Now, maybe more than ever, personalization of outreach is key to engaging a college-bound student population that is shrinking in terms of both size and attention span. Personalization, however, is easier said than done.
Beyond the loss of social connections and extracurriculars, recent data also estimates academic learning losses. Given these challenges, should we expect them to transition into college life just as students have in the past? Probably not.
Beyond the loss of social connections and extracurriculars, recent data also estimates academic learning losses. Given these challenges, should we expect them to transition into college life just as students have in the past? Probably not.
“Who is your main competitor?” asked an Encoura colleague during a recent campus visit at a regional state university. The answer—Target—was surprising but relatable. With declining enrollments, primarily at community colleges (-7.8% decrease in spring 2022 alone) and public four-year colleges (-3.4%) and a strong labor market, it is easy to see why underserved student populations, a key student segment for these schools, might choose unskilled labor over education.
The program website acts as a window to an institution, providing a pitch to prospects who, perhaps just briefly, scroll across its webpages. It’s in that moment that a school must clearly answer the critical question “why?” Our extensive review of academic program...
This time last year, mid-pandemic, Eduventures published a Wake-Up Call on the health-aligned academic market. This post concluded that demand for health programs was spiking despite COVID-19 and its intense pressures on our healthcare system and professionals. A year...
