by Johanna Trovato, Eduventures Senior Analyst at ACT | NRCCUA | Apr 13, 2021 | All Topics, Traditional Student Demand
We all know that Gen Z is mercurial in nature. College-bound Gen-Zer’s think they know who they want to be when they grow up, but often switch majors. This even happens mid-enrollment cycle. One thing is certain: most college-bound high school students will only...
by Johanna Trovato, Eduventures Senior Analyst at ACT | NRCCUA | Mar 23, 2021 | All Topics, Traditional Student Demand
Transfer students have long been treated as an afterthought, but the perfect storm has now made landfall. This fall, freshman enrollment at community colleges declined by 23%, shrinking the typical transfer prospect pool significantly. Eduventures also found that one...
by Kim Reid, Eduventures Principal Analyst at ACT | NRCCUA | Mar 9, 2021 | Traditional Student Demand
In a normal year, most high school juniors would be receiving daily entreaties in the mail from colleges to “find their destiny.” But this year, for many students, it’s crickets. The source of the river of traditional undergraduate marketing has, to some extent, dried...
by Kim Reid, Eduventures Principal Analyst at ACT | NRCCUA | Feb 9, 2021 | All Topics, Traditional Student Demand
The college enrollment landscape is unsettled this year and so too are long-held student decision frameworks. A recent Inside Higher Ed article revealed that a 1% increase in student use of the Common App is creating a 10% increase in application volume for Common App...
by Richard Garrett, Eduventures Chief Research Officer at ACT | NRCCUA | Dec 1, 2020 | Adult Learner Demand, All Topics, Program Innovation, Student Success, Traditional Student Demand
At the recent Eduventures Summit Virtual Research Forum, I presented an eye-popping chart showing the longstanding surge in higher education instructional and student services spend this century. Instructional spend at public four-year schools grew 140%, but student...
by Johanna Trovato, Eduventures Senior Analyst at ACT | NRCCUA | Nov 17, 2020 | Traditional Student Demand
Three Ways to Improve the 2020 College Application Process No doubt, the application season of 2020 is stressful. Well over half of our partner institutions say that their applications are trailing behind last year’s benchmarks. College-bound high school seniors tell...
