Get the full picture.
Market Insights combines college search data from ACT and Encoura with enrolled student data from the National Student Clearinghouse, allowing you to see national trends, your historical performance, and recent demand all in one place.
Easily manage and understand your data. Filter by academic programs, interests, demographics, or religious affiliations, and Market Insights will automatically visualize your choices with a map and graphs.
Plan with confidence.
Imagine knowing exactly where your school has interest for a specific program, within a specific demographic. Plan where you’ll invest in marketing and travel for the best results.
Empower your entire team.
Equip your entire recruitment team—from the chief enrollment officer to admission counselors—with solid intelligence before they hit the road. Imagine having detailed data on your enrollment performance, demand, and competition for each high school you visit.
Know your competition.
Imagine knowing exactly how your enrollment compares to every other school in the country—and even more, knowing who you’re really competing against for specific students in specific areas.
Identify new markets.
Develop a solid plan by combining recent demand trends for a specific academic program, locations where your school has the most interest already, and detailed information on competitors in that market.