Market Insights: How You Can Better Understand Your Students, Your Market, and Your Competition

Every year you build an enrollment plan: you evaluate goals, decide where to travel, look for opportunities in new territories, and determine where to invest your resources. But how do you really know if you’re investing in the right places? Even if you have the right data, do you have the time to unpack it or an easy way to visualize it? Market Insights by Encoura can help.

In this webinar, SVP of Encoura Enrollment Services Clint Chapman will cover Encoura’s latest enrollment analytics innovation so you can better understand your students, markets, and competition. You’ll learn how Market Insights can help you:

  • Understand your true standing in the market
  • Empower your whole team with actionable insights on their territory
  • Plan with confidence while saving time and resources


Clint Chapman

Clint Chapman

Chief Experience Officer

Clint oversees a team of enrollment consultants who serve campuses across the country with Encoura Data Lab. The team partners with institutions, their enrollment data, and Encoura data and models to provide data analytics and intelligence to the enrollment process. Clint also leads a strategic enrollment analyst professional development program for Encoura Data Lab partners.