Reach Students on the Platforms and Devices They Use the Most

Our solutions are designed to not only reach Gen Z on their desired platforms—but to also get in front of them more than once so they’ll take action. We’ll work with you to leverage the tactics that fit best your marketing strategy and set you up for enrollment success.

Solutions Customized for Your Institution

Encoura leverages the latest digital technologies to help you make meaningful connections. Explore the technologies below, and schedule a time to connect with us. We'll collaborate on a plan to help you reach your goals.

Custom Audience Targeting (CAT)

Take the students you know and reach them with high frequency over their most used platforms and devices.

Streaming Audio

Leverage Pandora, Spotify, iHeartRadio, etc. to reach prospects via their age, geography, and music genre.

YouTube Pre-Roll

Target prospects looking for colleges or transfer schools—through ads that can’t initially be skipped—before their chosen video begins.

Search Engine Marketing (SEM)

Get your message in front of people who are actively “shopping” for education via their searches on Google and Bing.

Search Keyword Retargeting

Create a custom audience—for ongoing targeting—based on students' search keyword behavior.

Short Video

Market your institution to students and their families at home on the platforms and devices they use the most.

Streaming TV

Reach and target students and adults at home through platforms like Hulu, Sling, Vudu, and Xbox.

Predictive Audiences

Grow and shape your class by using a list of students you know to find more prospective students like them.

Geofencing

Place a virtual boundary around high schools, events, and more to target students and their families.

Website Retargeting

Drive actions and enrollment by showing previous visitors your institution’s website again.

Affinity Audiences

Reach students with targeted messaging, like specific programs, based on their interests.

Residential Targeting

Market your institution to students and their families at home on the platforms and devices they use the most.

Blueprinting

With blueprinting, your institution can reach prospective transfer students based on a past location.

Adult Prospect Pool

Enrich your current funnel data and connect with new prospective adult students who have opted in to receive communications.

Build Your Brand and Engage Across All Audiences

We're excited to partner with you to reach the right audiences with ads that stand out on feeds, helping you reach your goals.

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See Success Stories

Your dedicated media strategist will work alongside you, adjusting campaigns and keeping up with market changes.

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Undergraduate Learners

Our team has the expertise—and results—on creative elements that work. We can provide copy and design for your ads or mock-up your ideas; think of us as your higher education digital marketing agency.

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Graduate and Adult Learners

We provide results in real-time, which means you can track the success of your campaigns throughout their cycle. This also allows us to make changes that can lead to higher results.

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Alumni and Advancement

We understand that you want a partner who can move as fast as digital does. We’ll work on a timeline that ensures you’re reaching students as soon as possible.

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Have questions? Want to learn more?

Let’s chat! Our team is happy to answer questions and talk about which solutions are a match for your institution as we get to know your unique needs.