How Predictive Audiences Work
For example, let’s say you wanted to recruit more first generation students from your state. You can use those students’ characteristics to find a lookalike audience who would also be interested in your institution.
Because predictive audiences use and build upon the data you already have, they often have a higher likelihood of success — 2x the engagement vs. other branding strategies, which can help your team reach enrollment goals faster.
Additionally, further predictive audience tactics use your institution’s historical data to make predictions for the future. For this, let’s say you wanted to build a predictive audience based on the individuals who have previously visited your journalism college’s .edu page. You can use information on these visitors to find more prospective students like them.
Salem State University
Located in Salem, Massachusetts, Salem State University used Spanish ads—with a website call to action—to help prospective students learn more about why their campus is different.
University of the Ozarks
University of the Ozarks used Snapchat video-based ads to get their predictive audience(s) to explore their future on the college’s website.
Let’s Talk Predictive Audiences
We want to help your team reach prospective students using Predictive Audiences. Use the calendar below to select a time that works best for your schedule.