Winter is upon us, and so is the perfect opportunity for your institution to boost your outreach strategy through targeted digital advertising over the holiday season. Whether you're looking to amplify brand awareness or increase enrollment, these three areas of focus...
Digital Marketing Archive
Boosting Your Transfer Enrollment: The Power of Blueprinting
It’s no secret that many students opt to start their higher education journey at community colleges or smaller institutions before transferring to larger universities or specialized programs. A well-defined transfer marketing strategy means helping students transition...
Social Media in 2023: The Top Platforms for Higher Ed
The social media landscape—specifically for higher education outreach—can sometimes feel uncertain at best. As marketers, we find ourselves wondering where to invest our time, content, and resources to effectively engage our incoming class.
Better Recruit, Engage, and Support Prospective Students by Importing Student Mindsets Data Into Your CRM
For many colleges and universities, finding ways to stand out when communicating with your prospective students can be a challenge.
Top 5 Recruitment Strategies to Reach Students This Holiday Season
When considering how your prospective students will be spending their time over the holidays, activities like quality time with family and friends, meal sharing, traveling, and gift giving likely come to mind. One activity those students are most likely to be doing is...
Top Three Digital Marketing Tips to Recruit Graduate Students
Market smarter, not harder, with these strategies to strengthen your outreach efforts and successfully engage tomorrow’s graduate students.Graduate student recruiting is a different game than traditional student recruitment. The messaging and channels that cater to...