On a Mission to Serve Better
Challenge
Although new to enrollment, the Assistant Vice President of Admissions at Cairn University knew how to engage students and how to lead teams. However, he knew that he needed the right partner and technology to get the best data to reach students and to professionally develop his new team. The enrollment leader was confident that with the best data science technology and a team that embraced ownership of their territories, they could deliver traditional and digital messaging to effectively engage their best students and increase enrollment.
Solution
Encoura supported the Cairn admissions team by first providing a market analysis, funnel analysis, and students who were most likely to enroll, as indicated by the Smart+ Predictive Model. Once the university had identified these current market trends and their prospective students, it trained their entire staff to easily understand their specific territories with visualized reports using the Encoura Platform. Together, Cairn and Encoura then focused the university’s communication strategy on geofencing summer students, transfer students, and strategic regions they wanted to grow in order to hit their enrollment goals.
Strategic Enrollment Consulting
Funnel & Market Analysis
Encoura Combined Dataset
Smart+® Predictive Model
Custom Audience Targeting
Custom Landing Pages
Campaign Performance & Recommendations
Enrollment Lens®
Class Planner®
Results
While his background in student affairs certainly equipped Cairn’s AVP of Admissions to engage prospective students, it was his decision to rely on the right enrollment partner and technology that brought the university across the finish line in increasing online engagement and overall enrollment. Going forward, Cairn University now has an enrollment team that is equipped from top to bottom with easy-to-understand, powerful data science, enabling recruiters to eagerly own their territories and leaders to more effectively set recruiting goals. With a double-digit increase in enrollment and impressive digital ad engagement, the university knows that strategically focusing digital messages on the students most likely to enroll and markets most likely to yield is a recipe for success.
Read More Case Studies
Cairn University: On a Mission to Serve Better
Cairn University strategically targeted best-fit students with geofencing. This empowered the team to use funnel data more effectively and led to an increase in enrollment over the last two years—including 17% in the first year.
Randolph—Macon College: Connection with Students in a Pandemic
Randolph—Macon pivoted their focus to digital marketing, allowing them to interact with students on their mobile devices and social media. This not only led to an increase in first-year student applications, but also in overall enrollment from the previous year.
Anderson University: Engaging Students in a Digital World
Graduate/Adult COVID-19 required Anderson University to re-evaluate their marketing strategy, which meant shifting their digital efforts to Custom Audience Targeting, social media, and TV ads. This led to increased 2020 numbers for non-traditional and graduate enrollment— 23% in summer and 16% in fall.
University of Houston: Weathering the Storm
Post Hurricane Harvey, the University of Houston’s admissions department utilized digital solutions to reach out to and stay connected with students. Their package of solutions resulted in an increase in applications in both Dallas and Austin.
Get Started
Encoura Digital Solutions is ready to connect with you to get started on your best digital undergraduate marketing strategy. Stop looking for enrollment marketing agencies for undergrad programs, and schedule a meeting today!