BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 16.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VTIMEZONE TZID:Pacific Standard Time BEGIN:STANDARD DTSTART:16011104T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 END:STANDARD BEGIN:DAYLIGHT DTSTART:16010311T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CLASS:PUBLIC CREATED:20231023T220256Z DESCRIPTION:Tuesday\, November 7 from 3:30pm - 4:30pm\nCowlitz Room #502\, Hyatt Regency Seattle\nHow many times have you said\, “I want to reach h igh school students earlier” or “I’d like more sophomores in my funn el?” This conversation often stalls because these seemingly-achievable g oals express a more difficult challenge: shifting from a junior- and senio r-weighted search to one that finds students as sophomores\, freshmen\, an d even 8th graders requires strategy\, buy-in\, and execution from each co rner of enrollment management. This session will address how one universit y partnered with Encoura to implement a clear strategy that focused the en rollment team’s attention\, resources\, and personnel on early high scho olers and middle schoolers – all without losing sight of the incoming fr eshman class. We’ll discuss:\n- Strategies: Why reorient your search and marketing? What data and vendor resources can you draw on? \n- Risks: Wha t can go wrong – and how to avoid it! \n- Costs: Can you do more with un derclassmen without sacrificing your goals with seniors? \n- Outcomes: Wha t benefits can an institution experience – and what stages lie ahead? \n Presenter: Bethany Moran\, VP West\, Higher Education Consultant Group\, E ncoura \n \n DTEND;TZID="Pacific Standard Time":20231107T163000 DTSTAMP:20231023T220256Z DTSTART;TZID="Pacific Standard Time":20231107T153000 LAST-MODIFIED:20231023T220256Z LOCATION:Cowlitz Room #502\, Hyatt Regency Seattle PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:Flipping the Funnel: Shifting Enrollment Marketing t o Find and Recruit Students Before the Junior Year TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E0080000000080362C01C205DA01000000000000000 010000000DB570EF9382DE549914A9772557B10DC X-ALT-DESC;FMTTYPE=text/html:

Tuesday\, November 7 from 3:30pm - 4:30pm< /o:p>

Cowlitz Room #502\, Hyat t Regency Seattle

H ow many times have you said\, “\;I want to reach high school students earlier”\; or “\;I’\;d like more sophomores in my funnel?& #8221\; This conversation often stalls because these seemingly-achievable goals express a more difficult challenge: shifting from a junior- and seni or-weighted search to one that finds students as sophomores\, freshmen\, a nd even 8th graders requires strategy\, buy-in\, and execution from each c orner of enrollment management. This session will address how one universi ty partnered with Encoura to implement a clear strategy that focused the e nrollment team’\;s attention\, resources\, and personnel on early hig h schoolers and middle schoolers –\; all without losing sight of the incoming freshman class. We’\;ll discuss:

- Strategies: Why reorient your search and mar keting? What data and vendor resources can you draw on?
- Risks: What can go wrong –\; and how to avo id it!
- Costs: Can you do more with underclassmen without sacrificing your goals with seniors?
- Outcomes: What benefits can an instituti on experience –\; and what stages lie ahead?

Presenter: Bethany Moran\, VP West\, Highe r Education Consultant Group\, Encoura

 \;

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