Empowering Students Digitally

Challenge

The enrollment team at Louisiana State University Shreveport (LSUS) had a unique recruitment strategy prepared for the year. Rather than focusing on moving students through each stage of the enrollment funnel, the LSUS team’s plan involved empowering students and their families with information to map their dream careers with a clear path to achieve those goals at LSUS. Additionally, they aimed to expand to new markets to advertise their programs and differentiate their brand, even with a smaller team of recruiters. The enrollment team knew that reaching students and families successfully required the right timing and the right channels–along with the right message–to effectively share their story as an institution in a way that would assure prospective students they belonged.

Solution

LSU Shreveport partnered with Encoura to execute a digital strategy that would promote brand recognition and generate applications in new markets. While staying aligned with their vision to empower prospective students by meeting them where they are, the university turned to Encoura to effectively provide market analysis, demographics knowledge, and digital solutions that would achieve their goals. In collaboration, Encoura Digital Solutions and LSUS boosted student engagement in targeted markets, strategically refocused recruiter efforts by student program interest, increased applications, and successfully launched an innovative career guidance campaign for students and families.