In Part 1 of my annual predictions post I forecast no enrollment boosting recession in 2023. How should colleges respond?
Traditional Student Demand Archive
My three 2023 predictions offer a big picture take on ways forward. The first concerns the economy and its impact on higher education.
In the early days of 2022—buffeted by a few “small” things such as Omicron, massive federal stimulus, roaring inflation, an acute labor shortage, and a sky-high stock market—I fearlessly made three predictions for higher education, something I do every year.
In August, President Biden announced unprecedented plans to forgive a big chunk of federal student loan debt—an estimated 45% of borrowers will be debt free—prompting heated debate about plan details, who stands to benefit, impact on public finances, and even the legality of the move.
The predicted success of academic programs is often based on a combination of projected labor demand and historic student demand. The underlying assumption is that students gravitate toward programs that offer positive employment prospects.
Now, maybe more than ever, personalization of outreach is key to engaging a college-bound student population that is shrinking in terms of both size and attention span. Personalization, however, is easier said than done.