Unlock Actionable Insights

Every year you build an enrollment plan: you evaluate goals, decide where to travel, look for opportunities in new territories, and determine where to invest your resources.

But how do you really know if you're investing in the right places? Even if you have the right data, do you have the time to unpack it or an easy way to visualize it?

Market Analysis, included in Insights Cloud, does it for you.

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Total Market Analysis
Total Market Analysis: See trends in student interest.
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Get the full picture.

Market Analysis combines college search data from ACT and Encoura with enrolled student data from the National Student Clearinghouse, allowing you to see national trends, your historical performance, and recent demand all in one place.

Save time.

Easily manage and understand your data. Filter by academic programs, interests, demographics, or religious affiliations, and Market Analysis will automatically visualize your choices with a map and graphs.

Plan with confidence.

Imagine knowing exactly where your school has interest for a specific program, within a specific demographic. Plan where you’ll invest in marketing and travel for the best results.

Empower your entire team.

Equip your entire recruitment team—from the chief enrollment officer to admission counselors—with solid intelligence before they hit the road. Imagine having detailed data on your enrollment performance, demand, and competition for each high school you visit.

Location Analysis
High School Explorer: Get up close with the most thorough high school insight.
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Location Analysis: Know who you are really competing with for every student.
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Know your competition.

Imagine knowing exactly how your enrollment compares to every other school in the country—and even more, knowing who you’re really competing against for specific students in specific areas.

Identify new markets.

Develop a solid plan by combining recent demand trends for a specific academic program, locations where your school has the most interest already, and detailed information on competitors in that market.

Encoura Insights Cloud Demo

Get to know Encoura’s latest enrollment analytics innovation and how it can help you better understand your students, markets, and competition.

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