Historically, online strategy has happened at the course or program level—often reduced to putting campus-based programs online to reach more students and counteract struggling enrollments. But today the line between online and on-campus students is blurring. The assumption that these modalities appeal to entirely separate audiences may soon become outdated.
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As we enter 2023, our conversations with higher education leaders have become increasingly focused on how to best support the student journey: improving support for admissions, bettering onboarding, and streamlining transfer student pathways, for example.
11,000 jobs cut at Meta. 10,000 at Amazon. 4,000 at Carvana. 8,000 at Salesforce. And, most recently, 10,000 jobs at Microsoft – its largest layoff in eight years. The list goes on.
In Part 1 of my annual predictions post I forecast no enrollment boosting recession in 2023. How should colleges respond?
My three 2023 predictions offer a big picture take on ways forward. The first concerns the economy and its impact on higher education.
Why don’t we consider the parent on equal footing as a buyer? How can we do better?