Engaging New Markets to Achieve Enrollment Goals

Challenge

A founding member of the Texas A&M University System, Tarleton State University (TSU) is a growing research university dedicated to excellence, integrity, and respect. This past year, TSU leadership determined to strengthen their enrollment by expanding into new markets. Their strategy involved researching and engaging new student markets and families to strengthen their satellite campuses, their competitive standing, and their progress toward HSI classification.

Solution

To achieve these goals, TSU collaborated with its long-time partner, Encoura, to tap into the latest enrollment data, technology, and marketing strategies. Leaning on both the Market and Competitive Analysis reports within Insights Cloud™, they were able to pinpoint TSU’s strategic market opportunities and develop messaging that would set TSU apart from their competition. With this valuable information, they then launched new digital campaigns – including creating ads in Spanish – to support students and their families across the state.