In 2019, 61% of prospective students in our Student Sentiment Research™ told us they remembered a particular college or university whose communications really grabbed their attention. In 2022, this number had increased to 71%.
Where are all the men? This question is currently on the minds of many enrollment officers. While male enrollment in higher education has trailed female enrollment for decades now, the pandemic widened the gender gap dramatically. The National Student Clearinghouse reported that undergraduate enrollment among male students dropped by 5.5% between spring 2020 and spring 2021, compared to a more moderate 2% decline among women.
We know quite a lot about prospective student communication preferences. A frequent question, however, is: but what about prospective parents?
Surveying your own admitted students is inarguably valuable, especially at a time of declining first-time student enrollment. But sometimes, the self-selecting nature of your admitted student body can mask greater market forces at play.
Amid declining enrollment, many institutions look to out-of-state markets for a boost. Often, they assume that successful out-of-state recruitment hinges on choosing markets with a large and growing high-school demographic like Texas, California, or Florida. But in...
The student loan news wheel is turning fast! The U.S. Department of Education recently announced changes to their loan forgiveness program following news that Navient will stop servicing federal student loans amid increasing government and consumer scrutiny. This...