by James Wiley, Eduventures Principal Analyst at ACT | NRCCUA | Nov 13, 2018 | All Topics, Technology Research
In the higher education product marketplace, vendors fall along a spectrum. At one end is the majority of vendors who focus exclusively on higher education. They believe higher education has unique problems and develop products and features to address these...
by Kim Reid, Eduventures Principal Analyst at ACT | NRCCUA | Nov 6, 2018 | All Topics, Student Success
It’s officially crunch time for college football! Players and coaches are buckling down to get the best performances they can as they head into the heart of the season. Teams must brush off early losses or lackluster performance to have a chance at the playoffs. This...
by Johanna Trovato, Eduventures Senior Analyst at ACT | NRCCUA | Oct 30, 2018 | All Topics, Traditional Student Demand
If you had to name the most effective recruitment tool in the enrollment marketer’s toolkit, what would you say it is? If you said “email,” you’d be correct. According to our Student Sentiment Survey, which measures the college search behaviors of more than 4,700...
by James Wiley, Eduventures Principal Analyst at ACT | NRCCUA | Oct 23, 2018 | All Topics, Technology Research
In the race to grow revenue at institutions across the country, one statistic weighs heavily on the minds of higher education leaders: nearly one-third of students entering college do not return after their freshman year. Despite this picture, however, it may be...
by Johanna Trovato, Eduventures Senior Analyst at ACT | NRCCUA | Oct 16, 2018 | All Topics, Traditional Student Demand
What does effective undergraduate recruitment marketing strategy look like? This question haunts the halls of higher education marketing conferences and recruitment marketers’ sleepless nights. To find an answer, we consulted the most credible judges on this topic:...
by Richard Garrett, Eduventures Chief Research Officer at ACT | NRCCUA | Oct 9, 2018 | Adult Learner Demand, All Topics, Traditional Student Demand
The certificate, long the humble sidekick to the degree, is on the mind of many of our clients. If, the speculation goes, degrees are becoming too expensive, taking too long to complete, or sometimes held hostage by out-of-touch faculty, perhaps certificates are a...
