Enrollment Resource Library - Welcome to Encoura

Welcome! Below you will find a collection of recorded webinars, useful research and articles, case studies, videos, tips and ideas designed to help you throughout your admissions cycle. Select from among the tabs below to filter by content type.

The Changing Landscape of Online Education (CHLOE) 3

The Changing Landscape of Online Education (CHLOE) 3

Four Metrics to Measure Now to Ensure Successful Yield

Four Metrics to Measure Now to Ensure Successful Yield

Washington State University: Shaping the Class with ACT® | NRCCUA®

[Infographic] The Changing Landscape of Online Education (CHLOE) 2018: A Deeper Dive

[Infographic] The Changing Landscape of Online Education (CHLOE) 2018: A Deeper Dive

Enrolling Gen Z: What the Prospective Student Survey Tells Us About Pivoting to Serve the Next Generation

Enrolling Gen Z: What the Prospective Student Survey Tells Us About Pivoting to Serve the Next Generation

Introducing the Student Sentiment Survey: 5 New Realities in Recruitment Marketing

Introducing the Student Sentiment Survey: 5 New Realities in Recruitment Marketing

University of Houston Weathers the Storm with NRCCUA

University of Houston Weathers the Storm with NRCCUA

Monmouth College and NRCCUA: Strategic Partnership for the Win

Monmouth College and NRCCUA: Strategic Partnership for the Win

Reaching, Engaging, and Supporting Transfer Students from Discovery Through Enrollment

Reaching, Engaging, and Supporting Transfer Students from Discovery Through Enrollment

Algorithms, Apps, and Attribution: The 2018 Social Admissions Report

Algorithms, Apps, and Attribution: The 2018 Social Admissions Report

Does Online Higher Education Reduce Inequality

Reach Your Recruiting Goals with Encoura Data Lab

Reach Your Recruiting Goals with Encoura Data Lab

Data from Eduventures® Survey of Admitted Students Reveals There’s No Downtime in the Admissions Cycle

Data from Eduventures® Survey of Admitted Students Reveals There’s No Downtime in the Admissions Cycle

Coffee Break: Caution: Niche Market. Enter at Your Own Risk.

Coffee Break: Caution: Niche Market. Enter at Your Own Risk.

Case Study: Guilford College

Case Study: Guilford College

The Changing Landscape of Online Education (CHLOE) 2

The Changing Landscape of Online Education (CHLOE) 2

Coffee Break: The 2018 Higher Ed Technology Landscape

Coffee Break: The 2018 Higher Ed Technology Landscape

2018 Higher Education Technology Landscape

2018 Higher Education Technology Landscape

The Changing Landscape of Online Education (CHLOE) 2018: A Deeper Dive

The Changing Landscape of Online Education (CHLOE) 2018: A Deeper Dive

Coffee Break: OPM is Dead. Long Live OPM.

Coffee Break: OPM is Dead. Long Live OPM.

Driving Grad and Adult Demand with Digital Media

Driving Grad and Adult Demand with Digital Media

Data Management Best Practices for Enrollment Managers

Data Management Best Practices for Enrollment Managers

Do State Residents Studying Online Enroll In-State or Out-of-State?

Do State Residents Studying Online Enroll In-State or Out-of-State?

Mythbusting Enrollment Marketing Report

Mythbusting Enrollment Marketing Report

How Students Really Decide – Key Insights from Eduventures Survey of Admitted Students

How Students Really Decide – Key Insights from Eduventures Survey of Admitted Students

The University of New Haven

The University of New Haven

Case Studies, Videos

Program Innovation: Moving from Concept to Action

Program Innovation: Moving from Concept to Action

The Class of 2018: Profile of a Student Seeking a Christian-Based Education

IP Tagging vs. Geofencing in Higher Education Marketing

IP Tagging vs. Geofencing in Higher Education Marketing

Attracting Adult Learners: Results from Eduventures Adult Prospect Survey

Attracting Adult Learners: Results from Eduventures Adult Prospect Survey

What the (Latest) Facebook Algorithm Changes Mean for Your College Admissions Marketing

What the (Latest) Facebook Algorithm Changes Mean for Your College Admissions Marketing

Coffee Break – 2018 Predictions for Higher Education

Coffee Break – 2018 Predictions for Higher Education

Mythbusting Enrollment Marketing

Mythbusting Enrollment Marketing

Coffee Break – What I Learned This Year: Four Analysts’ Reflections

Coffee Break – What I Learned This Year: Four Analysts’ Reflections

Case Study: Marist College

Coffee Break: National Student Data Networks

Coffee Break: National Student Data Networks

Five Steps to Opening New Markets

Five Steps to Opening New Markets

The Do’s and Don’ts of Digital Marketing for Higher Education

The Do’s and Don’ts of Digital Marketing for Higher Education

Anderson University South Carolina

Anderson University South Carolina

Case Studies, Videos

Coffee Break: Eduventures’ Adult Learner Mindsets

Coffee Break: Eduventures’ Adult Learner Mindsets

Top 5 Higher Education Enrollment Marketing Questions to Ask Yourself Ahead of #AMAHigherEd

Top 5 Higher Education Enrollment Marketing Questions to Ask Yourself Ahead of #AMAHigherEd

Common Data Analysis Errors in Enrollment Offices

Common Data Analysis Errors in Enrollment Offices

Building Your Transfer Outreach Action Plan

Building Your Transfer Outreach Action Plan

Find and Engage the Best-Fit Prospective Students

Find and Engage the Best-Fit Prospective Students

High Point University

High Point University

Case Studies, Videos

Encoura Data Lab Sizzle Reel

Encoura Data Lab Sizzle Reel

Dispelling the Myth of “Big Brother” Admissions

Dispelling the Myth of “Big Brother” Admissions

Deconstructing CBE: Portraits of Institutional Practice

Deconstructing CBE: Portraits of Institutional Practice

3 Things You Can Do Today to Boost Your Yield in 2018

3 Things You Can Do Today to Boost Your Yield in 2018

The Changing Landscape of Online Education (CHLOE) 2017

The Changing Landscape of Online Education (CHLOE) 2017

Building Your Transfer Outreach Action Plan

Building Your Transfer Outreach Action Plan

Higher Education Technology Landscape 2017

Higher Education Technology Landscape 2017

The Maturation of Mobile and Social: The 2017 Social Admissions Report

The Maturation of Mobile and Social: The 2017 Social Admissions Report

Deconstructing CBE: An Assessment of Institutional Activity, Goals, and Challenges in Higher Education

Deconstructing CBE: An Assessment of Institutional Activity, Goals, and Challenges in Higher Education

WAKE-UP CALL

How to Answer the Trust Question: Five EdTech Vendors to Watch

All of us have been in a situation where we have had to validate our identity or provide proof of our abilities. You may have recently used your driver’s license to go through airport security or rent a car, for example. While these activities may seem simple, they...

Higher Education Predictions for 2019: Low-Priced Master’s, Course Licensing, and CLIMB

Let’s start with two things I don’t think will happen next year: an enrollment-spurring recession (enrollment-spurring for the adult market particularly—my bet is 2020), and passage of the reauthorized Higher Education Act (unlikely with a divided Congress). Here are...

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