest in your institution—it’s important to remind them of your value through additional targeted messages that get them to convert. This tactic can be used throughout the enrollment funnel to keep students engaged.