The social media landscape—specifically for higher education outreach—can sometimes feel uncertain at best. As marketers, we find ourselves wondering where to invest our time, content, and resources to effectively engage our incoming class.
For many colleges and universities, finding ways to stand out when communicating with your prospective students can be a challenge.
When considering how your prospective students will be spending their time over the holidays, activities like quality time with family and friends, meal sharing, traveling, and gift giving likely come to mind. One activity those students are most likely to be doing is...
Market smarter, not harder, with these strategies to strengthen your outreach efforts and successfully engage tomorrow’s graduate students.Graduate student recruiting is a different game than traditional student recruitment. The messaging and channels that cater to...
Just recently I sat down with a long-time enrollment partner and asked for an update on their challenges and priorities for the 2023 fiscal year. None of the answers surprised me until I asked this question: “Who do you think will be your competitor for FTIC students...
Calling a home used to be a shared experience. If a college recruiter called the family phone asking to speak to the prospective student, everyone in the family knew. However, between 2003 and 2018, the number of US homes with a landline dropped from 95% to 40%. Fast...
