Training the Whole Team to Achieve Enrollment Success

Challenge

West Virginia University Potomac State College (WVU Potomac) promises its students the opportunity to take control of their futures and discover a career they’ll love. Similarly, its enrollment team set out to take control of its future enrollment success. Faced with staffing shortages, changes in administration, and enrollment that had yet to recover from the pandemic, the enrollment team set out to build brand equity to ensure prospective students and families of the university’s value.

Solution

The WVU Potomac team turned to its enrollment partner, Encoura, to empower its staff with strategies for a successful enrollment cycle. Through a partnership with its Encoura Regional Director, Wendy, WVU could better understand industry trends that helped pinpoint target markets and develop an effective strategic marketing plan. Additionally, Encoura empowered the WVU Potomac staff to expand its search and application generation through persona-based recruitment, regional high school counselor outreach, and new market engagement.

Funnel Optimization

Strategic Enrollment Consulting

Funnel & Market Analysis

Research

Eduventures® Student Mindsets™

Advanced Student Search

Encoura Combined Data Set

Declared Student Connection™

Technology

Class Planner®

Our Encoura Regional Director, Wendy, makes you feel that she cares. She made my team feel exceptional, empowering us to know what we were going to do and where we needed to be to succeed. The real relationship that she has established with us sets Encoura apart from any other partner we’ve worked with.

Interim Executive Director of University Relations and Enrollment Management

Results

As a result of its enhanced outreach strategy and new staff training with Encoura, WVU Potomac has seen a full reversal of its previously declining enrollment. The university has established its brand and value messaging in important markets, empowered its counselors with recruitment best practices, and strengthened its incoming classes. Through these successes, WVU Potomac is now on track to meet their freshman enrollment this year and is tracking to achieve their long-term goal of 100 new students in three years.

Expected to achieve this year’s freshman enrollment goal

On track to increase enrollment by 100 students by third year

Refined brand messaging to promote value

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Get Started

Encoura is ready to connect with you to get started on your best strategy. Learn more about how higher education leaders are better understanding their market to take their institutions to the next level.