Where Your Informed Decisions Begin

Leverage industry-leading research, strategic insights, and proprietary data to achieve enrollment, marketing, and academic programming success.

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Extend your marketing team & reach your goals. Connect with students and their families on top platforms

Empowering Students & Institutions to Make Meaningful Connections

Encoura’s mission, with our parent company ACT, is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals.

We support students’ journeys through Encourage®—the heart of the Encoura family and the nation’s largest free, holistic, post-high school exploration and planning resource.

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We Create Success With Our Partners

Understand Your Market

Understand your market, competition, student sentiment, and industry through-industry leading research and strategic insights.

Search & Shape Your Class

Search and shape your class leveraging the ACT and Encoura combined dataset and predictive modeling proven to boost enrollment.

Engage Your Students & Families

Engage with students and their families through inquiry, application generation, search, and yield strategies.

Optimize Your Funnel

Optimize your incoming class through strategic enrollment consulting, data science, and continuous campaign adjustments.

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Take Your Institution to the Next Level

Make Your Class with Effective Recruitment Strategies

Student & Competitive Market Insights

Access national student market analysis, competitive benchmarking, and high school exploration at the tip of your fingers to drive your strategy year-round.

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Advanced Student Search

Shape your class with over 35 strategic student search filters that allow you to focus your recruiting and marketing resources on specific student populations.

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Student & Parent Personas

Personalize your messaging with student and parent/guardian personas to assure the whole household that your institution is a great fit for them.

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Parent/Guardian Connection

Expand your prospective student connections to family through parent/guardian data that equips you to engage the whole house throughout the recruitment process.

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Achieve Your Goals with Meaningful Connections

Digital Marketing Solutions

Collaborate with a team of marketing experts to leverage the latest technology and innovative tactics to create and execute successful digital media strategies for your institution.

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Student & Competitive Market Insights

Access national student market analysis, competitive benchmarking, and high school exploration at the tip of your fingers to drive your strategy year-round.

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Prospective Student Brand Research™

Better understand how students view your brand, your competition, and your communication strategy with industry-leading research and advisory services.

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Traditional Marketing Solutions

Our enrollment experts empower you with goal-focused execution of all marketing campaigns, ensuring strategic messaging that goes to the right student at the right time to boost engagement.

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Student & Parent Personas

Personalize your messaging with student and parent/guardian personas to assure the whole household that your institution is a great fit for them.

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Solidify Your Programs with Student & Labor Market Insights

Student & Competitive Market Insights

Access national student market analysis, competitive benchmarking, and high school exploration at the tip of your fingers to drive your strategy year-round.

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Program Assessment & Innovation

Leverage Eduventures’ industry-leading student demand and labor market research to launch and maintain academic programs with long-lasting success.

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Prospective Student Brand Research

Better understand how students view your brand, your competition, and your programs with industry-leading research and advisory services.

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Thought Leadership Resources

Access the latest higher education program innovation research, news, and actionable insights in Eduventures Wake-Up Call.

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Eduventures Wake-Up Call

The Wake-Up Call is a weekly analysis of higher education research, news, and survey data, as well as industry events, and insider perspectives – delivered to your inbox every Tuesday morning.

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Webinars

Want to find out what our latest research is revealing? How about the insights our principal analysts are uncovering for their research reports? Or what about an innovative approach another institution tried and is willing to share? Then don't miss out on our upcoming webinars.

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Encoura provides custom solutions aligned to your unique challenges and goals, delivered by enrollment & marketing experts.

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Largest Sole-Source Proprietary Database

Leverage the largest sole-source proprietary database, drawing insights and data from our ACT & Encoura college planning programs.

Industry-Leading Research

Gain industry insights and action steps from expert research analysts and proprietary market data.

Strategic Enrollment Consulting

Partner with the most seasoned enrollment professionals in the industry to ensure you have a team member who is always tracking funnel growth opportunities.

Forward-Thinking Marketing Solutions

Stay confident that your marketing will connect with the next generation of students with innovative tactics from your dedicated marketing strategists and creatives.