Market smarter, not harder, with these strategies to strengthen your outreach efforts and successfully engage tomorrow’s graduate students.Graduate student recruiting is a different game than traditional student recruitment. The messaging and channels that cater to...
Just recently I sat down with a long-time enrollment partner and asked for an update on their challenges and priorities for the 2023 fiscal year. None of the answers surprised me until I asked this question: “Who do you think will be your competitor for FTIC students...
Calling a home used to be a shared experience. If a college recruiter called the family phone asking to speak to the prospective student, everyone in the family knew. However, between 2003 and 2018, the number of US homes with a landline dropped from 95% to 40%. Fast...
Over the past few weeks, several important events have happened in the world of digital marketing that will impact how higher education institutions will be able to reach prospective students. One such example is that as of August 23rd, Facebook (and, by default,...
This year presented colleges and universities with unique recruiting obstacles brought on by the ongoing pandemic: campuses were closed, recruitment travel came to an abrupt halt, high school students were suddenly uncertain about their future paths. Institutions...
