Once a reliable indicator of enrollment interest, campus visits have become somewhat of a wild card in student recruitment. Since the pandemic began to recede, many institutions have reported lackluster attendance, even among admitted students.
Activity is plentiful—new non-degree programs are launched on Coursera and edX seemingly every week—but good data is hard to find, making it tough for schools to size up the non-degree graduate opportunity.
Coming out of the pandemic, Eduventures has seen increased interest in non-degree programming—among adult prospects and institutions alike. Many institutions, especially those seeing adult learner enrollment decline, are scrambling to jump into this growing market.
Mixed economic signals can be challenging to navigate. Despite headlines trumpeting layoffs and, most recently, bank failures, most indicators still point to a hot labor market.
Why don’t we consider the parent on equal footing as a buyer? How can we do better?
