Boost Enrollment by Searching Students in Class Planner®

Begin your search with confidence. With the largest sole-source database, you can access nearly 8 million students, as well as parents/guardians, while leveraging 35 strategic filters to shape your class and make your enrollment goals.

Build Your Ideal Student List

Search in the Encoura Platform with Encoura’s Combined Data Set of nearly 8 million students to leverage strategic search filters, data science, advanced analytics, and research to enroll your best-fit students.

Predict Students’ Likelihood to Enroll

Smart+® is the only predictive model that assigns a score to millions of students nationwide to determine their likelihood to enroll—all before you purchase your search list.

Grow & Shape Your Class in New Markets

Reach prospective students who are interested in institutions similar to yours and/or willing to travel to your campus.

Connect With Parents/Guardians

Access the only double-validated parent/guardian data in the country so you have confidence that you are reaching parents/guardians that want to hear from you.

Strengthen your student search by utilizing Class Planner’s map and filters–including predictive models, academics, demographics, and more–to find the students that will help you reach your enrollment goals.

Take Your Team to The Next Level of Planning With Insights Cloud™

Insights Cloud empowers you to take your strategic planning to the next level with market and competitive insights–plus the ability to monitor your funnel, create customized goal trackers, view digital marketing analytics, understand your student search ROI, and receive strategic enrollment consulting–to advance your team’s strategies and implementation.

Learn How the Encoura Combined Data Set Powers Class Planner

Access nearly 8 million student profiles–sourced from Encoura’s college planning program, Encourage®, and ACT®–to search and shape your best classes year over year, connect to parents/guardians, and add student personas to your outreach.

Yielding Students From Freshman Year

One of the things I love about Encoura is the ability to lean on the enrollment consultants to be the experts in our field of what's coming up and changing in the market. Especially early on in the process, it was important that I could bounce ideas and strategy changes off of them and get their valuable feedback.”

Associate Director of Enrollment Management Marketing, Baylor University

Baylor University + Class Planner

Baylor University determined to recruit students earlier in their college search process, strategically leveraging predictive modeling to reach out to freshmen and sophomores. This pivot in strategy paid off as their inquiries soared 23.6%, setting the university up to be in a great funnel position for years to come.

Learn More

Get Started

Encoura is ready to empower you with the industry’s leading student search platform to achieve your enrollment goals. Reach out to us today!